Brandwave

How popular isb.tan in search?

In September 2026, there were an estimated 27.1K branded searches for b.tan worldwide which is down 18.1% over the last 12 months. b.tan holds 9.9% estimated Share of Search among self tanner brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Jergens38.4%
  2. Bondi Sands32.8%
  3. Coco & Eve13.1%
  4. b.tan9.9%
  5. Isle of Paradise3.7%
  6. COOLA2.1%
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Which self tanner brands compete with b.tan?

b.tan against self tanner brands worldwide, by month

Share of Search by month for Jergens, Bondi Sands, Coco & Eve, b.tan, Isle of Paradise, COOLA. The figures are in the table below the chart.

View monthly share of search table
MonthJergensBondi SandsCoco & Eveb.tanIsle of ParadiseCOOLA
Oct 202533%30%18.5%11.3%5.2%2%
Nov 202530.8%32.1%20.4%10.2%4.7%1.8%
Dec 202531.6%33.4%17.5%10.7%5%1.8%
Jan 202632.6%30.4%18.3%11.2%5.2%2.4%
Feb 202630.5%30.1%19.2%11.7%5.4%3%
Mar 202625.7%34.1%17.6%13.3%5%4.2%
Apr 202622%39.6%17%12.6%4.8%4%
May 202621.6%40.1%16.4%12.4%4.7%4.9%
Jun 202620.6%40.7%17.1%10.6%4.8%6.2%
Jul 202628.5%36%14.5%10.8%4.1%6.3%
Aug 202633.1%34.2%13.7%10.2%4.7%4%
Sep 202638.4%32.8%13.1%9.9%3.7%2.1%

  1. 1.Jergens

    38.4%

    Moved from 2nd to 1st. 106K estimated branded searches, +20.5% vs prior month. Share +5.3 points.

  2. 2.Bondi Sands

    32.8%

    Moved from 1st to 2nd. 90.2K estimated branded searches, -0.41% vs prior month. Share -1.4 points.

  3. 3.Coco & Eve

    13.1%

    Held 3rd. 35.9K estimated branded searches, -1.4% vs prior month. Share -0.7 points.

  4. 4.b.tan

    9.9%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Isle of Paradise

    3.7%

    Held 5th. 10.2K estimated branded searches, -18.2% vs prior month. Share -1 points.

  6. 6.COOLA

    2.1%

    Held 6th. 5.8K estimated branded searches, -45.5% vs prior month. Share -1.9 points.

Compare search popularity between b.tan and its closest rivals

Every comparison with b.tan

How has branded search demand for b.tan changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for b.tan worldwide fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, b.tan’s estimated Share of Search among self tanner brands worldwide decreased from 11.3% to 9.9%.
  • Across the 12 months ending September 2026, b.tan’s estimated Share of Search among self tanner brands worldwide peaked at 13.3% in March 2026 and was lowest at 9.9% in September 2026.

How did search popularity change for self tanner brands worldwide in September 2026?

  1. In September 2026, Jergens overtook Bondi Sands to become the leader among self tanner brands worldwide, with 38.4% estimated Share of Search.

  2. In September 2026, COOLA lost estimated Share of Search among self tanner brands worldwide, from 4% to 2.1%.

  3. In September 2026, Bondi Sands lost estimated Share of Search among self tanner brands worldwide, from 34.2% to 32.8%.

  4. In September 2026, Isle of Paradise lost estimated Share of Search among self tanner brands worldwide, from 4.7% to 3.7%.

  5. In September 2026, Coco & Eve lost estimated Share of Search among self tanner brands worldwide, from 13.7% to 13.1%.

  6. Estimated monthly branded searches for b.tan worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

Where does b.tan compete?

b.tan is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fake tanning products4th of 67%Show ranking
Self tanner brands4th of 69.9%Shown above

How is b.tan measured?

Brandwave collects information about searches that people make online using b.tan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • b tan
  • btan

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How the Brand Demand Index is measured

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