How popular isSol de Janeiro?
In September 2026, people searched for Sol de Janeiro by name about 1.2 million times worldwide, a 33.3% decrease from the previous year. These searches made up 17.1% of all global body care brand searches, placing Sol de Janeiro fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about body care brands, Sol de Janeiro appeared in three of the five answers and was the second most recommended of the nine.
Sol de Janeiro is the fourth most searched of 9 competitors and the second most recommended in AI answers.
La Roche-PosayShare of searches 25.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
VaselineShare of searches 21.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CeraVeShare of searches 21.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Sol de JaneiroShare of searches 17.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Bio-OilShare of searches 5.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top body care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sol de Janeiro was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sol de Janeiro is the second most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Naturium4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sol de Janeiro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CeraVe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aveeno1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Vaseline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bio-Oil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trilogy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Palmer's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about body care brands
5 answers
Asked ChatGPT
“Which body care brand should I buy?”
Asked ChatGPT
“What are the best body care brands?”
Asked ChatGPT
“What's the best body care brand for dry skin?”
Searched Google, AI Overview
“body care brands”
Searched Google, AI Overview
“best body care”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which body care brands compete with Sol de Janeiro?
Share of searches by month for La Roche-Posay, Vaseline, CeraVe, Sol de Janeiro, Bio-Oil, Aveeno. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Vaseline | CeraVe | Sol de Janeiro | Bio-Oil | Aveeno | Trilogy | Naturium | Palmer's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.8% | 17% | 22.8% | 22.8% | 5.6% | 4.1% | 2.1% | 1.7% | 1.1% |
| Nov 2025 | 21.3% | 18.2% | 17.4% | 31.8% | 4.3% | 3.4% | 1.3% | 1.6% | 0.86% |
| Dec 2025 | 20.2% | 15.7% | 16.5% | 36.9% | 4.1% | 3.4% | 1.2% | 1.2% | 0.82% |
| Jan 2026 | 25.6% | 18.6% | 21% | 21% | 5.2% | 4.3% | 1.9% | 1.5% | 1% |
| Feb 2026 | 28.1% | 16.5% | 22.9% | 18.8% | 5.6% | 3.9% | 1.7% | 1.4% | 1.1% |
| Mar 2026 | 30.9% | 14.7% | 20.6% | 20.6% | 5.1% | 4.1% | 1.5% | 1.5% | 1% |
| Apr 2026 | 32.1% | 15.3% | 21.4% | 17.6% | 5.3% | 4.2% | 1.6% | 1.6% | 1.1% |
| May 2026 | 32.9% | 13.1% | 22% | 18% | 5.4% | 3.9% | 1.6% | 2% | 1.1% |
| Jun 2026 | 28.7% | 14% | 23.5% | 19.2% | 5.8% | 4.2% | 1.7% | 1.7% | 1.2% |
| Jul 2026 | 28.5% | 13.8% | 23.2% | 19.1% | 5.7% | 4.3% | 1.7% | 2.6% | 1.1% |
| Aug 2026 | 28.2% | 16.4% | 23.1% | 18.9% | 4.6% | 4.2% | 1.7% | 1.7% | 1.1% |
| Sep 2026 | 25.7% | 21.4% | 21.1% | 17.1% | 5.2% | 4.7% | 1.9% | 1.5% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.7% | 1.8M | -18.3% | -2.5 points | |
| 2, moved from 4th to 2nd | 21.4% | 1.5M | +16.9% | +5 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 21.1% | 1.5M | -18% | -2 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 17.1% | 1.2M | -18.7% | -1.7 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.2% | 368K | 0% | +0.5 points | |
| 6, held 6th | 4.7% | 336K | 0% | +0.5 points | |
| 7, moved from 8th to 7th | 1.9% | 135K | 0% | +0.2 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 1.5% | 110K | -18.5% | -0.2 pointsmoved from 7th to 8th | |
| 9, held 9th | 1.3% | 90.5K | 0% | +0.1 points |
25.7%
Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -2.5 points.
2.
Vaseline21.4%
Moved from 4th to 2nd. 1.5M estimated branded searches, +16.9% vs prior month. Share +5 points.
3.
CeraVe21.1%
Moved from 2nd to 3rd. 1.5M estimated branded searches, -18% vs prior month. Share -2 points.
17.1%
Moved from 3rd to 4th. 1.2M estimated branded searches, -18.7% vs prior month. Share -1.7 points.
5.
Bio-Oil5.2%
Held 5th. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.
6.
Aveeno4.7%
Held 6th. 336K estimated branded searches, 0% vs prior month. Share +0.5 points.
7.
Trilogy1.9%
Moved from 8th to 7th. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.
8.
Naturium1.5%
Moved from 7th to 8th. 110K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
9.
Palmer's1.3%
Held 9th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Sol de Janeiro and its closest rivals
Every comparison with Sol de Janeiro
8 comparisons
How has branded search demand for Sol de Janeiro changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sol de Janeiro worldwide fell from 1.8M to 1.2M.
- Across the 12 months ending September 2026, Sol de Janeiro’s share of searches among body care brands worldwide decreased from 22.8% to 17.1%.
- Across the 12 months ending September 2026, Sol de Janeiro’s share of searches among body care brands worldwide peaked at 36.9% in December 2025 and was lowest at 17.1% in September 2026.
- Across the 12 months ending September 2026, Sol de Janeiro fell from 3rd to 4th among body care brands worldwide.
How did search popularity change for body care brands worldwide in September 2026?
6 changes
In September 2026, Vaseline overtook CeraVe and Sol de Janeiro to rank 2nd among body care brands worldwide, with 21.4% of the searches.
In September 2026, Bio-Oil gained share of searches among body care brands worldwide, from 4.6% to 5.2%.
In September 2026, La Roche-Posay lost share of searches among body care brands worldwide, from 28.2% to 25.7%.
In September 2026, CeraVe lost share of searches among body care brands worldwide, from 23.1% to 21.1%.
In September 2026, Sol de Janeiro lost share of searches among body care brands worldwide, from 18.9% to 17.1%.
In September 2026, Trilogy rose from 8th to 7th among body care brands worldwide.
How are Sol de Janeiro’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Sol de Janeiro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sol de janeiro
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Is Sol de Janeiro your brand?
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