Brandwave

How popular isBondi Sands?

In September 2026, people searched for Bondi Sands by name about 105,000 times worldwide, a 5.3% increase from the previous year. These searches made up 4% of all global gradual tan brand searches, placing Bondi Sands fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about gradual tan brands, Bondi Sands appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Bondi Sands is the fourth most searched of 8 competitors and the most recommended in AI answers.

  1. St.TropezShare of searches 54.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. JergensShare of searches 28.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. TanologistShare of searches 6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. Bondi SandsShare of searches 4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. DoveShare of searches 3.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+3 more

Bondi Sands website (opens in a new tab)

Follow Bondi Sands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top gradual tan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bondi Sands appeared in all five answers. Bondi Sands is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bondi Sands1st
  2. Jergens2nd
  3. Tan-Luxe3rd
  4. St.Tropez4th
  5. Tanologist5th
  6. Dove6th
  7. Bali Body7th
  8. Palmer's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jergens5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tanologist3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St.Tropez2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tan-Luxe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dove1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bali Body1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Palmer's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gradual tan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which gradual tan brands compete with Bondi Sands?

Bondi Sands against gradual tan brands worldwide, by month

Share of searches by month for St.Tropez, Jergens, Tanologist, Bondi Sands, Dove, Bali Body. The figures are in the table below the chart.

View monthly share of searches table
MonthSt.TropezJergensTanologistBondi SandsDoveBali BodyTan-LuxePalmer's
Oct 202546.8%33.5%7.7%4.2%4.2%1.9%0.83%1%
Nov 202542.3%38.4%8.5%3.8%3.8%1.7%0.92%0.61%
Dec 202551.3%30.5%8.4%3.1%3.8%1.7%0.75%0.5%
Jan 202655.6%26.7%7.5%2.7%4.1%2.2%0.66%0.44%
Feb 202646.8%30%9.4%2.8%7.7%1.9%0.83%0.56%
Mar 202648.1%27.8%11.8%3.5%5.3%1.3%1.3%0.85%
Apr 202652.3%22.5%12.9%3.9%4.7%1.1%1.4%1.1%
May 202653.6%18.8%10.8%3.9%5.9%1.2%1.8%3.9%
Jun 202663.6%16.7%7%3.8%4.7%1.1%1.7%1.4%
Jul 202668.6%16.3%5%3.4%3.4%1%1.5%0.82%
Aug 202666%19.2%4.9%3.2%3.2%1.4%1.2%0.79%
Sep 202654.2%28.5%6%4%3.3%2.2%1.2%0.78%

  1. 1.St.Tropez

    54.2%

    Held 1st. 201K estimated branded searches, -33.2% vs prior month. Share -11.8 points.

  2. 2.Jergens

    28.5%

    Held 2nd. 106K estimated branded searches, +20.5% vs prior month. Share +9.2 points.

  3. 3.Tanologist

    6%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Bondi Sands

    4%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Dove

    3.3%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

  6. 6.Bali Body

    2.2%

    Held 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.7 points.

  7. 7.Tan-Luxe

    1.2%

    Held 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.

  8. 8.Palmer's

    0.78%

    Held 8th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

Compare popularity between Bondi Sands and its closest rivals

Every comparison with Bondi Sands

32 comparisons

How has branded search demand for Bondi Sands changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bondi Sands worldwide rose from 99.7K to 105K.
  • Across the 12 months ending September 2026, Bondi Sands’ share of searches among gradual tan brands worldwide peaked at 4.2% in October 2025 and was lowest at 2.7% in January 2026.

How did search popularity change for gradual tan brands worldwide in September 2026?

6 changes

  1. In September 2026, Jergens gained share of searches among gradual tan brands worldwide, from 19.2% to 28.5%.

  2. In September 2026, Tanologist gained share of searches among gradual tan brands worldwide, from 4.9% to 6%.

  3. In September 2026, Bondi Sands gained share of searches among gradual tan brands worldwide, from 3.2% to 4%.

  4. In September 2026, Bali Body gained share of searches among gradual tan brands worldwide, from 1.4% to 2.2%.

  5. In September 2026, St.Tropez lost share of searches among gradual tan brands worldwide, from 66% to 54.2%.

  6. Palmer's’ share of searches among gradual tan brands worldwide has lost ground for 3 months in a row, from 1.4% to 0.78% in September 2026.

How are Bondi Sands’ branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Bondi Sands’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bondi sand sunscreen
  • bondi sands
  • bondi sands gradual tan
  • bondi sands spf
  • bondi sands sun care
  • bondi sands sun protection
  • bondi sands sun screen
  • bondi sands sunscreen
  • bondi sands zinc
  • spf bondi sands
  • sunscreen bondi sands

Do you work for Bondi Sands? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bondi Sands compete?

Bondi Sands is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
SPF brands8th of 101.2%Show ranking
Sunscreen brands7th of 132.1%Show ranking
Tinted sunscreen brands7th of 81.8%Show ranking
Tanning lotion brands4th of 57.5%Show ranking
Gradual tan brands4th of 84%Shown above
Fake tanning products2nd of 620%Show ranking
Tan remover brands2nd of 424.1%Show ranking
Self tanner brands1st of 637.5%Show ranking
Creator with pink hair and a pink jacket

Is Bondi Sands your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free