Jergens vs Naturium:Which is more popular?
In October 2026, Jergens had more branded searches than Naturium among body lotion worldwide. Jergens had about 122,000 branded searches, while Naturium had 17,200. Jergens made up 7.2% of all body lotion searches we track, and Naturium accounted for 1%. When we asked ChatGPT and Google AI Overviews about body lotion, neither Jergens nor Naturium appeared in any of the five answers.
Who do people search for more?
Jergens, about 7 searches for every 1 for Naturium
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top body lotion in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Jergens nor Naturium showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Aveeno4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
La Roche-Posay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vaseline1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nivea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cetaphil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
E450 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Jergens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Palmer's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Naturium0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about body lotion
5 answers
Asked ChatGPT
“Which body lotion should I buy?”
Asked ChatGPT
“What are the best body lotion brands?”
Asked ChatGPT
“What's the best body lotion for dry skin?”
Searched Google, AI Overview
“body lotion”
Searched Google, AI Overview
“body lotion for dry skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Jergens or Naturium more popular in search?
This chart shows how often people search Google for Jergens and Naturium by name. Each line represents a brand's share of searches for all 11 body lotion we track, month by month, from English-language searches worldwide.
Share of searches by month for Jergens, Naturium. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vaseline | Nivea | E45 | Jergens | Palmer's | Cetaphil | Aveeno | CeraVe | Sol de Janeiro | La Roche-Posay | Naturium |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.4% | 28% | 5.9% | 6% | 6.3% | 5.4% | 4.1% | 4.9% | 2% | 0.86% | 1.2% |
| Dec 2025 | 29.6% | 27.1% | 5.7% | 6.9% | 7.5% | 5.8% | 5.7% | 6.8% | 2.7% | 1% | 1.3% |
| Jan 2026 | 25.9% | 23.1% | 8.1% | 7.9% | 8.9% | 6.4% | 6.5% | 8.5% | 1.9% | 1.2% | 1.7% |
| Feb 2026 | 25.2% | 22.5% | 8% | 8.4% | 10.2% | 6.2% | 6.4% | 8.3% | 1.9% | 1.4% | 1.6% |
| Mar 2026 | 23.5% | 21% | 11.1% | 8.6% | 9.8% | 6.1% | 7.2% | 8.2% | 1.7% | 1.2% | 1.6% |
| Apr 2026 | 24.6% | 22.1% | 9.3% | 8.2% | 10% | 6% | 6.2% | 8.2% | 1.8% | 1.5% | 1.9% |
| May 2026 | 22.3% | 19.8% | 9.6% | 8.4% | 10.3% | 6.2% | 6.4% | 8.4% | 5% | 1.5% | 2.1% |
| Jun 2026 | 21.7% | 18.3% | 8.5% | 8.2% | 10% | 7.1% | 6.2% | 7.4% | 8.7% | 1.3% | 2.5% |
| Jul 2026 | 22.7% | 19.1% | 10.9% | 8.6% | 10.5% | 7.5% | 6.5% | 7.7% | 2.4% | 1.4% | 2.7% |
| Aug 2026 | 24.4% | 21.9% | 9.2% | 8.2% | 10.3% | 7.1% | 6.5% | 7.3% | 2.1% | 1.3% | 1.7% |
| Sep 2026 | 24.3% | 21.7% | 9.4% | 9.8% | 9.9% | 7.3% | 6.1% | 7.2% | 1.7% | 1.3% | 1.4% |
| Oct 2026 | 30.2% | 26.8% | 8.3% | 7.2% | 6.7% | 6.2% | 5.8% | 5.6% | 1.2% | 1% | 1% |
Naturium sells other things too, so only its searches that name this product count here, like “naturium lotion”.
How has branded search for Jergens and Naturium changed worldwide over the last 12 months?
3 findings
- Jergens was ahead of Naturium in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Jergens’ share of searches among body lotion worldwide moved from 6% to 7.2%, and its estimated monthly branded searches moved from 99.9K to 122K.
- Across the 12 months ending October 2026, Naturium’s share of searches among body lotion worldwide moved from 1.2% to 1%, and its estimated monthly branded searches moved from 19.9K to 17.2K.
How did search popularity change for body lotion worldwide in October 2026?
2 changes
In October 2026, Jergens lost share of searches among body lotion worldwide, from 9.8% to 7.2%.
Naturium’s share of searches among body lotion worldwide has lost ground for 3 months in a row, from 2.7% to 1% in October 2026.
How are Jergens’ and Naturium’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Jergens’ and Naturium’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among body lotion
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