How popular isIsle of Paradise in search?
In September 2026, there were an estimated 10.2K branded searches for Isle of Paradise worldwide which is down 33.1% over the last 12 months. Isle of Paradise holds 3.7% estimated Share of Search among self Tanner brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Jergens38.4%
Bondi Sands32.8%
Coco & Eve13.1%b.tan9.9%
- Isle of Paradise3.7%
COOLA2.1%
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Which self Tanner brands compete with Isle of Paradise?
Share of Search by month for Jergens, Bondi Sands, Coco & Eve, b.tan, Isle of Paradise, COOLA. The figures are in the table below the chart.
View monthly share of search table
| Month | Jergens | Bondi Sands | Coco & Eve | b.tan | Isle of Paradise | COOLA |
|---|---|---|---|---|---|---|
| Oct 2025 | 33% | 30% | 18.5% | 11.3% | 5.2% | 2% |
| Nov 2025 | 30.8% | 32.1% | 20.4% | 10.2% | 4.7% | 1.8% |
| Dec 2025 | 31.6% | 33.4% | 17.5% | 10.7% | 5% | 1.8% |
| Jan 2026 | 32.6% | 30.4% | 18.3% | 11.2% | 5.2% | 2.4% |
| Feb 2026 | 30.5% | 30.1% | 19.2% | 11.7% | 5.4% | 3% |
| Mar 2026 | 25.7% | 34.1% | 17.6% | 13.3% | 5% | 4.2% |
| Apr 2026 | 22% | 39.6% | 17% | 12.6% | 4.8% | 4% |
| May 2026 | 21.6% | 40.1% | 16.4% | 12.4% | 4.7% | 4.9% |
| Jun 2026 | 20.6% | 40.7% | 17.1% | 10.6% | 4.8% | 6.2% |
| Jul 2026 | 28.5% | 36% | 14.5% | 10.8% | 4.1% | 6.3% |
| Aug 2026 | 33.1% | 34.2% | 13.7% | 10.2% | 4.7% | 4% |
| Sep 2026 | 38.4% | 32.8% | 13.1% | 9.9% | 3.7% | 2.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 38.4% | 106K | +20.5% | +5.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 32.8% | 90.2K | -0.41% | -1.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 13.1% | 35.9K | -1.4% | -0.7 points | |
| 4, held 4th | 9.9% | 27.1K | 0% | -0.4 points | |
| 5, held 5th | 3.7% | 10.2K | -18.2% | -1 points | |
| 6, held 6th | 2.1% | 5.8K | -45.5% | -1.9 points |
1.
Jergens38.4%
Moved from 2nd to 1st. 106K estimated branded searches, +20.5% vs prior month. Share +5.3 points.
32.8%
Moved from 1st to 2nd. 90.2K estimated branded searches, -0.41% vs prior month. Share -1.4 points.
13.1%
Held 3rd. 35.9K estimated branded searches, -1.4% vs prior month. Share -0.7 points.
4.
b.tan
9.9%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
3.7%
Held 5th. 10.2K estimated branded searches, -18.2% vs prior month. Share -1 points.
6.
COOLA2.1%
Held 6th. 5.8K estimated branded searches, -45.5% vs prior month. Share -1.9 points.
Compare search popularity between Isle of Paradise and its closest rivals
Isle of Paradise vs Jergens: compare search popularity
Isle of Paradise vs Bondi Sands: compare search popularity
Isle of Paradise vs Coco & Eve: compare search popularityIsle of Paradise vs b.tan: compare search popularity
Isle of Paradise vs COOLA: compare search popularity- Compare Isle of Paradise with any brand
Every comparison with Isle of Paradise
11 comparisons
- Bluefin vs Isle of Paradise
- BOTE vs Isle of Paradise
- b.tan vs Isle of Paradise
- Bondi Sands vs Isle of Paradise
- Coco & Eve vs Isle of Paradise
- Isle of Paradise vs Jergens
- Isle of Paradise vs St.Tropez
- Isle of Paradise vs Tanologist
- Isle of Paradise vs Red Paddle Co
- COOLA vs Isle of Paradise
- iRocker vs Isle of Paradise
How has branded search demand for Isle of Paradise changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Isle of Paradise worldwide fell from 15.3K to 10.2K.
- Across the 12 months ending September 2026, Isle of Paradise’s estimated Share of Search among self Tanner brands worldwide decreased from 5.2% to 3.7%.
- Across the 12 months ending September 2026, Isle of Paradise’s estimated Share of Search among self Tanner brands worldwide peaked at 5.4% in February 2026 and was lowest at 3.7% in September 2026.
How did search popularity change for self Tanner brands worldwide in September 2026?
6 changes

In September 2026, Jergens overtook Bondi Sands to become the leader among self Tanner brands worldwide, with 38.4% estimated Share of Search.

In September 2026, COOLA lost estimated Share of Search among self Tanner brands worldwide, from 4% to 2.1%.

In September 2026, Bondi Sands lost estimated Share of Search among self Tanner brands worldwide, from 34.2% to 32.8%.
In September 2026, Isle of Paradise lost estimated Share of Search among self Tanner brands worldwide, from 4.7% to 3.7%.

In September 2026, Coco & Eve lost estimated Share of Search among self Tanner brands worldwide, from 13.7% to 13.1%.
Estimated monthly branded searches for b.tan worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Where does Isle of Paradise compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fake tanning products | 6th of 6 | 2.6% | Show ranking |
| Tan Remover brands | 4th of 4 | 3.2% | Show ranking |
| Paddleboard brands | 3rd of 5 | 3.7% | Show ranking |
| Self Tanner brands | 5th of 6 | 3.7% | Shown above |
How is Isle of Paradise measured?
Brandwave collects information about searches that people make online using Isle of Paradise’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- isle of paradise
- isle paradise
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Is Isle of Paradise your brand?
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