Isle of Paradise vs St.Tropez:Which is searched more?
In August 2026, St.Tropez had more branded searches than Isle of Paradise among fake tanning products worldwide. St.Tropez was estimated to have 301K branded searches compared to Isle of Paradise’s 12.1K, and held a 59.5% Share of Search versus Isle of Paradise’s 2.4%. These are worldwide searches for English-language branded terms.
Follow Isle of Paradise vs St.Tropez and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Isle of Paradise or St.Tropez?
Compare the fake tanning products people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for St.Tropez, Isle of Paradise. The figures are in the table below the chart.
View monthly share of search table
| Month | St.Tropez | Isle of Paradise |
|---|---|---|
| Oct 2025 | 37.7% | 4.1% |
| Nov 2025 | 30.4% | 4.1% |
| Dec 2025 | 40.4% | 3.6% |
| Jan 2026 | 46.3% | 3.4% |
| Feb 2026 | 37.1% | 4.1% |
| Mar 2026 | 34.4% | 3.8% |
| Apr 2026 | 35.9% | 3.2% |
| May 2026 | 40% | 2.9% |
| Jun 2026 | 47.2% | 2.8% |
| Jul 2026 | 59.5% | 2% |
| Aug 2026 | 59.5% | 2.4% |
| Sep 2026 | — | — |
How has the Isle of Paradise and St.Tropez comparison changed over the last 12 months?
3 findings
- St.Tropez was ahead of Isle of Paradise in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Isle of Paradise’s estimated Share of Search among fake tanning products worldwide moved from 4.1% to 2.4%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 11 months ending August 2026, St.Tropez’s estimated Share of Search among fake tanning products worldwide moved from 37.7% to 59.5%, and its estimated monthly branded searches moved from 135K to 301K.
How did search popularity change for fake tanning products worldwide in August 2026?
2 changes

Estimated monthly branded searches for St.Tropez worldwide rose 122.9% over 11 measured months, from 135K to 301K in August 2026.
Estimated monthly branded searches for Isle of Paradise worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Isle of Paradise’s and St.Tropez’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Isle of Paradise
1 branded search term
- isle of paradise
St.Tropez
2 branded search terms
- st tropez
- st tropez nz

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.