b.tan vs Coco & Eve:Which is searched more?
In August 2026, Coco & Eve had more branded searches than b.tan among fake tanning products worldwide. Coco & Eve was estimated to have 36.4K branded searches compared to b.tan’s 27.1K, and held a 7.2% Share of Search versus b.tan’s 5.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, b.tan or Coco & Eve?
Compare the fake tanning products people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coco & Eve, b.tan. The figures are in the table below the chart.
View monthly share of search table
| Month | Coco & Eve | b.tan |
|---|---|---|
| Oct 2025 | 15.1% | 9.2% |
| Nov 2025 | 18.3% | 9.1% |
| Dec 2025 | 13.3% | 8.1% |
| Jan 2026 | 12.5% | 7.6% |
| Feb 2026 | 15% | 9.1% |
| Mar 2026 | 13.6% | 10.3% |
| Apr 2026 | 11.7% | 8.8% |
| May 2026 | 10.6% | 8% |
| Jun 2026 | 10.3% | 6.3% |
| Jul 2026 | 7.2% | 5.4% |
| Aug 2026 | 7.2% | 5.4% |
| Sep 2026 | — | — |
How has the b.tan and Coco & Eve comparison changed over the last 12 months?
3 findings
- Coco & Eve was ahead of b.tan in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, b.tan’s estimated Share of Search among fake tanning products worldwide moved from 9.2% to 5.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Coco & Eve’s estimated Share of Search among fake tanning products worldwide moved from 15.1% to 7.2%, and its estimated monthly branded searches moved from 54.2K to 36.4K.
How did search popularity change for fake tanning products worldwide in August 2026?
2 changes
Coco & Eve’s estimated Share of Search among fake tanning products worldwide has lost ground for 3 months in a row, from 10.6% to 7.2% in August 2026.
Estimated monthly branded searches for b.tan worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using b.tan’s and Coco & Eve’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
b.tan
1 branded search term
- btan
Coco & Eve
3 branded search terms
- coco and eve
- coco eve
- cocoeve
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.