How popular isMustela in search?
In August 2026, there were an estimated 301K branded searches for Mustela worldwide which held steady over the last 11 months. Mustela holds 10.9% estimated Share of Search among baby shampoo worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Cetaphil75.5%
Mustela10.9%
Weleda7.3%Aveeno6%
Childs Farm0.36%Johnson's—
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Which baby shampoo compete with Mustela?
Share of Search by month for Cetaphil, Mustela, Weleda, Aveeno. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | Mustela | Weleda | Aveeno | Childs Farm | Johnson's |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 10.4% | 10.4% | 6.9% | 0.34% | — |
| Nov 2025 | 74.6% | 9.4% | 9.4% | 6.3% | 0.38% | — |
| Dec 2025 | 75.5% | 8.6% | 8.6% | 7% | 0.34% | — |
| Jan 2026 | 74.6% | 9.4% | 9.4% | 6.3% | 0.38% | — |
| Feb 2026 | 74.2% | 10.7% | 8.8% | 5.9% | 0.35% | — |
| Mar 2026 | 74.2% | 10.2% | 8.3% | 6.8% | 0.41% | — |
| Apr 2026 | 74.2% | 10.2% | 8.4% | 6.8% | 0.41% | — |
| May 2026 | 73.1% | 11.2% | 9.1% | 6.1% | 0.45% | — |
| Jun 2026 | 73% | 11.2% | 9.2% | 6.2% | 0.37% | — |
| Jul 2026 | 75.5% | 10.9% | 7.3% | 6% | 0.36% | — |
| Aug 2026 | 75.5% | 10.9% | 7.3% | 6% | 0.36% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.5% | 2.1M | 0% | 0 points | |
| 2, held 2nd | 10.9% | 301K | 0% | 0 points | |
| 3, held 3rd | 7.3% | 201K | 0% | 0 points | |
| 4, held 4th | 6% | 165K | 0% | 0 points | |
| 5, held 5th | 0.36% | 9.9K | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Cetaphil75.5%
Held 1st. 2.1M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Mustela10.9%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Weleda7.3%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
4.
6%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
0.36%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Mustela and its closest rivals
How has branded search demand for Mustela changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mustela worldwide held steady at 301K.
- Across the 11 months ending August 2026, Mustela’s estimated Share of Search among baby shampoo worldwide peaked at 11.2% in June 2026 and was lowest at 8.6% in December 2025.
How did search popularity change for baby shampoo worldwide in August 2026?
2 changes
Where does Mustela compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baby sunscreen | 3rd of 6 | 8.8% | Show ranking |
| Baby shampoo | 2nd of 6 | 10.9% | Shown above |
How is Mustela measured?
Brandwave collects information about searches that people make online using Mustela’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mustela
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Is Mustela your brand?
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