Brandwave

How popular isCeraVe in search?

In September 2026, people searched for CeraVe by name about 1.9 million times worldwide, a 16.1% decrease from the previous year. These searches made up 49.2% of all global baby skincare brand searches, placing CeraVe first out of seven brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. CeraVe49.2%
  2. Aquaphor27.7%
  3. Mustela13.9%
  4. Weleda7.5%
  5. Aveeno Baby1.6%
  6. Gaia Skin Naturals0.06%
  7. Johnson's Baby0.01%
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Which baby skincare brands compete with CeraVe?

CeraVe against baby skincare brands worldwide, by month

Share of searches by month for CeraVe, Aquaphor, Mustela, Weleda. The figures are in the table below the chart.

View monthly share of searches table
MonthCeraVeAquaphorMustelaWeledaAveeno BabyGaia Skin NaturalsJohnson's Baby
Oct 202553.1%24.5%11.8%9.4%1.2%0.05%<0.01%
Nov 202550.4%28.1%11.2%8.9%1.4%0.05%<0.01%
Dec 202552.1%29.1%10%7.6%1.2%0.05%<0.01%
Jan 202649.9%28%11.7%8.9%1.4%0.05%0.01%
Feb 202653.7%24.8%12.2%8%1.2%0.06%0.01%
Mar 202653.4%24.6%12.5%8%1.4%0.06%0.01%
Apr 202653.4%24.6%12.5%8%1.4%0.06%0.01%
May 202653.4%24.6%12.5%8%1.4%0.06%0.01%
Jun 202653.4%24.6%12.5%8%1.4%0.05%0.01%
Jul 202654%24.9%12.8%6.7%1.5%0.06%0.01%
Aug 202654%24.9%12.8%6.7%1.5%0.06%0.01%
Sep 202649.2%27.7%13.9%7.5%1.6%0.06%0.01%

  1. 1.CeraVe

    49.2%

    Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -4.8 points.

  2. 2.Aquaphor

    27.7%

    Held 2nd. 845K estimated branded searches, 0% vs prior month. Share +2.8 points.

  3. 3.Mustela

    13.9%

    Held 3rd. 424K estimated branded searches, -2.1% vs prior month. Share +1.1 points.

  4. 4.Weleda

    7.5%

    Held 4th. 228K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Aveeno Baby

    1.6%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Gaia Skin Naturals

    0.06%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Johnson's Baby

    0.01%

    Held 7th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between CeraVe and its closest rivals

Every comparison with CeraVe

63 comparisons

How has branded search demand for CeraVe changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for CeraVe worldwide fell from 2.3M to 1.9M.
  • Across the 12 months ending September 2026, CeraVe’s share of searches among baby skincare brands worldwide decreased from 53.1% to 49.2%.
  • Across the 12 months ending September 2026, CeraVe’s share of searches among baby skincare brands worldwide peaked at 54% in July 2026 and was lowest at 49.2% in September 2026.

How did search popularity change for baby skincare brands worldwide in September 2026?

6 changes

  1. In September 2026, Aquaphor gained share of searches among baby skincare brands worldwide, from 24.9% to 27.7%.

  2. In September 2026, Mustela gained share of searches among baby skincare brands worldwide, from 12.8% to 13.9%.

  3. In September 2026, Weleda gained share of searches among baby skincare brands worldwide, from 6.7% to 7.5%.

  4. In September 2026, CeraVe lost share of searches among baby skincare brands worldwide, from 54% to 49.2%.

  5. Estimated monthly branded searches for Aveeno Baby worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

  6. Estimated monthly branded searches for Johnson's Baby worldwide rose 21.9% over 12 measured months, from 320 to 390 in September 2026.

How are CeraVe’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using CeraVe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cerave
  • cerave cleanser
  • cerave lip balm
  • cerave moisturiser
  • cerave moisturizer
  • cerave serum
  • cerave skincare
  • cerave vitamin c
  • serum cerave
  • skincare cerave

Do you work for CeraVe? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does CeraVe compete?

CeraVe is ranked in 21 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands2nd of 2213.8%Show ranking
Face cleanser brands2nd of 1513.7%Show ranking
Moisturizer brands2nd of 1116.7%Show ranking
Body care brands3rd of 921.1%Show ranking
Cleansers2nd of 622.4%Show ranking
Eye creams2nd of 622.6%Show ranking
SPF brands2nd of 1024.5%Show ranking
Face wash brands2nd of 624.8%Show ranking
Body wash brands2nd of 626.3%Show ranking
Pharmacy skincare brands2nd of 528.6%Show ranking
Bar soap brands2nd of 828.6%Show ranking
Acne treatments2nd of 633%Show ranking
Sensitive skin brands2nd of 630%Show ranking
Face moisturizer brands2nd of 530.8%Show ranking
Body wash and soap brands2nd of 934.9%Show ranking
Tinted sunscreen brands1st of 836.1%Show ranking
Night cream brands1st of 644.4%Show ranking
Baby skincare brands1st of 749.2%Shown above
Tinted moisturizer brands1st of 453.6%Show ranking
Lip care brands9th of 90.37%Show ranking
Vitamin C serum brands3rd of 126.8%Show ranking
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