b.tan vs St.Tropez:Which is searched more?
In August 2026, St.Tropez had more branded searches than b.tan among fake tanning products worldwide. St.Tropez was estimated to have 301K branded searches compared to b.tan’s 27.1K, and held a 59.5% Share of Search versus b.tan’s 5.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, b.tan or St.Tropez?
Compare the fake tanning products people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for St.Tropez, b.tan. The figures are in the table below the chart.
View monthly share of search table
| Month | St.Tropez | b.tan |
|---|---|---|
| Oct 2025 | 37.7% | 9.2% |
| Nov 2025 | 30.4% | 9.1% |
| Dec 2025 | 40.4% | 8.1% |
| Jan 2026 | 46.3% | 7.6% |
| Feb 2026 | 37.1% | 9.1% |
| Mar 2026 | 34.4% | 10.3% |
| Apr 2026 | 35.9% | 8.8% |
| May 2026 | 40% | 8% |
| Jun 2026 | 47.2% | 6.3% |
| Jul 2026 | 59.5% | 5.4% |
| Aug 2026 | 59.5% | 5.4% |
| Sep 2026 | — | — |
How has the b.tan and St.Tropez comparison changed over the last 12 months?
3 findings
- St.Tropez was ahead of b.tan in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, b.tan’s estimated Share of Search among fake tanning products worldwide moved from 9.2% to 5.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, St.Tropez’s estimated Share of Search among fake tanning products worldwide moved from 37.7% to 59.5%, and its estimated monthly branded searches moved from 135K to 301K.
How did search popularity change for fake tanning products worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using b.tan’s and St.Tropez’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.