Brandwave

Gradual tan brands:Which are searched most?

In September 2026, St.Tropez was the most searched among gradual tan brands worldwide, with an estimated 201K branded searches and 61.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. St.Tropez61.1%
  2. Jergens32.1%
  3. Tanologist6.8%

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Share of SearchLeaderboard

Compare the gradual tan brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among gradual tan brands worldwide, by month

Share of Search by month for St.Tropez, Jergens, Tanologist. The figures are in the table below the chart.

View monthly share of search table
MonthSt.TropezJergensTanologist
Oct 202553.2%38.1%8.7%
Nov 202547.4%43%9.6%
Dec 202556.9%33.8%9.3%
Jan 202661.9%29.8%8.3%
Feb 202654.3%34.8%10.9%
Mar 202654.8%31.7%13.5%
Apr 202659.7%25.6%14.7%
May 202664.4%22.6%13%
Jun 202672.9%19.1%8%
Jul 202676.2%18.1%5.6%
Aug 202673.3%21.3%5.4%
Sep 202661.1%32.1%6.8%

This month’s ranking, September 2026

  1. 1.St.Tropez

    61.1%

    Held 1st. 201K estimated branded searches, -33.2% vs prior month. Share -12.1 points.

  2. 2.Jergens

    32.1%

    Held 2nd. 106K estimated branded searches, +20.5% vs prior month. Share +10.8 points.

  3. 3.Tanologist

    6.8%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +1.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among gradual tan brands worldwide?

In September 2026, St.Tropez was the most searched among gradual tan brands worldwide, with an estimated 201K branded searches and 61.1% estimated Share of Search within this set. Jergens is in 2nd place, 29 percentage points behind at 32.1% Share of Search.

Global gradual tan brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
St.Tropez53.2% → 61.1%76.2%Jul 202647.4%Nov 20251st
Jergens38.1% → 32.1%43%Nov 202518.1%Jul 20262nd
Tanologist8.7% → 6.8%14.7%Apr 20265.4%Aug 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, St.Tropez’s estimated Share of Search among gradual tan brands worldwide increased from 53.2% to 61.1%.
  • Across the 12 months ending September 2026, Jergens’ estimated Share of Search among gradual tan brands worldwide decreased from 38.1% to 32.1%.
  • Across the 12 months ending September 2026, Tanologist’s estimated Share of Search among gradual tan brands worldwide decreased from 8.7% to 6.8%.
  • Across the 12 months ending September 2026, St.Tropez’s estimated Share of Search among gradual tan brands worldwide peaked at 76.2% in July 2026 and was lowest at 47.4% in November 2025.
  • Across the 12 months ending September 2026, Jergens’ estimated Share of Search among gradual tan brands worldwide peaked at 43% in November 2025 and was lowest at 18.1% in July 2026.
  • Across the 12 months ending September 2026, Tanologist’s estimated Share of Search among gradual tan brands worldwide peaked at 14.7% in April 2026 and was lowest at 5.4% in August 2026.

How did search popularity change for gradual tan brands worldwide in September 2026?

  1. In September 2026, Jergens gained estimated Share of Search among gradual tan brands worldwide, from 21.3% to 32.1%.

  2. In September 2026, Tanologist gained estimated Share of Search among gradual tan brands worldwide, from 5.4% to 6.8%.

  3. In September 2026, St.Tropez lost estimated Share of Search among gradual tan brands worldwide, from 73.3% to 61.1%.

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