Palmer's vs Vaseline:Which is searched more?
In September 2026, Vaseline had more branded searches than Palmer's among body care brands worldwide. Vaseline was estimated to have 1.5M branded searches compared to Palmer's’ 90.5K, and held a 62.1% Share of Search versus Palmer's’ 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Palmer's or Vaseline?
Compare the body lotion, oil and body care brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vaseline, Palmer's. The figures are in the table below the chart.
View monthly share of search table
| Month | Vaseline | Bio-Oil | Aveeno | Trilogy | Palmer's |
|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 18.7% | 13.8% | 6.9% | 3.8% |
| Nov 2025 | 64.9% | 15.2% | 12.2% | 4.6% | 3.1% |
| Dec 2025 | 62.2% | 16.1% | 13.7% | 4.8% | 3.2% |
| Jan 2026 | 60.1% | 16.7% | 13.8% | 6.1% | 3.4% |
| Feb 2026 | 57.1% | 19.5% | 13.6% | 5.9% | 3.9% |
| Mar 2026 | 55.7% | 19.2% | 15.4% | 5.8% | 3.9% |
| Apr 2026 | 55.7% | 19.2% | 15.4% | 5.8% | 3.9% |
| May 2026 | 52.1% | 21.5% | 15.5% | 6.5% | 4.3% |
| Jun 2026 | 52.1% | 21.5% | 15.5% | 6.5% | 4.3% |
| Jul 2026 | 51.9% | 21.4% | 16% | 6.4% | 4.3% |
| Aug 2026 | 58.4% | 16.5% | 15% | 6% | 4.1% |
| Sep 2026 | 62.1% | 15% | 13.7% | 5.5% | 3.7% |
How has the Palmer's and Vaseline comparison changed over the last 12 months?
3 findings
- Vaseline was ahead of Palmer's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Palmer's’ estimated Share of Search among body care brands worldwide moved from 3.8% to 3.7%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Vaseline’s estimated Share of Search among body care brands worldwide moved from 56.8% to 62.1%, and its estimated monthly branded searches moved from 1.4M to 1.5M.
How did search popularity change for body care brands worldwide in September 2026?
2 changes
In September 2026, Vaseline gained estimated Share of Search among body care brands worldwide, from 58.4% to 62.1%.
Palmer's’ estimated Share of Search among body care brands worldwide has lost ground for 3 months in a row, from 4.3% to 3.7% in September 2026.
Other head-to-heads among body care brands
How each brand is measured
Brandwave collects information about searches that people make online using Palmer's’ and Vaseline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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