Aquaphor vs Aveeno Baby:Which is more popular?
In September 2026, Aquaphor had more branded searches than Aveeno Baby among baby skincare brands worldwide. Aquaphor had about 845,000 branded searches, while Aveeno Baby had 49,500. Aquaphor made up 27.7% of all baby skincare brand searches we track, and Aveeno Baby accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about baby skincare brands, Aveeno Baby appeared in four of the five answers and Aquaphor in three. Aveeno Baby was mentioned before Aquaphor in three out of four answers.
Who do people search for more?
Aquaphor, about 17 searches for every 1 for Aveeno Baby
Who does AI mention more?
Aveeno Baby, mentioned in 4 of 5 answers, Aquaphor in 3
Who does AI recommend more?
Aveeno Baby, named ahead of Aquaphor in 3 of 4 answers
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Top baby skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aveeno Baby was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Aquaphor was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Aveeno Baby was listed before Aquaphor in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Aveeno Baby4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Aquaphor3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mustela3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Johnson's Baby1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Weleda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gaia Skin Naturals0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby skincare brands
5 answers
Asked ChatGPT
“Which baby skincare brand should I buy?”
Asked ChatGPT
“What are the best baby skincare brands?”
Asked ChatGPT
“What's the best baby skincare brand for sensitive skin?”
Searched Google, AI Overview
“baby eczema cream”
Searched Google, AI Overview
“baby skincare brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Aquaphor or Aveeno Baby more popular in search?
This chart shows how often people search Google for Aquaphor and Aveeno Baby by name. Each line represents a brand's share of searches for all seven baby skincare brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Aquaphor, Aveeno Baby. The figures are in the table below the chart.
View monthly share of searches table
| Month | CeraVe | Aquaphor | Mustela | Weleda | Aveeno Baby | Gaia Skin Naturals | Johnson's Baby |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 24.5% | 11.8% | 9.4% | 1.2% | 0.05% | <0.01% |
| Nov 2025 | 50.4% | 28.1% | 11.2% | 8.9% | 1.4% | 0.05% | <0.01% |
| Dec 2025 | 52.1% | 29.1% | 10% | 7.6% | 1.2% | 0.05% | <0.01% |
| Jan 2026 | 49.9% | 28% | 11.7% | 8.9% | 1.4% | 0.05% | 0.01% |
| Feb 2026 | 53.7% | 24.8% | 12.2% | 8% | 1.2% | 0.06% | 0.01% |
| Mar 2026 | 53.4% | 24.6% | 12.5% | 8% | 1.4% | 0.06% | 0.01% |
| Apr 2026 | 53.4% | 24.6% | 12.5% | 8% | 1.4% | 0.06% | 0.01% |
| May 2026 | 53.4% | 24.6% | 12.5% | 8% | 1.4% | 0.06% | 0.01% |
| Jun 2026 | 53.4% | 24.6% | 12.5% | 8% | 1.4% | 0.05% | 0.01% |
| Jul 2026 | 54% | 24.9% | 12.8% | 6.7% | 1.5% | 0.06% | 0.01% |
| Aug 2026 | 54% | 24.9% | 12.8% | 6.7% | 1.5% | 0.06% | 0.01% |
| Sep 2026 | 49.2% | 27.7% | 13.9% | 7.5% | 1.6% | 0.06% | 0.01% |
How has the Aquaphor and Aveeno Baby comparison changed over the last 12 months?
3 findings
- Aquaphor was ahead of Aveeno Baby in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aquaphor’s share of searches among baby skincare brands worldwide moved from 24.5% to 27.7%, and its estimated monthly branded searches held steady at 845K.
- Across the 12 months ending September 2026, Aveeno Baby’s share of searches among baby skincare brands worldwide moved from 1.2% to 1.6%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for baby skincare brands worldwide in September 2026?
2 changes
In September 2026, Aquaphor gained share of searches among baby skincare brands worldwide, from 24.9% to 27.7%.
Estimated monthly branded searches for Aveeno Baby worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Aquaphor’s and Aveeno Baby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aquaphor
2 branded search terms
- aquaphor
- aquaphor baby
Aveeno Baby
1 branded search term
- aveeno baby
Other head-to-heads among baby skincare brands
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