Body lotion:Which are searched most?
In August 2026, Cetaphil was the most searched among body lotion worldwide, with an estimated 2.1M branded searches and 52% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the body lotion people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cetaphil, Vaseline, Nivea, Aveeno. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | Vaseline | Nivea | Aveeno | E45 | Jergens |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 25.5% | 14% | 5.1% | 1% | 1.3% |
| Nov 2025 | 52.2% | 26.6% | 14.7% | 4.4% | 1.1% | 1.1% |
| Dec 2025 | 51.3% | 28.8% | 13% | 4.7% | 0.96% | 1.2% |
| Jan 2026 | 52.2% | 26.6% | 14.7% | 4.4% | 1.1% | 1.1% |
| Feb 2026 | 53.5% | 25.7% | 14.2% | 4.2% | 1.3% | 1% |
| Mar 2026 | 54.2% | 24.8% | 13.6% | 5% | 1.2% | 1.2% |
| Apr 2026 | 54.3% | 24.8% | 13.7% | 5% | 1.2% | 1% |
| May 2026 | 54.7% | 22.9% | 15.3% | 4.6% | 1.4% | 1.1% |
| Jun 2026 | 54.8% | 23.1% | 15.4% | 4.6% | 1.1% | 0.93% |
| Jul 2026 | 52.3% | 20.6% | 20.6% | 4.1% | 1.2% | 1% |
| Aug 2026 | 52% | 24.9% | 16.8% | 4.1% | 1.2% | 1% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52% | 2.1M | 0% | -0.4 points | |
| 2, moved from 3rd to 2nd | 24.9% | 1M | +21.5% | +4.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 16.8% | 673K | -18.2% | -3.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.1% | 165K | 0% | 0 points | |
| 5, held 5th | 1.2% | 49.5K | 0% | 0 points | |
| 6, held 6th | 1% | 40.5K | 0% | 0 points |
1.
Cetaphil52%
Held 1st. 2.1M estimated branded searches, 0% vs prior month. Share -0.4 points.
2.
Vaseline24.9%
Moved from 3rd to 2nd. 1M estimated branded searches, +21.5% vs prior month. Share +4.3 points.
3.
Nivea16.8%
Moved from 2nd to 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -3.9 points.
4.
Aveeno
4.1%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
5.
E451.2%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Jergens1%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among body lotion worldwide?
6 brands
In August 2026, Cetaphil was the most searched among body lotion worldwide, with an estimated 2.1M branded searches and 52% estimated Share of Search within this set. Vaseline is in 2nd place, 27.1 percentage points behind at 24.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Cetaphil | 53.1% → 52% | 54.8%Jun 2026 | 51.3%Dec 2025 | 1st |
| Vaseline | 25.5% → 24.9% | 28.8%Dec 2025 | 20.6%Jul 2026 | 2nd |
| Nivea | 14% → 16.8% | 20.6%Jul 2026 | 13%Dec 2025 | 3rd |
| Aveeno | 5.1% → 4.1% | 5.1%Oct 2025 | 4.1%Aug 2026 | 4th |
| E45 | 1% → 1.2% | 1.4%May 2026 | 0.96%Dec 2025 | 6th → 5th |
| Jergens | 1.3% → 1% | 1.3%Oct 2025 | 0.93%Jun 2026 | 5th → 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among body lotion worldwide decreased from 53.1% to 52%.
- Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among body lotion worldwide decreased from 25.5% to 24.9%.
- Across the 11 months ending August 2026, Nivea’s estimated Share of Search among body lotion worldwide increased from 14% to 16.8%.
- Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among body lotion worldwide decreased from 5.1% to 4.1%.
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among body lotion worldwide peaked at 54.8% in June 2026 and was lowest at 51.3% in December 2025.
- Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among body lotion worldwide peaked at 28.8% in December 2025 and was lowest at 20.6% in July 2026.
- Across the 11 months ending August 2026, Nivea’s estimated Share of Search among body lotion worldwide peaked at 20.6% in July 2026 and was lowest at 13% in December 2025.
- Across the 11 months ending August 2026, E45 rose from 6th to 5th among body lotion worldwide.
- Across the 11 months ending August 2026, Jergens fell from 5th to 6th among body lotion worldwide.
How did search popularity change for body lotion worldwide in August 2026?
5 changes
In August 2026, Vaseline overtook Nivea to rank 2nd among body lotion worldwide, at 24.9%.
In August 2026, Nivea lost estimated Share of Search among body lotion worldwide, from 20.6% to 16.8%.
Estimated monthly branded searches for E45 worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.
Estimated monthly branded searches for Jergens worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
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