Body care brands:Which are searched most?
In September 2026, Vaseline was the most searched among body care brands worldwide, with an estimated 1.5M branded searches and 62.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the body lotion, oil and body care brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vaseline, Bio-Oil, Aveeno, Trilogy, Palmer's. The figures are in the table below the chart.
View monthly share of search table
| Month | Vaseline | Bio-Oil | Aveeno | Trilogy | Palmer's |
|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 18.7% | 13.8% | 6.9% | 3.8% |
| Nov 2025 | 64.9% | 15.2% | 12.2% | 4.6% | 3.1% |
| Dec 2025 | 62.2% | 16.1% | 13.7% | 4.8% | 3.2% |
| Jan 2026 | 60.1% | 16.7% | 13.8% | 6.1% | 3.4% |
| Feb 2026 | 57.1% | 19.5% | 13.6% | 5.9% | 3.9% |
| Mar 2026 | 55.7% | 19.2% | 15.4% | 5.8% | 3.9% |
| Apr 2026 | 55.7% | 19.2% | 15.4% | 5.8% | 3.9% |
| May 2026 | 52.1% | 21.5% | 15.5% | 6.5% | 4.3% |
| Jun 2026 | 52.1% | 21.5% | 15.5% | 6.5% | 4.3% |
| Jul 2026 | 51.9% | 21.4% | 16% | 6.4% | 4.3% |
| Aug 2026 | 58.4% | 16.5% | 15% | 6% | 4.1% |
| Sep 2026 | 62.1% | 15% | 13.7% | 5.5% | 3.7% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.1% | 1.5M | +16.9% | +3.7 points | |
| 2, held 2nd | 15% | 368K | 0% | -1.5 points | |
| 3, held 3rd | 13.7% | 336K | 0% | -1.3 points | |
| 4, held 4th | 5.5% | 135K | 0% | -0.5 points | |
| 5, held 5th | 3.7% | 90.5K | 0% | -0.4 points |
1.
Vaseline62.1%
Held 1st. 1.5M estimated branded searches, +16.9% vs prior month. Share +3.7 points.
2.
Bio-Oil15%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -1.5 points.
3.
Aveeno
13.7%
Held 3rd. 336K estimated branded searches, 0% vs prior month. Share -1.3 points.
4.
Trilogy5.5%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.5 points.
5.
Palmer's3.7%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
Compare search popularity between leading brands
- Vaseline vs Bio-Oil: compare search popularity
- Vaseline vs Trilogy: compare search popularity
- Vaseline vs Palmer's: compare search popularity
- Bio-Oil vs Trilogy: compare search popularity
- Bio-Oil vs Palmer's: compare search popularity
- Aveeno vs Trilogy: compare search popularity
- Aveeno vs Palmer's: compare search popularity
- Trilogy vs Palmer's: compare search popularity
- Compare any of these brands
Which brand is most popular in search among body care brands worldwide?
5 brands
In September 2026, Vaseline was the most searched among body care brands worldwide, with an estimated 1.5M branded searches and 62.1% estimated Share of Search within this set. Bio-Oil is in 2nd place, 47.1 percentage points behind at 15% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Vaseline | 56.8% → 62.1% | 64.9%Nov 2025 | 51.9%Jul 2026 | 1st |
| Bio-Oil | 18.7% → 15% | 21.5%May 2026 | 15%Sep 2026 | 2nd |
| Aveeno | 13.8% → 13.7% | 16%Jul 2026 | 12.2%Nov 2025 | 3rd |
| Trilogy | 6.9% → 5.5% | 6.9%Oct 2025 | 4.6%Nov 2025 | 4th |
| Palmer's | 3.8% → 3.7% | 4.3%May 2026 | 3.1%Nov 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Vaseline’s estimated Share of Search among body care brands worldwide increased from 56.8% to 62.1%.
- Across the 12 months ending September 2026, Bio-Oil’s estimated Share of Search among body care brands worldwide decreased from 18.7% to 15%.
- Across the 12 months ending September 2026, Trilogy’s estimated Share of Search among body care brands worldwide decreased from 6.9% to 5.5%.
- Across the 12 months ending September 2026, Vaseline’s estimated Share of Search among body care brands worldwide peaked at 64.9% in November 2025 and was lowest at 51.9% in July 2026.
- Across the 12 months ending September 2026, Bio-Oil’s estimated Share of Search among body care brands worldwide peaked at 21.5% in May 2026 and was lowest at 15% in September 2026.
- Across the 12 months ending September 2026, Aveeno’s estimated Share of Search among body care brands worldwide peaked at 16% in July 2026 and was lowest at 12.2% in November 2025.
- Across the 12 months ending September 2026, Trilogy’s estimated Share of Search among body care brands worldwide peaked at 6.9% in October 2025 and was lowest at 4.6% in November 2025.
- Across the 12 months ending September 2026, Palmer's’ estimated Share of Search among body care brands worldwide peaked at 4.3% in May 2026 and was lowest at 3.1% in November 2025.
- Across the 12 months ending September 2026, Aveeno and Palmer's held steady: their estimated Share of Search among body care brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for body care brands worldwide in September 2026?
5 changes
In September 2026, Vaseline gained estimated Share of Search among body care brands worldwide, from 58.4% to 62.1%.
In September 2026, Bio-Oil lost estimated Share of Search among body care brands worldwide, from 16.5% to 15%.
In September 2026, Aveeno lost estimated Share of Search among body care brands worldwide, from 15% to 13.7%.
In September 2026, Trilogy lost estimated Share of Search among body care brands worldwide, from 6% to 5.5%.
Palmer's’ estimated Share of Search among body care brands worldwide has lost ground for 3 months in a row, from 4.3% to 3.7% in September 2026.
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