St.Tropez vs Tanologist:Which is more popular by branded search?
In August 2026, Tanologist had more branded searches than St.Tropez among fake tanning products worldwide. Tanologist was estimated to have 22.2K branded searches compared to St.Tropez’s 20, and held a 17.4% Share of Search versus St.Tropez’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, St.Tropez or Tanologist?
Compare the fake tanning products people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tanologist, St.Tropez. The figures are in the table below the chart.
View monthly share of search table
| Month | Bondi Sands | Coco & Eve | b.tan | Tanologist | Isle of Paradise | St.Tropez |
|---|---|---|---|---|---|---|
| Oct 2025 | 17.3% | 34.2% | 22.9% | 15.3% | 10.2% | 0.02% |
| Nov 2025 | 16.4% | 38.7% | 21.2% | 14.2% | 9.5% | 0.03% |
| Dec 2025 | 16.2% | 33.3% | 22.3% | 18.2% | 10% | 0.03% |
| Jan 2026 | 19.4% | 32.1% | 21.4% | 17.6% | 9.6% | 0.01% |
| Feb 2026 | 16.8% | 33.1% | 22.1% | 18.1% | 9.9% | 0.01% |
| Mar 2026 | 15.8% | 30.2% | 24.7% | 20.2% | 9% | 0.01% |
| Apr 2026 | 18.9% | 27.6% | 22.6% | 22.6% | 8.3% | <0.01% |
| May 2026 | 22.7% | 26.3% | 21.5% | 21.5% | 7.9% | <0.01% |
| Jun 2026 | 22.7% | 30.7% | 20.6% | 16.8% | 9.2% | <0.01% |
| Jul 2026 | 27.6% | 26% | 21.2% | 17.4% | 7.8% | <0.01% |
| Aug 2026 | 25.9% | 25.9% | 21.2% | 17.4% | 9.5% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the St.Tropez and Tanologist comparison changed over the last 12 months?
3 findings
- Tanologist was ahead of St.Tropez in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, St.Tropez’s estimated Share of Search among fake tanning products worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 11 months ending August 2026, Tanologist’s estimated Share of Search among fake tanning products worldwide moved from 15.3% to 17.4%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for fake tanning products worldwide in August 2026?
1 change
Estimated monthly branded searches for St.Tropez worldwide fell 33.3% over 11 measured months, from 30 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using St.Tropez’s and Tanologist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
St.Tropez
1 branded search term
- st tropez nz
Tanologist
1 branded search term
- tanologist
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.