Bali Body vs Tanologist:Which is more popular?
In September 2026, Tanologist had more branded searches than Bali Body among gradual tan brands worldwide. Tanologist had about 22,200 branded searches, while Bali Body had 8,100. Tanologist made up 6% of all gradual tan brand searches we track, and Bali Body accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about gradual tan brands, Tanologist appeared in three of the five answers and Bali Body in one. Tanologist was mentioned before Bali Body in every answer that named either.
Who do people search for more?
Tanologist, about 3 searches for every 1 for Bali Body
Who does AI mention more?
Tanologist, mentioned in 3 of 5 answers, Bali Body in 1
Who does AI recommend more?
Tanologist, named ahead of Bali Body in 3 of 3 answers
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Top gradual tan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tanologist was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bali Body was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Tanologist was listed before Bali Body in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bondi Sands1st
Jergens2nd- Tan-Luxe3rd
St.Tropez4th- Tanologist5th
Dove6th
Bali Body7th
Palmer's–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jergens5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tanologist3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- St.Tropez2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tan-Luxe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dove1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bali Body1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Palmer's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gradual tan brands
5 answers
Asked ChatGPT
“Which gradual tan brand should I buy?”
Asked ChatGPT
“What are the best gradual tan brands?”
Asked ChatGPT
“What's the best gradual tan brand for slow build colour?”
Searched Google, AI Overview
“best gradual tan”
Searched Google, AI Overview
“gradual tan lotion”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bali Body or Tanologist more popular in search?
This chart shows how often people search Google for Bali Body and Tanologist by name. Each line represents a brand's share of searches for all eight gradual tan brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tanologist, Bali Body. The figures are in the table below the chart.
View monthly share of searches table
| Month | St.Tropez | Jergens | Tanologist | Bondi Sands | Dove | Bali Body | Tan-Luxe | Palmer's |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.8% | 33.5% | 7.7% | 4.2% | 4.2% | 1.9% | 0.83% | 1% |
| Nov 2025 | 42.3% | 38.4% | 8.5% | 3.8% | 3.8% | 1.7% | 0.92% | 0.61% |
| Dec 2025 | 51.3% | 30.5% | 8.4% | 3.1% | 3.8% | 1.7% | 0.75% | 0.5% |
| Jan 2026 | 55.6% | 26.7% | 7.5% | 2.7% | 4.1% | 2.2% | 0.66% | 0.44% |
| Feb 2026 | 46.8% | 30% | 9.4% | 2.8% | 7.7% | 1.9% | 0.83% | 0.56% |
| Mar 2026 | 48.1% | 27.8% | 11.8% | 3.5% | 5.3% | 1.3% | 1.3% | 0.85% |
| Apr 2026 | 52.3% | 22.5% | 12.9% | 3.9% | 4.7% | 1.1% | 1.4% | 1.1% |
| May 2026 | 53.6% | 18.8% | 10.8% | 3.9% | 5.9% | 1.2% | 1.8% | 3.9% |
| Jun 2026 | 63.6% | 16.7% | 7% | 3.8% | 4.7% | 1.1% | 1.7% | 1.4% |
| Jul 2026 | 68.6% | 16.3% | 5% | 3.4% | 3.4% | 1% | 1.5% | 0.82% |
| Aug 2026 | 66% | 19.2% | 4.9% | 3.2% | 3.2% | 1.4% | 1.2% | 0.79% |
| Sep 2026 | 54.2% | 28.5% | 6% | 4% | 3.3% | 2.2% | 1.2% | 0.78% |
How has the Bali Body and Tanologist comparison changed over the last 12 months?
3 findings
- Tanologist was ahead of Bali Body in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bali Body’s share of searches among gradual tan brands worldwide moved from 1.9% to 2.2%, and its estimated monthly branded searches moved from 5.4K to 8.1K.
- Across the 12 months ending September 2026, Tanologist’s share of searches among gradual tan brands worldwide moved from 7.7% to 6%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for gradual tan brands worldwide in September 2026?
2 changes
In September 2026, Tanologist gained share of searches among gradual tan brands worldwide, from 4.9% to 6%.
In September 2026, Bali Body gained share of searches among gradual tan brands worldwide, from 1.4% to 2.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bali Body’s and Tanologist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bali Body
1 branded search term
- bali body gradual tan
Tanologist
1 branded search term
- tanologist
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