Baby shampoo:Which brands are most popular in search?
In August 2026, Cetaphil was the most searched among baby shampoo worldwide, with an estimated 2.1M branded searches and 75.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the baby shampoo people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cetaphil, Mustela, Weleda, Aveeno. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | Mustela | Weleda | Aveeno | Childs Farm | Johnson's |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 10.4% | 10.4% | 6.9% | 0.34% | — |
| Nov 2025 | 74.6% | 9.4% | 9.4% | 6.3% | 0.38% | — |
| Dec 2025 | 75.5% | 8.6% | 8.6% | 7% | 0.34% | — |
| Jan 2026 | 74.6% | 9.4% | 9.4% | 6.3% | 0.38% | — |
| Feb 2026 | 74.2% | 10.7% | 8.8% | 5.9% | 0.35% | — |
| Mar 2026 | 74.2% | 10.2% | 8.3% | 6.8% | 0.41% | — |
| Apr 2026 | 74.2% | 10.2% | 8.4% | 6.8% | 0.41% | — |
| May 2026 | 73.1% | 11.2% | 9.1% | 6.1% | 0.45% | — |
| Jun 2026 | 73% | 11.2% | 9.2% | 6.2% | 0.37% | — |
| Jul 2026 | 75.5% | 10.9% | 7.3% | 6% | 0.36% | — |
| Aug 2026 | 75.5% | 10.9% | 7.3% | 6% | 0.36% | — |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.5% | 2.1M | 0% | 0 points | |
| 2, held 2nd | 10.9% | 301K | 0% | 0 points | |
| 3, held 3rd | 7.3% | 201K | 0% | 0 points | |
| 4, held 4th | 6% | 165K | 0% | 0 points | |
| 5, held 5th | 0.36% | 9.9K | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Cetaphil75.5%
Held 1st. 2.1M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Mustela10.9%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Weleda7.3%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Aveeno
6%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
0.36%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between leading brands
Which brand is most popular in search among baby shampoo worldwide?
5 brands
In August 2026, Cetaphil was the most searched among baby shampoo worldwide, with an estimated 2.1M branded searches and 75.5% estimated Share of Search within this set. Mustela is in 2nd place, 64.6 percentage points behind at 10.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Cetaphil | 71.9% → 75.5% | 75.5%Dec 2025 | 71.9%Oct 2025 | 1st |
| Mustela | 10.4% → 10.9% | 11.2%Jun 2026 | 8.6%Dec 2025 | 2nd |
| Weleda | 10.4% → 7.3% | 10.4%Oct 2025 | 7.3%Jul 2026 | 3rd |
| Aveeno | 6.9% → 6% | 7%Dec 2025 | 5.9%Feb 2026 | 4th |
 Childs Farm | 0.34% → 0.36% | 0.45%May 2026 | 0.34%Oct 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among baby shampoo worldwide increased from 71.9% to 75.5%.
- Across the 11 months ending August 2026, Weleda’s estimated Share of Search among baby shampoo worldwide decreased from 10.4% to 7.3%.
- Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among baby shampoo worldwide decreased from 6.9% to 6%.
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among baby shampoo worldwide peaked at 75.5% in December 2025 and was lowest at 71.9% in October 2025.
- Across the 11 months ending August 2026, Mustela’s estimated Share of Search among baby shampoo worldwide peaked at 11.2% in June 2026 and was lowest at 8.6% in December 2025.
- Across the 11 months ending August 2026, Weleda’s estimated Share of Search among baby shampoo worldwide peaked at 10.4% in October 2025 and was lowest at 7.3% in July 2026.
- Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among baby shampoo worldwide peaked at 7% in December 2025 and was lowest at 5.9% in February 2026.
- Across the 11 months ending August 2026, Mustela, Childs Farm and Johnson's held steady: their estimated Share of Search among baby shampoo worldwide each moved less than 0.5 percentage points.
How did search popularity change for baby shampoo worldwide in August 2026?
2 changes
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