b.tan vs Tanologist:Which is more popular by branded search?
In August 2026, b.tan had more branded searches than Tanologist among fake tanning products worldwide. b.tan was estimated to have 27.1K branded searches compared to Tanologist’s 22.2K, and held a 21.2% Share of Search versus Tanologist’s 17.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, b.tan or Tanologist?
Compare the fake tanning products people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for b.tan, Tanologist. The figures are in the table below the chart.
View monthly share of search table
| Month | Bondi Sands | Coco & Eve | b.tan | Tanologist | Isle of Paradise | St.Tropez |
|---|---|---|---|---|---|---|
| Oct 2025 | 17.3% | 34.2% | 22.9% | 15.3% | 10.2% | 0.02% |
| Nov 2025 | 16.4% | 38.7% | 21.2% | 14.2% | 9.5% | 0.03% |
| Dec 2025 | 16.2% | 33.3% | 22.3% | 18.2% | 10% | 0.03% |
| Jan 2026 | 19.4% | 32.1% | 21.4% | 17.6% | 9.6% | 0.01% |
| Feb 2026 | 16.8% | 33.1% | 22.1% | 18.1% | 9.9% | 0.01% |
| Mar 2026 | 15.8% | 30.2% | 24.7% | 20.2% | 9% | 0.01% |
| Apr 2026 | 18.9% | 27.6% | 22.6% | 22.6% | 8.3% | <0.01% |
| May 2026 | 22.7% | 26.3% | 21.5% | 21.5% | 7.9% | <0.01% |
| Jun 2026 | 22.7% | 30.7% | 20.6% | 16.8% | 9.2% | <0.01% |
| Jul 2026 | 27.6% | 26% | 21.2% | 17.4% | 7.8% | <0.01% |
| Aug 2026 | 25.9% | 25.9% | 21.2% | 17.4% | 9.5% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the b.tan and Tanologist comparison changed over the last 12 months?
3 findings
- b.tan was ahead of Tanologist in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, b.tan’s estimated Share of Search among fake tanning products worldwide moved from 22.9% to 21.2%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Tanologist’s estimated Share of Search among fake tanning products worldwide moved from 15.3% to 17.4%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for fake tanning products worldwide in August 2026?
1 change
Estimated monthly branded searches for b.tan worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using b.tan’s and Tanologist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
b.tan
1 branded search term
- btan
Tanologist
1 branded search term
- tanologist
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.