Brandwave

How popular isSt.Tropez in search?

In September 2026, there were an estimated 201K branded searches for St.Tropez worldwide which is up 48.9% over the last 12 months. St.Tropez holds 61.1% estimated Share of Search among gradual tan brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. St.Tropez61.1%
  2. Jergens32.1%
  3. Tanologist6.8%
St.Tropez website (opens in a new tab)

Follow St.Tropez and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which gradual tan brands compete with St.Tropez?

St.Tropez against gradual tan brands worldwide, by month

Share of Search by month for St.Tropez, Jergens, Tanologist. The figures are in the table below the chart.

View monthly share of search table
MonthSt.TropezJergensTanologist
Oct 202553.2%38.1%8.7%
Nov 202547.4%43%9.6%
Dec 202556.9%33.8%9.3%
Jan 202661.9%29.8%8.3%
Feb 202654.3%34.8%10.9%
Mar 202654.8%31.7%13.5%
Apr 202659.7%25.6%14.7%
May 202664.4%22.6%13%
Jun 202672.9%19.1%8%
Jul 202676.2%18.1%5.6%
Aug 202673.3%21.3%5.4%
Sep 202661.1%32.1%6.8%

  1. 1.St.Tropez

    61.1%

    Held 1st. 201K estimated branded searches, -33.2% vs prior month. Share -12.1 points.

  2. 2.Jergens

    32.1%

    Held 2nd. 106K estimated branded searches, +20.5% vs prior month. Share +10.8 points.

  3. 3.Tanologist

    6.8%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +1.3 points.

Compare search popularity between St.Tropez and its closest rivals

Every comparison with St.Tropez

How has branded search demand for St.Tropez changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for St.Tropez worldwide rose from 135K to 201K.
  • Across the 12 months ending September 2026, St.Tropez’s estimated Share of Search among gradual tan brands worldwide increased from 53.2% to 61.1%.
  • Across the 12 months ending September 2026, St.Tropez’s estimated Share of Search among gradual tan brands worldwide peaked at 76.2% in July 2026 and was lowest at 47.4% in November 2025.

How did search popularity change for gradual tan brands worldwide in September 2026?

  1. In September 2026, Jergens gained estimated Share of Search among gradual tan brands worldwide, from 21.3% to 32.1%.

  2. In September 2026, Tanologist gained estimated Share of Search among gradual tan brands worldwide, from 5.4% to 6.8%.

  3. In September 2026, St.Tropez lost estimated Share of Search among gradual tan brands worldwide, from 73.3% to 61.1%.

Where does St.Tropez compete?

St.Tropez is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tanning lotion brands2nd of 421.6%Show ranking
Fake tanning products1st of 652%Show ranking
Gradual tan brands1st of 361.1%Shown above
Tan remover brands1st of 462.1%Show ranking

How is St.Tropez measured?

Brandwave collects information about searches that people make online using St.Tropez’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • st tropez

Do you work for St.Tropez? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is St.Tropez your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free