Brandwave

How popular isPalmer's?

In October 2026, people searched for Palmer's by name about 116,000 times worldwide, a 6.8% increase from the previous year. These searches made up 6.7% of all global body lotion searches, placing Palmer's fifth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about body lotion, Palmer's did not appear in any of the answers.

Search and AI answers in October 2026

Palmer's is the fifth most searched of 11 competitors and not named in the AI answers we collected.

  1. VaselineShare of searches 30.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. NiveaShare of searches 26.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. E45Share of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. JergensShare of searches 7.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Palmer'sShare of searches 6.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+6 more

Palmer's website (opens in a new tab)

Follow Palmer's and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top body lotion in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Palmer's did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. Aveeno2nd
  3. La Roche-Posay3rd
  4. Nivea4th
  5. Vaseline5th
  6. E45–
  7. Jergens–
  8. Palmer's–
  9. Cetaphil–
  10. Sol de Janeiro–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Aveeno4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • La Roche-Posay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vaseline1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nivea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • E450 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jergens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Palmer's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sol de Janeiro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about body lotion

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

How often do people search for Palmer's compared with other body lotion worldwide?

Palmer's against body lotion worldwide, by month

Share of searches by month for Vaseline, Nivea, E45, Jergens, Palmer's, Cetaphil, Aveeno, CeraVe. The figures are in the table below the chart.

View monthly share of searches table
MonthVaselineNiveaE45JergensPalmer'sCetaphilAveenoCeraVeSol de JaneiroLa Roche-PosayNaturium
Nov 202535.4%28%5.9%6%6.3%5.4%4.1%4.9%2%0.86%1.2%
Dec 202529.6%27.1%5.7%6.9%7.5%5.8%5.7%6.8%2.7%1%1.3%
Jan 202625.9%23.1%8.1%7.9%8.9%6.4%6.5%8.5%1.9%1.2%1.7%
Feb 202625.2%22.5%8%8.4%10.2%6.2%6.4%8.3%1.9%1.4%1.6%
Mar 202623.5%21%11.1%8.6%9.8%6.1%7.2%8.2%1.7%1.2%1.6%
Apr 202624.6%22.1%9.3%8.2%10%6%6.2%8.2%1.8%1.5%1.9%
May 202622.3%19.8%9.6%8.4%10.3%6.2%6.4%8.4%5%1.5%2.1%
Jun 202621.7%18.3%8.5%8.2%10%7.1%6.2%7.4%8.7%1.3%2.5%
Jul 202622.7%19.1%10.9%8.6%10.5%7.5%6.5%7.7%2.4%1.4%2.7%
Aug 202624.4%21.9%9.2%8.2%10.3%7.1%6.5%7.3%2.1%1.3%1.7%
Sep 202624.3%21.7%9.4%9.8%9.9%7.3%6.1%7.2%1.7%1.3%1.4%
Oct 202630.2%26.8%8.3%7.2%6.7%6.2%5.8%5.6%1.2%1%1%

  1. 1.Vaseline

    30.2%

    Held 1st. 510K estimated branded searches, +95.1% vs prior month. Share +5.9 points.

  2. 2.Nivea

    26.8%

    Held 2nd. 453K estimated branded searches, +93.2% vs prior month. Share +5 points.

  3. 3.E45

    8.3%

    Moved from 5th to 3rd. 140K estimated branded searches, +38.6% vs prior month. Share -1.1 points.

  4. 4.Jergens

    7.2%

    Held 4th. 122K estimated branded searches, +15.6% vs prior month. Share -2.6 points.

  5. 5.Palmer's

    6.7%

    Moved from 3rd to 5th. 113K estimated branded searches, +5.5% vs prior month. Share -3.2 points.

  6. 6.Cetaphil

    6.2%

    Held 6th. 105K estimated branded searches, +33.9% vs prior month. Share -1.1 points.

  7. 7.Aveeno

    5.8%

    Moved from 8th to 7th. 98K estimated branded searches, +49% vs prior month. Share -0.3 points.

  8. 8.CeraVe

    5.6%

    Moved from 7th to 8th. 95K estimated branded searches, +22.3% vs prior month. Share -1.6 points.

  9. 9.Sol de Janeiro

    1.2%

    Held 9th. 21K estimated branded searches, +18% vs prior month. Share -0.4 points.

  10. 10.La Roche-Posay

    1%

    Moved from 11th to 10th. 17.5K estimated branded searches, +23.2% vs prior month. Share -0.3 points.

  11. 11.Naturium

    1%

    Moved from 10th to 11th. 17.2K estimated branded searches, +15.4% vs prior month. Share -0.4 points.

Vaseline, Nivea and 6 other brands sell other things too, so only their searches that name this product count here, like “vaseline lotion”.

Compare popularity between Palmer's and its closest rivals

Every comparison with Palmer's

16 comparisons

How has branded search demand for Palmer's changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Palmer's worldwide rose from 108K to 116K.
  • Across the 12 months ending October 2026, Palmer's’ share of searches among body lotion worldwide peaked at 10.5% in July 2026 and was lowest at 6.3% in November 2025.
  • Across the 12 months ending October 2026, Palmer's fell from 3rd to 5th among body lotion worldwide.

How did search popularity change for body lotion worldwide in October 2026?

6 changes

  1. In October 2026, Vaseline gained share of searches among body lotion worldwide, from 24.3% to 30.2%.

  2. In October 2026, Nivea gained share of searches among body lotion worldwide, from 21.7% to 26.8%.

  3. In October 2026, Palmer's lost share of searches among body lotion worldwide, from 9.9% to 6.7%.

  4. In October 2026, Jergens lost share of searches among body lotion worldwide, from 9.8% to 7.2%.

  5. In October 2026, CeraVe lost share of searches among body lotion worldwide, from 7.2% to 5.6%.

  6. In October 2026, E45 lost share of searches among body lotion worldwide, from 9.4% to 8.3%.

How are Palmer's’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Palmer's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • palmers body butter
  • palmers body lotion
  • palmers cocoa butter
  • palmers gradual tan
  • palmers gradual tanning lotion
  • palmers lotion

Do you work for Palmer's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Palmer's compete?

Palmer's is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Body lotion5th of 116.7%Shown above
Gradual tan brands8th of 83%Show ranking
Creator with pink hair and a pink jacket

Is Palmer's your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free