Fake tanning products:Which are searched most?
In August 2026, St.Tropez was the most searched among fake tanning products worldwide, with an estimated 301K branded searches and 59.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
St.Tropez59.5%
Bondi Sands21.2%
Coco & Eve7.2%b.tan5.4%
Tanologist4.4%- Isle of Paradise2.4%
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Share of SearchLeaderboard
Compare the fake tanning products people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for St.Tropez, Bondi Sands, Coco & Eve, b.tan, Tanologist, Isle of Paradise. The figures are in the table below the chart.
View monthly share of search table
| Month | St.Tropez | Bondi Sands | Coco & Eve | b.tan | Tanologist | Isle of Paradise |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.7% | 27.6% | 15.1% | 9.2% | 6.2% | 4.1% |
| Nov 2025 | 30.4% | 32% | 18.3% | 9.1% | 6.1% | 4.1% |
| Dec 2025 | 40.4% | 28% | 13.3% | 8.1% | 6.6% | 3.6% |
| Jan 2026 | 46.3% | 23.9% | 12.5% | 7.6% | 6.2% | 3.4% |
| Feb 2026 | 37.1% | 27.3% | 15% | 9.1% | 7.5% | 4.1% |
| Mar 2026 | 34.4% | 29.5% | 13.6% | 10.3% | 8.4% | 3.8% |
| Apr 2026 | 35.9% | 31.5% | 11.7% | 8.8% | 8.8% | 3.2% |
| May 2026 | 40% | 30.4% | 10.6% | 8% | 8% | 2.9% |
| Jun 2026 | 47.2% | 28.2% | 10.3% | 6.3% | 5.2% | 2.8% |
| Jul 2026 | 59.5% | 21.6% | 7.2% | 5.4% | 4.4% | 2% |
| Aug 2026 | 59.5% | 21.2% | 7.2% | 5.4% | 4.4% | 2.4% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.5% | 301K | -18.2% | 0 points | |
| 2, held 2nd | 21.2% | 107K | -19.7% | -0.4 points | |
| 3, held 3rd | 7.2% | 36.4K | -18.4% | 0 points | |
| 4, held 4th | 5.4% | 27.1K | -18.1% | 0 points | |
| 5, held 5th | 4.4% | 22.2K | -18.1% | 0 points | |
| 6, held 6th | 2.4% | 12.1K | 0% | +0.4 points |
59.5%
Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share 0 points.
21.2%
Held 2nd. 107K estimated branded searches, -19.7% vs prior month. Share -0.4 points.
7.2%
Held 3rd. 36.4K estimated branded searches, -18.4% vs prior month. Share 0 points.
4.
5.4%
Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.
4.4%
Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share 0 points.
2.4%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
Compare search popularity between leading brands
- St.Tropez vs Bondi Sands: compare search popularity
- St.Tropez vs Coco & Eve: compare search popularity
- St.Tropez vs Tanologist: compare search popularity
- Bondi Sands vs Coco & Eve: compare search popularity
- Bondi Sands vs Tanologist: compare search popularity
- Coco & Eve vs Tanologist: compare search popularity
- b.tan vs Tanologist: compare search popularity
- Compare any of these brands
Which brand is most popular in search among fake tanning products worldwide?
6 brands
In August 2026, St.Tropez was the most searched among fake tanning products worldwide, with an estimated 301K branded searches and 59.5% estimated Share of Search within this set. Bondi Sands is in 2nd place, 38.3 percentage points behind at 21.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| St.Tropez | 37.7% → 59.5% | 59.5%Jul 2026 | 30.4%Nov 2025 | 1st |
| Bondi Sands | 27.6% → 21.2% | 32%Nov 2025 | 21.2%Aug 2026 | 2nd |
| Coco & Eve | 15.1% → 7.2% | 18.3%Nov 2025 | 7.2%Aug 2026 | 3rd |
| b.tan | 9.2% → 5.4% | 10.3%Mar 2026 | 5.4%Jul 2026 | 4th |
| Tanologist | 6.2% → 4.4% | 8.8%Apr 2026 | 4.4%Jul 2026 | 5th |
| Isle of Paradise | 4.1% → 2.4% | 4.1%Oct 2025 | 2%Jul 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, St.Tropez’s estimated Share of Search among fake tanning products worldwide increased from 37.7% to 59.5%.
- Across the 11 months ending August 2026, Bondi Sands’ estimated Share of Search among fake tanning products worldwide decreased from 27.6% to 21.2%.
- Across the 11 months ending August 2026, Coco & Eve’s estimated Share of Search among fake tanning products worldwide decreased from 15.1% to 7.2%.
- Across the 11 months ending August 2026, b.tan’s estimated Share of Search among fake tanning products worldwide decreased from 9.2% to 5.4%.
- Across the 11 months ending August 2026, Tanologist’s estimated Share of Search among fake tanning products worldwide decreased from 6.2% to 4.4%.
- Across the 11 months ending August 2026, Isle of Paradise’s estimated Share of Search among fake tanning products worldwide decreased from 4.1% to 2.4%.
- Across the 11 months ending August 2026, St.Tropez’s estimated Share of Search among fake tanning products worldwide peaked at 59.5% in July 2026 and was lowest at 30.4% in November 2025.
- Across the 11 months ending August 2026, Bondi Sands’ estimated Share of Search among fake tanning products worldwide peaked at 32% in November 2025 and was lowest at 21.2% in August 2026.
- Across the 11 months ending August 2026, Coco & Eve’s estimated Share of Search among fake tanning products worldwide peaked at 18.3% in November 2025 and was lowest at 7.2% in August 2026.
- Across the 11 months ending August 2026, b.tan’s estimated Share of Search among fake tanning products worldwide peaked at 10.3% in March 2026 and was lowest at 5.4% in July 2026.
- Across the 11 months ending August 2026, Tanologist’s estimated Share of Search among fake tanning products worldwide peaked at 8.8% in April 2026 and was lowest at 4.4% in July 2026.
- Across the 11 months ending August 2026, Isle of Paradise’s estimated Share of Search among fake tanning products worldwide peaked at 4.1% in October 2025 and was lowest at 2% in July 2026.
How did search popularity change for fake tanning products worldwide in August 2026?
5 changes
Bondi Sands’ estimated Share of Search among fake tanning products worldwide has lost ground for 3 months in a row, from 30.4% to 21.2% in August 2026.
Coco & Eve’s estimated Share of Search among fake tanning products worldwide has lost ground for 3 months in a row, from 10.6% to 7.2% in August 2026.
Estimated monthly branded searches for St.Tropez worldwide rose 122.9% over 11 measured months, from 135K to 301K in August 2026.
Estimated monthly branded searches for Isle of Paradise worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
Estimated monthly branded searches for b.tan worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
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