Brandwave

How popular isCeraVe?

In September 2026, people searched for CeraVe by name about 1.9 million times worldwide, a 16.1% decrease from the previous year. These searches made up 21.1% of all global body care brand searches, placing CeraVe third out of nine brands. When we asked both ChatGPT and Google AI Overviews about body care brands, CeraVe appeared in two of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

CeraVe is the third most searched of 9 competitors and the fourth most recommended in AI answers.

  1. La Roche-PosayShare of searches 25.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. VaselineShare of searches 21.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CeraVeShare of searches 21.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Sol de JaneiroShare of searches 17.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Bio-OilShare of searches 5.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top body care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CeraVe was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. CeraVe is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Naturium1st
  2. Sol de Janeiro2nd
  3. La Roche-Posay3rd
  4. CeraVe4th
  5. Aveeno5th
  6. Vaseline–
  7. Bio-Oil–
  8. Trilogy–
  9. Palmer's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Naturium4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sol de Janeiro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aveeno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vaseline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bio-Oil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trilogy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Palmer's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about body care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which body care brands compete with CeraVe?

CeraVe against body care brands worldwide, by month

Share of searches by month for La Roche-Posay, Vaseline, CeraVe, Sol de Janeiro, Bio-Oil, Aveeno. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayVaselineCeraVeSol de JaneiroBio-OilAveenoTrilogyNaturiumPalmer's
Oct 202522.8%17%22.8%22.8%5.6%4.1%2.1%1.7%1.1%
Nov 202521.3%18.2%17.4%31.8%4.3%3.4%1.3%1.6%0.86%
Dec 202520.2%15.7%16.5%36.9%4.1%3.4%1.2%1.2%0.82%
Jan 202625.6%18.6%21%21%5.2%4.3%1.9%1.5%1%
Feb 202628.1%16.5%22.9%18.8%5.6%3.9%1.7%1.4%1.1%
Mar 202630.9%14.7%20.6%20.6%5.1%4.1%1.5%1.5%1%
Apr 202632.1%15.3%21.4%17.6%5.3%4.2%1.6%1.6%1.1%
May 202632.9%13.1%22%18%5.4%3.9%1.6%2%1.1%
Jun 202628.7%14%23.5%19.2%5.8%4.2%1.7%1.7%1.2%
Jul 202628.5%13.8%23.2%19.1%5.7%4.3%1.7%2.6%1.1%
Aug 202628.2%16.4%23.1%18.9%4.6%4.2%1.7%1.7%1.1%
Sep 202625.7%21.4%21.1%17.1%5.2%4.7%1.9%1.5%1.3%

  1. 1.La Roche-Posay

    25.7%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -2.5 points.

  2. 2.Vaseline

    21.4%

    Moved from 4th to 2nd. 1.5M estimated branded searches, +16.9% vs prior month. Share +5 points.

  3. 3.CeraVe

    21.1%

    Moved from 2nd to 3rd. 1.5M estimated branded searches, -18% vs prior month. Share -2 points.

  4. 4.Sol de Janeiro

    17.1%

    Moved from 3rd to 4th. 1.2M estimated branded searches, -18.7% vs prior month. Share -1.7 points.

  5. 5.Bio-Oil

    5.2%

    Held 5th. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Aveeno

    4.7%

    Held 6th. 336K estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.Trilogy

    1.9%

    Moved from 8th to 7th. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Naturium

    1.5%

    Moved from 7th to 8th. 110K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  9. 9.Palmer's

    1.3%

    Held 9th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between CeraVe and its closest rivals

Every comparison with CeraVe

61 comparisons

How has branded search demand for CeraVe changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for CeraVe worldwide fell from 2.3M to 1.9M.
  • Across the 12 months ending September 2026, CeraVe’s share of searches among body care brands worldwide decreased from 22.8% to 21.1%.
  • Across the 12 months ending September 2026, CeraVe’s share of searches among body care brands worldwide peaked at 23.5% in June 2026 and was lowest at 16.5% in December 2025.
  • Across the 12 months ending September 2026, CeraVe fell from 1st to 3rd among body care brands worldwide.

How did search popularity change for body care brands worldwide in September 2026?

6 changes

  1. In September 2026, Vaseline overtook CeraVe and Sol de Janeiro to rank 2nd among body care brands worldwide, with 21.4% of the searches.

  2. In September 2026, Bio-Oil gained share of searches among body care brands worldwide, from 4.6% to 5.2%.

  3. In September 2026, La Roche-Posay lost share of searches among body care brands worldwide, from 28.2% to 25.7%.

  4. In September 2026, CeraVe lost share of searches among body care brands worldwide, from 23.1% to 21.1%.

  5. In September 2026, Sol de Janeiro lost share of searches among body care brands worldwide, from 18.9% to 17.1%.

  6. In September 2026, Trilogy rose from 8th to 7th among body care brands worldwide.

How are CeraVe’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using CeraVe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cerave
  • cerave cleanser
  • cerave lip balm
  • cerave moisturiser
  • cerave moisturizer
  • cerave serum
  • cerave skincare
  • cerave vitamin c
  • serum cerave
  • skincare cerave

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How the Brand Demand Index is measured

Where does CeraVe compete?

CeraVe is ranked in 21 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands2nd of 2213.8%Show ranking
Face cleanser brands2nd of 1513.7%Show ranking
Moisturizer brands2nd of 1116.7%Show ranking
Body care brands3rd of 921.1%Shown above
Cleansers2nd of 622.4%Show ranking
Eye creams2nd of 622.6%Show ranking
SPF brands2nd of 1024.5%Show ranking
Face wash brands2nd of 624.8%Show ranking
Body wash brands2nd of 626.3%Show ranking
Pharmacy skincare brands2nd of 528.6%Show ranking
Bar soap brands2nd of 828.6%Show ranking
Acne treatments2nd of 633%Show ranking
Sensitive skin brands2nd of 630%Show ranking
Face moisturizer brands2nd of 530.8%Show ranking
Body wash and soap brands2nd of 934.9%Show ranking
Tinted sunscreen brands1st of 836.1%Show ranking
Night cream brands1st of 345.1%Show ranking
Baby skincare brands1st of 749.2%Show ranking
Tinted moisturizer brands1st of 453.6%Show ranking
Lip care brands9th of 90.37%Show ranking
Vitamin C serum brands3rd of 126.8%Show ranking
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