Brandwave

Baby sunscreen:Which brands are most popular in search?

In August 2026, La Roche-Posay was the most searched among baby sunscreen worldwide, with an estimated 2.2M branded searches and 65.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. La Roche-Posay65.4%
  2. Neutrogena19.7%
  3. Mustela8.8%
  4. Aveeno4.8%
  5. Banana Boat1.2%
  6. Thinkbaby0.16%

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Share of SearchLeaderboard

Compare the baby sunscreen shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among baby sunscreen worldwide, by month

Share of Search by month for La Roche-Posay, Neutrogena, Mustela, Aveeno. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayNeutrogenaMustelaAveenoBanana BoatThinkbaby
Oct 202562.6%18.8%10.3%6.9%0.93%0.51%
Nov 202567.3%16.5%9%6%0.67%0.44%
Dec 202568.4%16.8%7.5%6.1%0.83%0.37%
Jan 202667.3%16.5%9%6%0.81%0.3%
Feb 202668%16.7%9.1%5%0.82%0.3%
Mar 202671.3%14.3%7.8%5.2%1.1%0.26%
Apr 202670.9%14.2%7.8%5.2%1.6%0.26%
May 202671.6%14.4%7.9%4.3%1.6%0.26%
Jun 202669.4%13.9%9.3%5.1%1.9%0.31%
Jul 202669.7%14%9.4%5.1%1.5%0.21%
Aug 202665.4%19.7%8.8%4.8%1.2%0.16%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.La Roche-Posay

    65.4%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -4.3 points.

  2. 2.Neutrogena

    19.7%

    Held 2nd. 673K estimated branded searches, +49.6% vs prior month. Share +5.6 points.

  3. 3.Mustela

    8.8%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Aveeno

    4.8%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Banana Boat

    1.2%

    Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  6. 6.Thinkbaby

    0.16%

    Held 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among baby sunscreen worldwide?

In August 2026, La Roche-Posay was the most searched among baby sunscreen worldwide, with an estimated 2.2M branded searches and 65.4% estimated Share of Search within this set. Neutrogena is in 2nd place, 45.8 percentage points behind at 19.7% Share of Search.

Global baby sunscreen, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
La Roche-Posay62.6% → 65.4%71.6%May 202662.6%Oct 20251st
Neutrogena18.8% → 19.7%19.7%Aug 202613.9%Jun 20262nd
Mustela10.3% → 8.8%10.3%Oct 20257.5%Dec 20253rd
Aveeno6.9% → 4.8%6.9%Oct 20254.3%May 20264th
Banana Boat0.93% → 1.2%1.9%Jun 20260.67%Nov 20255th
Thinkbaby0.51% → 0.16%0.51%Oct 20250.16%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among baby sunscreen worldwide increased from 62.6% to 65.4%.
  • Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among baby sunscreen worldwide increased from 18.8% to 19.7%.
  • Across the 11 months ending August 2026, Mustela’s estimated Share of Search among baby sunscreen worldwide decreased from 10.3% to 8.8%.
  • Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among baby sunscreen worldwide decreased from 6.9% to 4.8%.
  • Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among baby sunscreen worldwide peaked at 71.6% in May 2026 and was lowest at 62.6% in October 2025.
  • Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among baby sunscreen worldwide peaked at 19.7% in August 2026 and was lowest at 13.9% in June 2026.
  • Across the 11 months ending August 2026, Mustela’s estimated Share of Search among baby sunscreen worldwide peaked at 10.3% in October 2025 and was lowest at 7.5% in December 2025.
  • Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among baby sunscreen worldwide peaked at 6.9% in October 2025 and was lowest at 4.3% in May 2026.
  • Across the 11 months ending August 2026, Banana Boat’s estimated Share of Search among baby sunscreen worldwide peaked at 1.9% in June 2026 and was lowest at 0.67% in November 2025.
  • Across the 11 months ending August 2026, Banana Boat and Thinkbaby held steady: their estimated Share of Search among baby sunscreen worldwide each moved less than 0.5 percentage points.

How did search popularity change for baby sunscreen worldwide in August 2026?

  1. In August 2026, Neutrogena gained estimated Share of Search among baby sunscreen worldwide, from 14% to 19.7%.

  2. In August 2026, La Roche-Posay lost estimated Share of Search among baby sunscreen worldwide, from 69.7% to 65.4%.

  3. In August 2026, Mustela lost estimated Share of Search among baby sunscreen worldwide, from 9.4% to 8.8%.

  4. Estimated monthly branded searches for Banana Boat worldwide rose 49.4% over 11 measured months, from 27.1K to 40.5K in August 2026.

  5. Estimated monthly branded searches for Thinkbaby worldwide fell 63.5% over 11 measured months, from 14.8K to 5.4K in August 2026.

  6. Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

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