Brandwave

How popular isSt.Tropez in search?

In September 2026, there were an estimated 201K branded searches for St.Tropez worldwide which is up 48.9% over the last 12 months. St.Tropez holds 62.1% estimated Share of Search among tan remover brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. St.Tropez62.1%
  2. Bondi Sands27.9%
  3. Tanologist6.9%
  4. Isle of Paradise3.2%
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Which tan remover brands compete with St.Tropez?

St.Tropez against tan remover brands worldwide, by month

Share of Search by month for St.Tropez, Bondi Sands, Tanologist, Isle of Paradise. The figures are in the table below the chart.

View monthly share of search table
MonthSt.TropezBondi SandsTanologistIsle of Paradise
Oct 202551.9%33.7%8.5%5.9%
Nov 202543.7%41.4%8.8%6.1%
Dec 202553%33.4%8.7%4.9%
Jan 202660.2%27.1%8.1%4.6%
Feb 202651.4%32.5%10.3%5.9%
Mar 202647%36.1%11.5%5.3%
Apr 202647.4%36.6%11.7%4.4%
May 202651.8%33.8%10.4%3.9%
Jun 202659.2%30.6%6.5%3.7%
Jul 202671%21.4%5.2%2.4%
Aug 202670.6%21.2%5.2%2.9%
Sep 202662.1%27.9%6.9%3.2%

  1. 1.St.Tropez

    62.1%

    Held 1st. 201K estimated branded searches, -33.2% vs prior month. Share -8.5 points.

  2. 2.Bondi Sands

    27.9%

    Held 2nd. 90.2K estimated branded searches, -0.41% vs prior month. Share +6.6 points.

  3. 3.Tanologist

    6.9%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +1.7 points.

  4. 4.Isle of Paradise

    3.2%

    Held 4th. 10.2K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

Compare search popularity between St.Tropez and its closest rivals

Every comparison with St.Tropez

How has branded search demand for St.Tropez changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for St.Tropez worldwide rose from 135K to 201K.
  • Across the 12 months ending September 2026, St.Tropez’s estimated Share of Search among tan remover brands worldwide increased from 51.9% to 62.1%.
  • Across the 12 months ending September 2026, St.Tropez’s estimated Share of Search among tan remover brands worldwide peaked at 71% in July 2026 and was lowest at 43.7% in November 2025.

How did search popularity change for tan remover brands worldwide in September 2026?

  1. In September 2026, Bondi Sands gained estimated Share of Search among tan remover brands worldwide, from 21.2% to 27.9%.

  2. In September 2026, Tanologist gained estimated Share of Search among tan remover brands worldwide, from 5.2% to 6.9%.

  3. In September 2026, St.Tropez lost estimated Share of Search among tan remover brands worldwide, from 70.6% to 62.1%.

  4. Estimated monthly branded searches for Isle of Paradise worldwide fell 33.1% over 12 measured months, from 15.3K to 10.2K in September 2026.

Where does St.Tropez compete?

St.Tropez is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tanning lotion brands2nd of 421.6%Show ranking
Fake tanning products1st of 652%Show ranking
Gradual tan brands1st of 361.1%Show ranking
Tan remover brands1st of 462.1%Shown above

How is St.Tropez measured?

Brandwave collects information about searches that people make online using St.Tropez’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • st tropez

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How the Brand Demand Index is measured

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