Brandwave

How popular isMustela in search?

In August 2026, there were an estimated 301K branded searches for Mustela worldwide which held steady over the last 11 months. Mustela holds 8.8% estimated Share of Search among baby sunscreen worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. La Roche-Posay65.4%
  2. Neutrogena19.7%
  3. Mustela8.8%
  4. Aveeno4.8%
  5. Banana Boat1.2%
  6. Thinkbaby0.16%
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Which baby sunscreen compete with Mustela?

Mustela against baby sunscreen worldwide, by month

Share of Search by month for La Roche-Posay, Neutrogena, Mustela, Aveeno. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayNeutrogenaMustelaAveenoBanana BoatThinkbaby
Oct 202562.6%18.8%10.3%6.9%0.93%0.51%
Nov 202567.3%16.5%9%6%0.67%0.44%
Dec 202568.4%16.8%7.5%6.1%0.83%0.37%
Jan 202667.3%16.5%9%6%0.81%0.3%
Feb 202668%16.7%9.1%5%0.82%0.3%
Mar 202671.3%14.3%7.8%5.2%1.1%0.26%
Apr 202670.9%14.2%7.8%5.2%1.6%0.26%
May 202671.6%14.4%7.9%4.3%1.6%0.26%
Jun 202669.4%13.9%9.3%5.1%1.9%0.31%
Jul 202669.7%14%9.4%5.1%1.5%0.21%
Aug 202665.4%19.7%8.8%4.8%1.2%0.16%
Sep 2026——————

  1. 1.La Roche-Posay

    65.4%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -4.3 points.

  2. 2.Neutrogena

    19.7%

    Held 2nd. 673K estimated branded searches, +49.6% vs prior month. Share +5.6 points.

  3. 3.Mustela

    8.8%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Aveeno

    4.8%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Banana Boat

    1.2%

    Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  6. 6.Thinkbaby

    0.16%

    Held 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Mustela and its closest rivals

How has branded search demand for Mustela changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mustela worldwide held steady at 301K.
  • Across the 11 months ending August 2026, Mustela’s estimated Share of Search among baby sunscreen worldwide decreased from 10.3% to 8.8%.
  • Across the 11 months ending August 2026, Mustela’s estimated Share of Search among baby sunscreen worldwide peaked at 10.3% in October 2025 and was lowest at 7.5% in December 2025.

How did search popularity change for baby sunscreen worldwide in August 2026?

  1. In August 2026, Neutrogena gained estimated Share of Search among baby sunscreen worldwide, from 14% to 19.7%.

  2. In August 2026, La Roche-Posay lost estimated Share of Search among baby sunscreen worldwide, from 69.7% to 65.4%.

  3. In August 2026, Mustela lost estimated Share of Search among baby sunscreen worldwide, from 9.4% to 8.8%.

  4. Estimated monthly branded searches for Banana Boat worldwide rose 49.4% over 11 measured months, from 27.1K to 40.5K in August 2026.

  5. Estimated monthly branded searches for Thinkbaby worldwide fell 63.5% over 11 measured months, from 14.8K to 5.4K in August 2026.

  6. Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

Where does Mustela compete?

Mustela is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby sunscreen3rd of 68.8%Shown above
Baby shampoo2nd of 610.9%Show ranking

How is Mustela measured?

Brandwave collects information about searches that people make online using Mustela’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mustela

Do you work for Mustela? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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