Brandwave

Bondi Sands vs EltaMD:Which is more popular?

In September 2026, Bondi Sands had more branded searches than EltaMD among SPF brands worldwide. Bondi Sands had about 74,000 branded searches, while EltaMD had 60,500. Bondi Sands made up 1.2% of all SPF brand searches we track, and EltaMD accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about SPF brands, EltaMD appeared in four of the five answers and Bondi Sands in none.

Among SPF brands worldwide in September 2026

Who do people search for more?

Bondi Sands, about 22% more searches than EltaMD

Bondi Sands 74K searchesEltaMD 60.5K searches

Who does AI mention more?

EltaMD, mentioned in 4 of 5 answers, Bondi Sands in 0

EltaMD in 4 of 5Bondi Sands in 0 of 5

Who does AI recommend more?

EltaMD, the only one of the two named

EltaMD first in 4Bondi Sands never named

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Top SPF brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, EltaMD was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bondi Sands did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. EltaMD2nd
  3. Supergoop!3rd
  4. CeraVe4th
  5. Neutrogena5th
  6. Beauty of Joseon6th
  7. Blue Lizard7th
  8. Eucerin–
  9. COSRX–
  10. Bondi Sands–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EltaMD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supergoop!3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blue Lizard2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beauty of Joseon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bondi Sands0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SPF brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Bondi Sands or EltaMD more popular in search?

This chart shows how often people search Google for Bondi Sands and EltaMD by name. Each line represents a brand's share of searches for all ten SPF brands we track, month by month, from English-language searches worldwide.

Bondi Sands and EltaMD among SPF brands worldwide, by month

Share of searches by month for Bondi Sands, EltaMD. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCeraVeNeutrogenaBeauty of JoseonEucerinCOSRXSupergoop!Bondi SandsEltaMDBlue Lizard
Oct 202528.7%28.7%14.8%8.6%10.6%4.7%1.7%1.2%0.95%0.16%
Nov 202530.6%25%12.9%11.2%11.2%5%1.9%1.2%0.83%0.11%
Dec 202531.7%25.9%14.3%9.5%9.5%5.2%1.8%1.3%0.7%0.14%
Jan 202631%25.3%14%11.4%9.3%5.1%1.9%1%0.84%0.2%
Feb 202632.2%26.3%13.8%9.7%9.7%4.3%1.9%1.1%0.87%0.21%
Mar 202633.7%22.5%13.3%10.1%10.1%4.5%2.7%1.4%1.1%0.5%
Apr 202633.4%22.3%13.2%10%10%4.5%3.3%1.6%1.1%0.6%
May 202633%22%13%9.9%9.9%4.4%3.9%1.6%1.1%1.1%
Jun 202630.2%24.6%12.3%11.1%9.1%4.1%3.8%1.8%1.2%1.8%
Jul 202631.6%25.8%12.5%9.5%9.5%4.2%3.3%1.3%1%1.3%
Aug 202631.3%25.6%15.2%9.4%9.4%4.2%2.3%1%0.85%0.69%
Sep 202629.9%24.5%14.1%11%11%4.9%2%1.2%0.99%0.44%

How has the Bondi Sands and EltaMD comparison changed over the last 12 months?

3 findings
  • Bondi Sands was ahead of EltaMD in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bondi Sands’ share of searches among SPF brands worldwide held steady at 1.2%, and its estimated monthly branded searches held steady at 74K.
  • Across the 12 months ending September 2026, EltaMD’s share of searches among SPF brands worldwide moved from 0.95% to 0.99%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for SPF brands worldwide in September 2026?

0 changes

Neither Bondi Sands nor EltaMD moved beyond provider rounding among SPF brands in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bondi Sands’ and EltaMD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bondi Sands

1 branded search term

  • bondi sands

EltaMD

2 branded search terms

  • elta md
  • eltamd

How the Brand Demand Index is measured

Other head-to-heads among SPF brands

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