Brandwave

Isle of Paradise vs St.Tropez:Which is searched more?

In August 2026, St.Tropez had more branded searches than Isle of Paradise among fake tanning products worldwide. St.Tropez was estimated to have 301K branded searches compared to Isle of Paradise’s 12.1K, and held a 59.5% Share of Search versus Isle of Paradise’s 2.4%. These are worldwide searches for English-language branded terms.

Share of Search among fake tanning products worldwide in August 2026Which is more popular in search, Isle of Paradise or St.Tropez?
Isle of Paradise2.4%12.1K searches
vs
St.Tropez59.5%301K searches

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Which is more popular in search, Isle of Paradise or St.Tropez?

Compare the fake tanning products people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Isle of Paradise and St.Tropez among fake tanning products worldwide, by month

Share of Search by month for St.Tropez, Isle of Paradise. The figures are in the table below the chart.

View monthly share of search table
MonthSt.TropezIsle of Paradise
Oct 202537.7%4.1%
Nov 202530.4%4.1%
Dec 202540.4%3.6%
Jan 202646.3%3.4%
Feb 202637.1%4.1%
Mar 202634.4%3.8%
Apr 202635.9%3.2%
May 202640%2.9%
Jun 202647.2%2.8%
Jul 202659.5%2%
Aug 202659.5%2.4%
Sep 2026——

How has the Isle of Paradise and St.Tropez comparison changed over the last 12 months?

How did search popularity change for fake tanning products worldwide in August 2026?

  1. Estimated monthly branded searches for St.Tropez worldwide rose 122.9% over 11 measured months, from 135K to 301K in August 2026.

  2. Estimated monthly branded searches for Isle of Paradise worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Isle of Paradise’s and St.Tropez’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Isle of Paradise

1 branded search term

  • isle of paradise

St.Tropez

2 branded search terms

  • st tropez
  • st tropez nz

How the Brand Demand Index is measured

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