Tan remover brands:Which are searched most?
In September 2026, St.Tropez was the most searched among tan remover brands worldwide, with an estimated 201K branded searches and 65.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
St.Tropez65.4%
Bondi Sands24.1%
Tanologist7.2%- Isle of Paradise3.3%
Follow tan remover brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the tan remover brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for St.Tropez, Bondi Sands, Tanologist, Isle of Paradise. The figures are in the table below the chart.
View monthly share of search table
| Month | St.Tropez | Bondi Sands | Tanologist | Isle of Paradise |
|---|---|---|---|---|
| Oct 2025 | 54.8% | 30% | 9% | 6.2% |
| Nov 2025 | 46.2% | 38% | 9.3% | 6.5% |
| Dec 2025 | 55.4% | 30.4% | 9.1% | 5.2% |
| Jan 2026 | 63.3% | 23.3% | 8.5% | 4.8% |
| Feb 2026 | 53.7% | 29.4% | 10.8% | 6.1% |
| Mar 2026 | 49.4% | 32.9% | 12.1% | 5.6% |
| Apr 2026 | 49.7% | 33.4% | 12.2% | 4.6% |
| May 2026 | 54.8% | 30.1% | 11% | 4.2% |
| Jun 2026 | 61.7% | 27.7% | 6.8% | 3.8% |
| Jul 2026 | 73.9% | 18.2% | 5.4% | 2.5% |
| Aug 2026 | 73.5% | 18.1% | 5.4% | 3% |
| Sep 2026 | 65.4% | 24.1% | 7.2% | 3.3% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.4% | 201K | -33.2% | -8.1 points | |
| 2, held 2nd | 24.1% | 74K | 0% | +6 points | |
| 3, held 3rd | 7.2% | 22.2K | 0% | +1.8 points | |
| 4, held 4th | 3.3% | 10.2K | -18.2% | +0.3 points |
65.4%
Held 1st. 201K estimated branded searches, -33.2% vs prior month. Share -8.1 points.
24.1%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +6 points.
7.2%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +1.8 points.
3.3%
Held 4th. 10.2K estimated branded searches, -18.2% vs prior month. Share +0.3 points.
Compare search popularity between leading brands
- St.Tropez vs Bondi Sands: compare search popularity
- St.Tropez vs Tanologist: compare search popularity
- St.Tropez vs Isle of Paradise: compare search popularity
- Bondi Sands vs Tanologist: compare search popularity
- Bondi Sands vs Isle of Paradise: compare search popularity
- Tanologist vs Isle of Paradise: compare search popularity
- Compare any of these brands
Which brand is most popular in search among tan remover brands worldwide?
4 brands
In September 2026, St.Tropez was the most searched among tan remover brands worldwide, with an estimated 201K branded searches and 65.4% estimated Share of Search within this set. Bondi Sands is in 2nd place, 41.3 percentage points behind at 24.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| St.Tropez | 54.8% → 65.4% | 73.9%Jul 2026 | 46.2%Nov 2025 | 1st |
| Bondi Sands | 30% → 24.1% | 38%Nov 2025 | 18.1%Aug 2026 | 2nd |
| Tanologist | 9% → 7.2% | 12.2%Apr 2026 | 5.4%Aug 2026 | 3rd |
| Isle of Paradise | 6.2% → 3.3% | 6.5%Nov 2025 | 2.5%Jul 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, St.Tropez’s estimated Share of Search among tan remover brands worldwide increased from 54.8% to 65.4%.
- Across the 12 months ending September 2026, Bondi Sands’ estimated Share of Search among tan remover brands worldwide decreased from 30% to 24.1%.
- Across the 12 months ending September 2026, Tanologist’s estimated Share of Search among tan remover brands worldwide decreased from 9% to 7.2%.
- Across the 12 months ending September 2026, Isle of Paradise’s estimated Share of Search among tan remover brands worldwide decreased from 6.2% to 3.3%.
- Across the 12 months ending September 2026, St.Tropez’s estimated Share of Search among tan remover brands worldwide peaked at 73.9% in July 2026 and was lowest at 46.2% in November 2025.
- Across the 12 months ending September 2026, Bondi Sands’ estimated Share of Search among tan remover brands worldwide peaked at 38% in November 2025 and was lowest at 18.1% in August 2026.
- Across the 12 months ending September 2026, Tanologist’s estimated Share of Search among tan remover brands worldwide peaked at 12.2% in April 2026 and was lowest at 5.4% in August 2026.
- Across the 12 months ending September 2026, Isle of Paradise’s estimated Share of Search among tan remover brands worldwide peaked at 6.5% in November 2025 and was lowest at 2.5% in July 2026.
How did search popularity change for tan remover brands worldwide in September 2026?
4 changes
In September 2026, Bondi Sands gained estimated Share of Search among tan remover brands worldwide, from 18.1% to 24.1%.
In September 2026, Tanologist gained estimated Share of Search among tan remover brands worldwide, from 5.4% to 7.2%.
In September 2026, St.Tropez lost estimated Share of Search among tan remover brands worldwide, from 73.5% to 65.4%.
Estimated monthly branded searches for Isle of Paradise worldwide fell 33.1% over 12 measured months, from 15.3K to 10.2K in September 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.