Childs Farm vs Mustela:Which is more popular by branded search?
In August 2026, Mustela had more branded searches than Childs Farm among baby shampoo worldwide. Mustela was estimated to have 301K branded searches compared to Childs Farm’s 9.9K, and held a 10.9% Share of Search versus Childs Farm’s 0.36%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Childs Farm or Mustela?
Compare the baby shampoo people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mustela, Childs Farm. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | Mustela | Weleda | Aveeno | Childs Farm | Johnson's |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 10.4% | 10.4% | 6.9% | 0.34% | — |
| Nov 2025 | 74.6% | 9.4% | 9.4% | 6.3% | 0.38% | — |
| Dec 2025 | 75.5% | 8.6% | 8.6% | 7% | 0.34% | — |
| Jan 2026 | 74.6% | 9.4% | 9.4% | 6.3% | 0.38% | — |
| Feb 2026 | 74.2% | 10.7% | 8.8% | 5.9% | 0.35% | — |
| Mar 2026 | 74.2% | 10.2% | 8.3% | 6.8% | 0.41% | — |
| Apr 2026 | 74.2% | 10.2% | 8.4% | 6.8% | 0.41% | — |
| May 2026 | 73.1% | 11.2% | 9.1% | 6.1% | 0.45% | — |
| Jun 2026 | 73% | 11.2% | 9.2% | 6.2% | 0.37% | — |
| Jul 2026 | 75.5% | 10.9% | 7.3% | 6% | 0.36% | — |
| Aug 2026 | 75.5% | 10.9% | 7.3% | 6% | 0.36% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Childs Farm and Mustela comparison changed over the last 12 months?
3 findings
- Mustela was ahead of Childs Farm in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Childs Farm’s estimated Share of Search among baby shampoo worldwide moved from 0.34% to 0.36%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 11 months ending August 2026, Mustela’s estimated Share of Search among baby shampoo worldwide moved from 10.4% to 10.9%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for baby shampoo worldwide in August 2026?
0 changes
Neither Childs Farm nor Mustela moved beyond provider rounding among baby shampoo in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Childs Farm’s and Mustela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Childs Farm
1 branded search term
- childs farm
Mustela
1 branded search term
- mustela
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.