Brandwave

How popular isNeutrogena in search?

In August 2026, there were an estimated 673K branded searches for Neutrogena worldwide which is up 22.4% over the last 11 months. Neutrogena holds 19.7% estimated Share of Search among baby sunscreen worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. La Roche-Posay65.4%
  2. Neutrogena19.7%
  3. Mustela8.8%
  4. Aveeno4.8%
  5. Banana Boat1.2%
  6. Thinkbaby0.16%
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Which baby sunscreen compete with Neutrogena?

Neutrogena against baby sunscreen worldwide, by month

Share of Search by month for La Roche-Posay, Neutrogena, Mustela, Aveeno. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayNeutrogenaMustelaAveenoBanana BoatThinkbaby
Oct 202562.6%18.8%10.3%6.9%0.93%0.51%
Nov 202567.3%16.5%9%6%0.67%0.44%
Dec 202568.4%16.8%7.5%6.1%0.83%0.37%
Jan 202667.3%16.5%9%6%0.81%0.3%
Feb 202668%16.7%9.1%5%0.82%0.3%
Mar 202671.3%14.3%7.8%5.2%1.1%0.26%
Apr 202670.9%14.2%7.8%5.2%1.6%0.26%
May 202671.6%14.4%7.9%4.3%1.6%0.26%
Jun 202669.4%13.9%9.3%5.1%1.9%0.31%
Jul 202669.7%14%9.4%5.1%1.5%0.21%
Aug 202665.4%19.7%8.8%4.8%1.2%0.16%
Sep 2026——————

  1. 1.La Roche-Posay

    65.4%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -4.3 points.

  2. 2.Neutrogena

    19.7%

    Held 2nd. 673K estimated branded searches, +49.6% vs prior month. Share +5.6 points.

  3. 3.Mustela

    8.8%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Aveeno

    4.8%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Banana Boat

    1.2%

    Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  6. 6.Thinkbaby

    0.16%

    Held 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Neutrogena and its closest rivals

How has branded search demand for Neutrogena changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Neutrogena worldwide rose from 550K to 673K.
  • Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among baby sunscreen worldwide increased from 18.8% to 19.7%.
  • Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among baby sunscreen worldwide peaked at 19.7% in August 2026 and was lowest at 13.9% in June 2026.

How did search popularity change for baby sunscreen worldwide in August 2026?

  1. In August 2026, Neutrogena gained estimated Share of Search among baby sunscreen worldwide, from 14% to 19.7%.

  2. In August 2026, La Roche-Posay lost estimated Share of Search among baby sunscreen worldwide, from 69.7% to 65.4%.

  3. In August 2026, Mustela lost estimated Share of Search among baby sunscreen worldwide, from 9.4% to 8.8%.

  4. Estimated monthly branded searches for Banana Boat worldwide rose 49.4% over 11 measured months, from 27.1K to 40.5K in August 2026.

  5. Estimated monthly branded searches for Thinkbaby worldwide fell 63.5% over 11 measured months, from 14.8K to 5.4K in August 2026.

  6. Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

Where does Neutrogena compete?

Neutrogena is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sheet masks2nd of 63.7%Show ranking
Moisturiser brands4th of 58.4%Show ranking
Cleansers4th of 68.6%Show ranking
Face wash brands4th of 59.2%Show ranking
Baby sunscreen2nd of 619.7%Shown above
Make up remover2nd of 621.5%Show ranking
Hand cream1st of 640.3%Show ranking

How is Neutrogena measured?

Brandwave collects information about searches that people make online using Neutrogena’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • neutrogena

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How the Brand Demand Index is measured

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