E45 vs Vaseline:Which is more popular?
In October 2026, Vaseline had more branded searches than E45 among body lotion worldwide. Vaseline had about 510,000 branded searches, while E45 had 140,000. Vaseline made up 30.2% of all body lotion searches we track, and E45 accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about body lotion, Vaseline appeared in one of the five answers and E45 in none.
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Top body lotion in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vaseline was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. E45 did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Aveeno4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
La Roche-Posay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vaseline1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nivea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cetaphil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
E450 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jergens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Palmer's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sol de Janeiro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about body lotion
5 answers
Asked ChatGPT
“Which body lotion should I buy?”
Asked ChatGPT
“What are the best body lotion brands?”
Asked ChatGPT
“What's the best body lotion for dry skin?”
Searched Google, AI Overview
“body lotion”
Searched Google, AI Overview
“body lotion for dry skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is E45 or Vaseline more popular in search?
This chart shows how often people search Google for E45 and Vaseline by name. Each line represents a brand's share of searches for all 11 body lotion we track, month by month, from English-language searches worldwide.
Share of searches by month for Vaseline, E45. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vaseline | Nivea | E45 | Jergens | Palmer's | Cetaphil | Aveeno | CeraVe | Sol de Janeiro | La Roche-Posay | Naturium |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.4% | 28% | 5.9% | 6% | 6.3% | 5.4% | 4.1% | 4.9% | 2% | 0.86% | 1.2% |
| Dec 2025 | 29.6% | 27.1% | 5.7% | 6.9% | 7.5% | 5.8% | 5.7% | 6.8% | 2.7% | 1% | 1.3% |
| Jan 2026 | 25.9% | 23.1% | 8.1% | 7.9% | 8.9% | 6.4% | 6.5% | 8.5% | 1.9% | 1.2% | 1.7% |
| Feb 2026 | 25.2% | 22.5% | 8% | 8.4% | 10.2% | 6.2% | 6.4% | 8.3% | 1.9% | 1.4% | 1.6% |
| Mar 2026 | 23.5% | 21% | 11.1% | 8.6% | 9.8% | 6.1% | 7.2% | 8.2% | 1.7% | 1.2% | 1.6% |
| Apr 2026 | 24.6% | 22.1% | 9.3% | 8.2% | 10% | 6% | 6.2% | 8.2% | 1.8% | 1.5% | 1.9% |
| May 2026 | 22.3% | 19.8% | 9.6% | 8.4% | 10.3% | 6.2% | 6.4% | 8.4% | 5% | 1.5% | 2.1% |
| Jun 2026 | 21.7% | 18.3% | 8.5% | 8.2% | 10% | 7.1% | 6.2% | 7.4% | 8.7% | 1.3% | 2.5% |
| Jul 2026 | 22.7% | 19.1% | 10.9% | 8.6% | 10.5% | 7.5% | 6.5% | 7.7% | 2.4% | 1.4% | 2.7% |
| Aug 2026 | 24.4% | 21.9% | 9.2% | 8.2% | 10.3% | 7.1% | 6.5% | 7.3% | 2.1% | 1.3% | 1.7% |
| Sep 2026 | 24.3% | 21.7% | 9.4% | 9.8% | 9.9% | 7.3% | 6.1% | 7.2% | 1.7% | 1.3% | 1.4% |
| Oct 2026 | 30.2% | 26.8% | 8.3% | 7.2% | 6.7% | 6.2% | 5.8% | 5.6% | 1.2% | 1% | 1% |
Vaseline sells other things too, so only its searches that name this product count here, like “vaseline lotion”.
How has branded search for E45 and Vaseline changed worldwide over the last 12 months?
3 findings
- Vaseline was ahead of E45 in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, E45’s share of searches among body lotion worldwide moved from 5.9% to 8.3%, and its estimated monthly branded searches moved from 99K to 140K.
- Across the 12 months ending October 2026, Vaseline’s share of searches among body lotion worldwide moved from 35.4% to 30.2%, and its estimated monthly branded searches moved from 593K to 510K.
How did search popularity change for body lotion worldwide in October 2026?
2 changes
In October 2026, Vaseline gained share of searches among body lotion worldwide, from 24.3% to 30.2%.
In October 2026, E45 lost share of searches among body lotion worldwide, from 9.4% to 8.3%.
How are E45’s and Vaseline’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using E45’s and Vaseline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among body lotion
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