Aquaphor vs Mustela:Which is searched more?
In September 2026, Aquaphor had more branded searches than Mustela among baby skincare brands worldwide. Aquaphor had about 845,000 branded searches, while Mustela had 424,000. Aquaphor made up 27.7% of all baby skincare brand searches we track, and Mustela accounted for 13.9%. These are worldwide searches for English-language branded terms.
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Is Aquaphor or Mustela more popular in search?
Compare the baby skincare brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Aquaphor, Mustela. The figures are in the table below the chart.
View monthly share of searches table
| Month | CeraVe | Aquaphor | Mustela | Weleda | Aveeno Baby | Gaia Skin Naturals | Johnson's Baby |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 24.5% | 11.8% | 9.4% | 1.2% | 0.05% | <0.01% |
| Nov 2025 | 50.4% | 28.1% | 11.2% | 8.9% | 1.4% | 0.05% | <0.01% |
| Dec 2025 | 52.1% | 29.1% | 10% | 7.6% | 1.2% | 0.05% | <0.01% |
| Jan 2026 | 49.9% | 28% | 11.7% | 8.9% | 1.4% | 0.05% | 0.01% |
| Feb 2026 | 53.7% | 24.8% | 12.2% | 8% | 1.2% | 0.06% | 0.01% |
| Mar 2026 | 53.4% | 24.6% | 12.5% | 8% | 1.4% | 0.06% | 0.01% |
| Apr 2026 | 53.4% | 24.6% | 12.5% | 8% | 1.4% | 0.06% | 0.01% |
| May 2026 | 53.4% | 24.6% | 12.5% | 8% | 1.4% | 0.06% | 0.01% |
| Jun 2026 | 53.4% | 24.6% | 12.5% | 8% | 1.4% | 0.05% | 0.01% |
| Jul 2026 | 54% | 24.9% | 12.8% | 6.7% | 1.5% | 0.06% | 0.01% |
| Aug 2026 | 54% | 24.9% | 12.8% | 6.7% | 1.5% | 0.06% | 0.01% |
| Sep 2026 | 49.2% | 27.7% | 13.9% | 7.5% | 1.6% | 0.06% | 0.01% |
How has the Aquaphor and Mustela comparison changed over the last 12 months?
3 findings
- Aquaphor was ahead of Mustela in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aquaphor’s share of searches among baby skincare brands worldwide moved from 24.5% to 27.7%, and its estimated monthly branded searches held steady at 845K.
- Across the 12 months ending September 2026, Mustela’s share of searches among baby skincare brands worldwide moved from 11.8% to 13.9%, and its estimated monthly branded searches moved from 406K to 424K.
How did search popularity change for baby skincare brands worldwide in September 2026?
2 changes
In September 2026, Aquaphor gained share of searches among baby skincare brands worldwide, from 24.9% to 27.7%.
In September 2026, Mustela gained share of searches among baby skincare brands worldwide, from 12.8% to 13.9%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Aquaphor’s and Mustela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among baby skincare brands
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