Brandwave

Coco & Eve vs Tanologist:Which is more popular by branded search?

In August 2026, Coco & Eve had more branded searches than Tanologist among fake tanning products worldwide. Coco & Eve was estimated to have 33.1K branded searches compared to Tanologist’s 22.2K, and held a 25.9% Share of Search versus Tanologist’s 17.4%. These are worldwide searches for English-language branded terms.

Share of Search among fake tanning products worldwide in August 2026Which is more popular in search, Coco & Eve or Tanologist?
Coco & Eve25.9%33.1K searches
vs
Tanologist17.4%22.2K searches

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Which is more popular in search, Coco & Eve or Tanologist?

Compare the fake tanning products people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Coco & Eve and Tanologist among fake tanning products worldwide, by month

Share of Search by month for Coco & Eve, Tanologist. The figures are in the table below the chart.

View monthly share of search table
MonthBondi SandsCoco & Eveb.tanTanologistIsle of ParadiseSt.Tropez
Oct 202517.3%34.2%22.9%15.3%10.2%0.02%
Nov 202516.4%38.7%21.2%14.2%9.5%0.03%
Dec 202516.2%33.3%22.3%18.2%10%0.03%
Jan 202619.4%32.1%21.4%17.6%9.6%0.01%
Feb 202616.8%33.1%22.1%18.1%9.9%0.01%
Mar 202615.8%30.2%24.7%20.2%9%0.01%
Apr 202618.9%27.6%22.6%22.6%8.3%<0.01%
May 202622.7%26.3%21.5%21.5%7.9%<0.01%
Jun 202622.7%30.7%20.6%16.8%9.2%<0.01%
Jul 202627.6%26%21.2%17.4%7.8%<0.01%
Aug 202625.9%25.9%21.2%17.4%9.5%0.02%
Sep 2026——————

How has the Coco & Eve and Tanologist comparison changed over the last 12 months?

  • Coco & Eve was ahead of Tanologist in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Coco & Eve’s estimated Share of Search among fake tanning products worldwide moved from 34.2% to 25.9%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
  • Across the 11 months ending August 2026, Tanologist’s estimated Share of Search among fake tanning products worldwide moved from 15.3% to 17.4%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for fake tanning products worldwide in August 2026?

  1. Estimated monthly branded searches for Coco & Eve worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Coco & Eve’s and Tanologist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coco & Eve

1 branded search term

  • coco and eve

Tanologist

1 branded search term

  • tanologist

How the Brand Demand Index is measured

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