Brandwave

How popular isJergens in search?

In September 2026, there were an estimated 106K branded searches for Jergens worldwide which is up 9.3% over the last 12 months. Jergens holds 32.1% estimated Share of Search among gradual tan brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. St.Tropez61.1%
  2. Jergens32.1%
  3. Tanologist6.8%
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Which gradual tan brands compete with Jergens?

Jergens against gradual tan brands worldwide, by month

Share of Search by month for St.Tropez, Jergens, Tanologist. The figures are in the table below the chart.

View monthly share of search table
MonthSt.TropezJergensTanologist
Oct 202553.2%38.1%8.7%
Nov 202547.4%43%9.6%
Dec 202556.9%33.8%9.3%
Jan 202661.9%29.8%8.3%
Feb 202654.3%34.8%10.9%
Mar 202654.8%31.7%13.5%
Apr 202659.7%25.6%14.7%
May 202664.4%22.6%13%
Jun 202672.9%19.1%8%
Jul 202676.2%18.1%5.6%
Aug 202673.3%21.3%5.4%
Sep 202661.1%32.1%6.8%

  1. 1.St.Tropez

    61.1%

    Held 1st. 201K estimated branded searches, -33.2% vs prior month. Share -12.1 points.

  2. 2.Jergens

    32.1%

    Held 2nd. 106K estimated branded searches, +20.5% vs prior month. Share +10.8 points.

  3. 3.Tanologist

    6.8%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +1.3 points.

Compare search popularity between Jergens and its closest rivals

Every comparison with Jergens

How has branded search demand for Jergens changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Jergens worldwide rose from 96.6K to 106K.
  • Across the 12 months ending September 2026, Jergens’ estimated Share of Search among gradual tan brands worldwide decreased from 38.1% to 32.1%.
  • Across the 12 months ending September 2026, Jergens’ estimated Share of Search among gradual tan brands worldwide peaked at 43% in November 2025 and was lowest at 18.1% in July 2026.

How did search popularity change for gradual tan brands worldwide in September 2026?

  1. In September 2026, Jergens gained estimated Share of Search among gradual tan brands worldwide, from 21.3% to 32.1%.

  2. In September 2026, Tanologist gained estimated Share of Search among gradual tan brands worldwide, from 5.4% to 6.8%.

  3. In September 2026, St.Tropez lost estimated Share of Search among gradual tan brands worldwide, from 73.3% to 61.1%.

Where does Jergens compete?

Jergens is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Body lotion5th of 62.5%Show ranking
Tanning lotion brands3rd of 411.6%Show ranking
Gradual tan brands2nd of 332.1%Shown above
Self tanner brands2nd of 625.1%Show ranking

How is Jergens measured?

Brandwave collects information about searches that people make online using Jergens’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • jergens
  • jergens body lotion
  • jergens lotion

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How the Brand Demand Index is measured

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