How popular isSt.Tropez in search?
In August 2026, there were an estimated 301K branded searches for St.Tropez worldwide which is up 122.9% over the last 11 months. St.Tropez holds 59.5% estimated Share of Search among fake tanning products worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
St.Tropez59.5%
Bondi Sands21.2%
Coco & Eve7.2%b.tan5.4%
Tanologist4.4%- Isle of Paradise2.4%
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Which fake tanning products compete with St.Tropez?
Share of Search by month for St.Tropez, Bondi Sands, Coco & Eve, b.tan, Tanologist, Isle of Paradise. The figures are in the table below the chart.
View monthly share of search table
| Month | St.Tropez | Bondi Sands | Coco & Eve | b.tan | Tanologist | Isle of Paradise |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.7% | 27.6% | 15.1% | 9.2% | 6.2% | 4.1% |
| Nov 2025 | 30.4% | 32% | 18.3% | 9.1% | 6.1% | 4.1% |
| Dec 2025 | 40.4% | 28% | 13.3% | 8.1% | 6.6% | 3.6% |
| Jan 2026 | 46.3% | 23.9% | 12.5% | 7.6% | 6.2% | 3.4% |
| Feb 2026 | 37.1% | 27.3% | 15% | 9.1% | 7.5% | 4.1% |
| Mar 2026 | 34.4% | 29.5% | 13.6% | 10.3% | 8.4% | 3.8% |
| Apr 2026 | 35.9% | 31.5% | 11.7% | 8.8% | 8.8% | 3.2% |
| May 2026 | 40% | 30.4% | 10.6% | 8% | 8% | 2.9% |
| Jun 2026 | 47.2% | 28.2% | 10.3% | 6.3% | 5.2% | 2.8% |
| Jul 2026 | 59.5% | 21.6% | 7.2% | 5.4% | 4.4% | 2% |
| Aug 2026 | 59.5% | 21.2% | 7.2% | 5.4% | 4.4% | 2.4% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.5% | 301K | -18.2% | 0 points | |
| 2, held 2nd | 21.2% | 107K | -19.7% | -0.4 points | |
| 3, held 3rd | 7.2% | 36.4K | -18.4% | 0 points | |
| 4, held 4th | 5.4% | 27.1K | -18.1% | 0 points | |
| 5, held 5th | 4.4% | 22.2K | -18.1% | 0 points | |
| 6, held 6th | 2.4% | 12.1K | 0% | +0.4 points |
59.5%
Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share 0 points.
21.2%
Held 2nd. 107K estimated branded searches, -19.7% vs prior month. Share -0.4 points.
7.2%
Held 3rd. 36.4K estimated branded searches, -18.4% vs prior month. Share 0 points.
4.
5.4%
Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.
4.4%
Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share 0 points.
2.4%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
Compare search popularity between St.Tropez and its closest rivals
How has branded search demand for St.Tropez changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for St.Tropez worldwide rose from 135K to 301K.
- Across the 11 months ending August 2026, St.Tropez’s estimated Share of Search among fake tanning products worldwide increased from 37.7% to 59.5%.
- Across the 11 months ending August 2026, St.Tropez’s estimated Share of Search among fake tanning products worldwide peaked at 59.5% in July 2026 and was lowest at 30.4% in November 2025.
How did search popularity change for fake tanning products worldwide in August 2026?
5 changes
Bondi Sands’ estimated Share of Search among fake tanning products worldwide has lost ground for 3 months in a row, from 30.4% to 21.2% in August 2026.
Coco & Eve’s estimated Share of Search among fake tanning products worldwide has lost ground for 3 months in a row, from 10.6% to 7.2% in August 2026.
Estimated monthly branded searches for St.Tropez worldwide rose 122.9% over 11 measured months, from 135K to 301K in August 2026.
Estimated monthly branded searches for Isle of Paradise worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
Estimated monthly branded searches for b.tan worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
How is St.Tropez measured?
Brandwave collects information about searches that people make online using St.Tropez’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- st tropez
- st tropez nz
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