Brandwave

How popular isLa Roche-Posay?

In September 2026, people searched for La Roche-Posay by name about 1.9 million times worldwide, about the same as the previous year. These searches made up 0.03% of all global men's grooming brand searches, placing La Roche-Posay sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about men's grooming brands, La Roche-Posay appeared in two of the four answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

La Roche-Posay is the sixth most searched of 9 competitors and the fifth most recommended in AI answers.

  1. Jack BlackShare of searches 40.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. AesopShare of searches 27.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. Kiehl'sShare of searches 18.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  4. ManscapedShare of searches 12.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. La Roche-PosayShare of searches 0.03%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th

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Top men's grooming brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, La Roche-Posay was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. La Roche-Posay is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jack Black1st
  2. Kiehl's2nd
  3. Aesop3rd
  4. Marlowe4th
  5. La Roche-Posay5th
  6. Manscaped–
  7. Nivea Men–
  8. Bulldog–
  9. Wahl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jack Black3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aesop2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kiehl's2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • La Roche-Posay2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marlowe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Manscaped0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea Men0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bulldog0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wahl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about men's grooming brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which men's grooming brands compete with La Roche-Posay?

La Roche-Posay against men's grooming brands worldwide, by month

Share of searches by month for Jack Black, Aesop, Kiehl's, Manscaped, Nivea Men, La Roche-Posay. The figures are in the table below the chart.

View monthly share of searches table
MonthJack BlackAesopKiehl'sManscapedNivea MenLa Roche-PosayBulldogMarloweWahl
Oct 202536.6%30%20.2%11%2.2%0.02%0.03%0.01%<0.01%
Nov 202526.6%32.7%26.6%12%2%0.02%0.02%<0.01%<0.01%
Dec 202543%28.8%15.8%10.6%1.7%0.02%0.02%<0.01%<0.01%
Jan 202646.4%25.3%17.1%9.3%1.9%0.02%0.02%<0.01%<0.01%
Feb 202640.2%27.1%18.1%12.1%2.4%0.03%0.02%0.01%<0.01%
Mar 202647.2%25.8%17.3%7.8%1.9%0.02%0.02%<0.01%<0.01%
Apr 202655.2%20.3%13.6%9.1%1.8%0.02%0.02%<0.01%<0.01%
May 202640.2%27.1%18.1%12.1%2.4%0.03%0.03%0.01%<0.01%
Jun 202635.5%29.2%19.5%13.1%2.6%0.03%0.02%0.02%<0.01%
Jul 202637.7%31.1%17%11.4%2.8%0.03%0.02%0.01%<0.01%
Aug 202655.2%20.3%13.6%9.1%1.8%0.02%0.02%<0.01%<0.01%
Sep 202640.2%27.1%18.1%12.1%2.4%0.03%0.02%<0.01%<0.01%

  1. 1.Jack Black

    40.2%

    Held 1st. 1.2M estimated branded searches, -45.5% vs prior month. Share -15 points.

  2. 2.Aesop

    27.1%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +6.8 points.

  3. 3.Kiehl's

    18.1%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share +4.6 points.

  4. 4.Manscaped

    12.1%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share +3 points.

  5. 5.Nivea Men

    2.4%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.La Roche-Posay

    0.03%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

  7. 7.Bulldog

    0.02%

    Held 7th. 740 estimated branded searches, +13.8% vs prior month. Share 0 points.

  8. 8.Marlowe

    <0.01%

    Held 8th. 300 estimated branded searches, -14.3% vs prior month. Share 0 points.

  9. 9.Wahl

    <0.01%

    Held 9th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.

Compare popularity between La Roche-Posay and its closest rivals

Every comparison with La Roche-Posay

70 comparisons

How has branded search demand for La Roche-Posay changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for La Roche-Posay worldwide held steady at 1.9M.
  • Across the 12 months ending September 2026, La Roche-Posay rose from 7th to 6th among men's grooming brands worldwide.

How did search popularity change for men's grooming brands worldwide in September 2026?

6 changes

  1. In September 2026, Aesop gained share of searches among men's grooming brands worldwide, from 20.3% to 27.1%.

  2. In September 2026, Kiehl's gained share of searches among men's grooming brands worldwide, from 13.6% to 18.1%.

  3. In September 2026, Manscaped gained share of searches among men's grooming brands worldwide, from 9.1% to 12.1%.

  4. In September 2026, Nivea Men gained share of searches among men's grooming brands worldwide, from 1.8% to 2.4%.

  5. In September 2026, Jack Black lost share of searches among men's grooming brands worldwide, from 55.2% to 40.2%.

  6. Estimated monthly branded searches for Wahl worldwide rose 100% over 12 measured months, from 20 to 40 in September 2026.

How are La Roche-Posay’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using La Roche-Posay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • la roche posay
  • la roche posay lip balm
  • la roche posay men
  • la roche posay vitamin c

Do you work for La Roche-Posay? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does La Roche-Posay compete?

La Roche-Posay is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands3rd of 2213.2%Show ranking
Face cleanser brands1st of 1516.8%Show ranking
Moisturizer brands1st of 1120.4%Show ranking
Body care brands1st of 925.7%Show ranking
Cleansers1st of 627.3%Show ranking
Eye creams1st of 627.6%Show ranking
Eye makeup remover brands1st of 729.2%Show ranking
SPF brands1st of 1029.9%Show ranking
Face wash brands1st of 630.3%Show ranking
Pharmacy skincare brands1st of 534.9%Show ranking
Acne treatments1st of 635.5%Show ranking
Sensitive skin brands1st of 636.6%Show ranking
Face moisturizer brands1st of 537.6%Show ranking
Sunscreen brands1st of 1342.3%Show ranking
Retinol serums1st of 642.9%Show ranking
Micellar water brands1st of 443.7%Show ranking
Sun cream brands1st of 846.2%Show ranking
Toners1st of 649%Show ranking
Baby sunscreen1st of 652.5%Show ranking
Men's grooming brands6th of 90.03%Shown above
Face sunscreen brands1st of 660.4%Show ranking
Lip care brands8th of 90.67%Show ranking
Vitamin C serum brands4th of 126.8%Show ranking
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