Brandwave

b.tan vs Isle of Paradise:Which is searched more?

In August 2026, b.tan had more branded searches than Isle of Paradise among fake tanning products worldwide. b.tan was estimated to have 27.1K branded searches compared to Isle of Paradise’s 12.1K, and held a 5.4% Share of Search versus Isle of Paradise’s 2.4%. These are worldwide searches for English-language branded terms.

Share of Search among fake tanning products worldwide in August 2026Which is more popular in search, b.tan or Isle of Paradise?
b.tan5.4%27.1K searches
vs
Isle of Paradise2.4%12.1K searches

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Which is more popular in search, b.tan or Isle of Paradise?

Compare the fake tanning products people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

b.tan and Isle of Paradise among fake tanning products worldwide, by month

Share of Search by month for b.tan, Isle of Paradise. The figures are in the table below the chart.

View monthly share of search table
Monthb.tanIsle of Paradise
Oct 20259.2%4.1%
Nov 20259.1%4.1%
Dec 20258.1%3.6%
Jan 20267.6%3.4%
Feb 20269.1%4.1%
Mar 202610.3%3.8%
Apr 20268.8%3.2%
May 20268%2.9%
Jun 20266.3%2.8%
Jul 20265.4%2%
Aug 20265.4%2.4%
Sep 2026——

How has the b.tan and Isle of Paradise comparison changed over the last 12 months?

  • b.tan was ahead of Isle of Paradise in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, b.tan’s estimated Share of Search among fake tanning products worldwide moved from 9.2% to 5.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 11 months ending August 2026, Isle of Paradise’s estimated Share of Search among fake tanning products worldwide moved from 4.1% to 2.4%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

How did search popularity change for fake tanning products worldwide in August 2026?

  1. Estimated monthly branded searches for Isle of Paradise worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  2. Estimated monthly branded searches for b.tan worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using b.tan’s and Isle of Paradise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

b.tan

1 branded search term

  • btan

Isle of Paradise

1 branded search term

  • isle of paradise

How the Brand Demand Index is measured

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