Self tanner brands:Which are searched most?
In September 2026, Jergens was the most searched among self tanner brands worldwide, with an estimated 106K branded searches and 38.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Jergens38.4%
Bondi Sands32.8%
Coco & Eve13.1%b.tan9.9%
- Isle of Paradise3.7%
COOLA2.1%
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Share of SearchLeaderboard
Compare the self tanner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jergens, Bondi Sands, Coco & Eve, b.tan, Isle of Paradise, COOLA. The figures are in the table below the chart.
View monthly share of search table
| Month | Jergens | Bondi Sands | Coco & Eve | b.tan | Isle of Paradise | COOLA |
|---|---|---|---|---|---|---|
| Oct 2025 | 33% | 30% | 18.5% | 11.3% | 5.2% | 2% |
| Nov 2025 | 30.8% | 32.1% | 20.4% | 10.2% | 4.7% | 1.8% |
| Dec 2025 | 31.6% | 33.4% | 17.5% | 10.7% | 5% | 1.8% |
| Jan 2026 | 32.6% | 30.4% | 18.3% | 11.2% | 5.2% | 2.4% |
| Feb 2026 | 30.5% | 30.1% | 19.2% | 11.7% | 5.4% | 3% |
| Mar 2026 | 25.7% | 34.1% | 17.6% | 13.3% | 5% | 4.2% |
| Apr 2026 | 22% | 39.6% | 17% | 12.6% | 4.8% | 4% |
| May 2026 | 21.6% | 40.1% | 16.4% | 12.4% | 4.7% | 4.9% |
| Jun 2026 | 20.6% | 40.7% | 17.1% | 10.6% | 4.8% | 6.2% |
| Jul 2026 | 28.5% | 36% | 14.5% | 10.8% | 4.1% | 6.3% |
| Aug 2026 | 33.1% | 34.2% | 13.7% | 10.2% | 4.7% | 4% |
| Sep 2026 | 38.4% | 32.8% | 13.1% | 9.9% | 3.7% | 2.1% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 38.4% | 106K | +20.5% | +5.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 32.8% | 90.2K | -0.41% | -1.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 13.1% | 35.9K | -1.4% | -0.7 points | |
| 4, held 4th | 9.9% | 27.1K | 0% | -0.4 points | |
| 5, held 5th | 3.7% | 10.2K | -18.2% | -1 points | |
| 6, held 6th | 2.1% | 5.8K | -45.5% | -1.9 points |
1.
Jergens38.4%
Moved from 2nd to 1st. 106K estimated branded searches, +20.5% vs prior month. Share +5.3 points.
32.8%
Moved from 1st to 2nd. 90.2K estimated branded searches, -0.41% vs prior month. Share -1.4 points.
13.1%
Held 3rd. 35.9K estimated branded searches, -1.4% vs prior month. Share -0.7 points.
4.
9.9%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
3.7%
Held 5th. 10.2K estimated branded searches, -18.2% vs prior month. Share -1 points.
6.
COOLA2.1%
Held 6th. 5.8K estimated branded searches, -45.5% vs prior month. Share -1.9 points.
Compare search popularity between leading brands
- Jergens vs Bondi Sands: compare search popularity
- Jergens vs Coco & Eve: compare search popularity
- Jergens vs Isle of Paradise: compare search popularity
- Bondi Sands vs Coco & Eve: compare search popularity
- Bondi Sands vs Isle of Paradise: compare search popularity
- Coco & Eve vs Isle of Paradise: compare search popularity
- Compare any of these brands
Which brand is most popular in search among self tanner brands worldwide?
6 brands
In September 2026, Jergens was the most searched among self tanner brands worldwide, with an estimated 106K branded searches and 38.4% estimated Share of Search within this set. Bondi Sands is in 2nd place, 5.6 percentage points behind at 32.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Jergens | 33% → 38.4% | 38.4%Sep 2026 | 20.6%Jun 2026 | 1st |
| Bondi Sands | 30% → 32.8% | 40.7%Jun 2026 | 30%Oct 2025 | 2nd |
| Coco & Eve | 18.5% → 13.1% | 20.4%Nov 2025 | 13.1%Sep 2026 | 3rd |
| b.tan | 11.3% → 9.9% | 13.3%Mar 2026 | 9.9%Sep 2026 | 4th |
| Isle of Paradise | 5.2% → 3.7% | 5.4%Feb 2026 | 3.7%Sep 2026 | 5th |
| COOLA | 2% → 2.1% | 6.3%Jul 2026 | 1.8%Nov 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Jergens’ estimated Share of Search among self tanner brands worldwide increased from 33% to 38.4%.
- Across the 12 months ending September 2026, Bondi Sands’ estimated Share of Search among self tanner brands worldwide increased from 30% to 32.8%.
- Across the 12 months ending September 2026, Coco & Eve’s estimated Share of Search among self tanner brands worldwide decreased from 18.5% to 13.1%.
- Across the 12 months ending September 2026, b.tan’s estimated Share of Search among self tanner brands worldwide decreased from 11.3% to 9.9%.
- Across the 12 months ending September 2026, Isle of Paradise’s estimated Share of Search among self tanner brands worldwide decreased from 5.2% to 3.7%.
- Across the 12 months ending September 2026, Jergens’ estimated Share of Search among self tanner brands worldwide peaked at 38.4% in September 2026 and was lowest at 20.6% in June 2026.
- Across the 12 months ending September 2026, Bondi Sands’ estimated Share of Search among self tanner brands worldwide peaked at 40.7% in June 2026 and was lowest at 30% in October 2025.
- Across the 12 months ending September 2026, Coco & Eve’s estimated Share of Search among self tanner brands worldwide peaked at 20.4% in November 2025 and was lowest at 13.1% in September 2026.
- Across the 12 months ending September 2026, b.tan’s estimated Share of Search among self tanner brands worldwide peaked at 13.3% in March 2026 and was lowest at 9.9% in September 2026.
- Across the 12 months ending September 2026, Isle of Paradise’s estimated Share of Search among self tanner brands worldwide peaked at 5.4% in February 2026 and was lowest at 3.7% in September 2026.
- Across the 12 months ending September 2026, COOLA’s estimated Share of Search among self tanner brands worldwide peaked at 6.3% in July 2026 and was lowest at 1.8% in November 2025.
- Across the 12 months ending September 2026, COOLA held steady: its estimated Share of Search among self tanner brands worldwide moved less than 0.5 percentage points.
How did search popularity change for self tanner brands worldwide in September 2026?
6 changes
In September 2026, Jergens overtook Bondi Sands to become the leader among self tanner brands worldwide, with 38.4% estimated Share of Search.
In September 2026, COOLA lost estimated Share of Search among self tanner brands worldwide, from 4% to 2.1%.
In September 2026, Bondi Sands lost estimated Share of Search among self tanner brands worldwide, from 34.2% to 32.8%.
In September 2026, Isle of Paradise lost estimated Share of Search among self tanner brands worldwide, from 4.7% to 3.7%.
In September 2026, Coco & Eve lost estimated Share of Search among self tanner brands worldwide, from 13.7% to 13.1%.
Estimated monthly branded searches for b.tan worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
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