Nivea vs Vaseline:Which is more popular?
In October 2026, Vaseline had more branded searches than Nivea among body lotion worldwide. Vaseline had about 510,000 branded searches, while Nivea had 453,000. Vaseline made up 30.2% of all body lotion searches we track, and Nivea accounted for 26.8%. When we asked ChatGPT and Google AI Overviews about body lotion, Nivea and Vaseline each appeared in one of the five answers. Nivea and Vaseline were each mentioned first in one of the two answers that named either.
Who do people search for more?
Vaseline, about 13% more searches than Nivea
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top body lotion in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nivea was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Vaseline was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nivea and Vaseline were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Aveeno4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
La Roche-Posay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Vaseline1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nivea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cetaphil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
E450 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jergens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Palmer's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sol de Janeiro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about body lotion
5 answers
Asked ChatGPT
“Which body lotion should I buy?”
Asked ChatGPT
“What are the best body lotion brands?”
Asked ChatGPT
“What's the best body lotion for dry skin?”
Searched Google, AI Overview
“body lotion”
Searched Google, AI Overview
“body lotion for dry skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Nivea or Vaseline more popular in search?
This chart shows how often people search Google for Nivea and Vaseline by name. Each line represents a brand's share of searches for all 11 body lotion we track, month by month, from English-language searches worldwide.
Share of searches by month for Vaseline, Nivea. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vaseline | Nivea | E45 | Jergens | Palmer's | Cetaphil | Aveeno | CeraVe | Sol de Janeiro | La Roche-Posay | Naturium |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.4% | 28% | 5.9% | 6% | 6.3% | 5.4% | 4.1% | 4.9% | 2% | 0.86% | 1.2% |
| Dec 2025 | 29.6% | 27.1% | 5.7% | 6.9% | 7.5% | 5.8% | 5.7% | 6.8% | 2.7% | 1% | 1.3% |
| Jan 2026 | 25.9% | 23.1% | 8.1% | 7.9% | 8.9% | 6.4% | 6.5% | 8.5% | 1.9% | 1.2% | 1.7% |
| Feb 2026 | 25.2% | 22.5% | 8% | 8.4% | 10.2% | 6.2% | 6.4% | 8.3% | 1.9% | 1.4% | 1.6% |
| Mar 2026 | 23.5% | 21% | 11.1% | 8.6% | 9.8% | 6.1% | 7.2% | 8.2% | 1.7% | 1.2% | 1.6% |
| Apr 2026 | 24.6% | 22.1% | 9.3% | 8.2% | 10% | 6% | 6.2% | 8.2% | 1.8% | 1.5% | 1.9% |
| May 2026 | 22.3% | 19.8% | 9.6% | 8.4% | 10.3% | 6.2% | 6.4% | 8.4% | 5% | 1.5% | 2.1% |
| Jun 2026 | 21.7% | 18.3% | 8.5% | 8.2% | 10% | 7.1% | 6.2% | 7.4% | 8.7% | 1.3% | 2.5% |
| Jul 2026 | 22.7% | 19.1% | 10.9% | 8.6% | 10.5% | 7.5% | 6.5% | 7.7% | 2.4% | 1.4% | 2.7% |
| Aug 2026 | 24.4% | 21.9% | 9.2% | 8.2% | 10.3% | 7.1% | 6.5% | 7.3% | 2.1% | 1.3% | 1.7% |
| Sep 2026 | 24.3% | 21.7% | 9.4% | 9.8% | 9.9% | 7.3% | 6.1% | 7.2% | 1.7% | 1.3% | 1.4% |
| Oct 2026 | 30.2% | 26.8% | 8.3% | 7.2% | 6.7% | 6.2% | 5.8% | 5.6% | 1.2% | 1% | 1% |
Vaseline and Nivea sell other things too, so only their searches that name this product count here, like “vaseline lotion”.
How has branded search for Nivea and Vaseline changed worldwide over the last 12 months?
3 findings
- Vaseline was ahead of Nivea in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Nivea’s share of searches among body lotion worldwide moved from 28% to 26.8%, and its estimated monthly branded searches moved from 469K to 453K.
- Across the 12 months ending October 2026, Vaseline’s share of searches among body lotion worldwide moved from 35.4% to 30.2%, and its estimated monthly branded searches moved from 593K to 510K.
How did search popularity change for body lotion worldwide in October 2026?
2 changes
In October 2026, Vaseline gained share of searches among body lotion worldwide, from 24.3% to 30.2%.
In October 2026, Nivea gained share of searches among body lotion worldwide, from 21.7% to 26.8%.
How are Nivea’s and Vaseline’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Nivea’s and Vaseline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among body lotion
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