Brandwave

How popular isPalmer's in search?

In September 2026, there were an estimated 90.5K branded searches for Palmer's worldwide which held steady over the last 12 months. Palmer's holds 3.7% estimated Share of Search among body care brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Vaseline62.1%
  2. Bio-Oil15%
  3. Aveeno13.7%
  4. Trilogy5.5%
  5. Palmer's3.7%
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Which body care brands compete with Palmer's?

Palmer's against body care brands worldwide, by month

Share of Search by month for Vaseline, Bio-Oil, Aveeno, Trilogy, Palmer's. The figures are in the table below the chart.

View monthly share of search table
MonthVaselineBio-OilAveenoTrilogyPalmer's
Oct 202556.8%18.7%13.8%6.9%3.8%
Nov 202564.9%15.2%12.2%4.6%3.1%
Dec 202562.2%16.1%13.7%4.8%3.2%
Jan 202660.1%16.7%13.8%6.1%3.4%
Feb 202657.1%19.5%13.6%5.9%3.9%
Mar 202655.7%19.2%15.4%5.8%3.9%
Apr 202655.7%19.2%15.4%5.8%3.9%
May 202652.1%21.5%15.5%6.5%4.3%
Jun 202652.1%21.5%15.5%6.5%4.3%
Jul 202651.9%21.4%16%6.4%4.3%
Aug 202658.4%16.5%15%6%4.1%
Sep 202662.1%15%13.7%5.5%3.7%

  1. 1.Vaseline

    62.1%

    Held 1st. 1.5M estimated branded searches, +16.9% vs prior month. Share +3.7 points.

  2. 2.Bio-Oil

    15%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.Aveeno

    13.7%

    Held 3rd. 336K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Trilogy

    5.5%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Palmer's

    3.7%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

Compare search popularity between Palmer's and its closest rivals

Every comparison with Palmer's

How has branded search demand for Palmer's changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Palmer's worldwide held steady at 90.5K.
  • Across the 12 months ending September 2026, Palmer's’ estimated Share of Search among body care brands worldwide peaked at 4.3% in May 2026 and was lowest at 3.1% in November 2025.

How did search popularity change for body care brands worldwide in September 2026?

  1. In September 2026, Vaseline gained estimated Share of Search among body care brands worldwide, from 58.4% to 62.1%.

  2. In September 2026, Bio-Oil lost estimated Share of Search among body care brands worldwide, from 16.5% to 15%.

  3. In September 2026, Aveeno lost estimated Share of Search among body care brands worldwide, from 15% to 13.7%.

  4. In September 2026, Trilogy lost estimated Share of Search among body care brands worldwide, from 6% to 5.5%.

  5. Palmer's’ estimated Share of Search among body care brands worldwide has lost ground for 3 months in a row, from 4.3% to 3.7% in September 2026.

How is Palmer's measured?

Brandwave collects information about searches that people make online using Palmer's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • palmers cocoa butter

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How the Brand Demand Index is measured

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