How popular isNivea in search?
In August 2026, there were an estimated 673K branded searches for Nivea worldwide which is up 22.4% over the last 11 months. Nivea holds 16.8% estimated Share of Search among body lotion worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Nivea and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which body lotion compete with Nivea?
Share of Search by month for Cetaphil, Vaseline, Nivea, Aveeno. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | Vaseline | Nivea | Aveeno | E45 | Jergens |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 25.5% | 14% | 5.1% | 1% | 1.3% |
| Nov 2025 | 52.2% | 26.6% | 14.7% | 4.4% | 1.1% | 1.1% |
| Dec 2025 | 51.3% | 28.8% | 13% | 4.7% | 0.96% | 1.2% |
| Jan 2026 | 52.2% | 26.6% | 14.7% | 4.4% | 1.1% | 1.1% |
| Feb 2026 | 53.5% | 25.7% | 14.2% | 4.2% | 1.3% | 1% |
| Mar 2026 | 54.2% | 24.8% | 13.6% | 5% | 1.2% | 1.2% |
| Apr 2026 | 54.3% | 24.8% | 13.7% | 5% | 1.2% | 1% |
| May 2026 | 54.7% | 22.9% | 15.3% | 4.6% | 1.4% | 1.1% |
| Jun 2026 | 54.8% | 23.1% | 15.4% | 4.6% | 1.1% | 0.93% |
| Jul 2026 | 52.3% | 20.6% | 20.6% | 4.1% | 1.2% | 1% |
| Aug 2026 | 52% | 24.9% | 16.8% | 4.1% | 1.2% | 1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52% | 2.1M | 0% | -0.4 points | |
| 2, moved from 3rd to 2nd | 24.9% | 1M | +21.5% | +4.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 16.8% | 673K | -18.2% | -3.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.1% | 165K | 0% | 0 points | |
| 5, held 5th | 1.2% | 49.5K | 0% | 0 points | |
| 6, held 6th | 1% | 40.5K | 0% | 0 points |
1.
Cetaphil52%
Held 1st. 2.1M estimated branded searches, 0% vs prior month. Share -0.4 points.
2.
Vaseline24.9%
Moved from 3rd to 2nd. 1M estimated branded searches, +21.5% vs prior month. Share +4.3 points.
3.
Nivea16.8%
Moved from 2nd to 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -3.9 points.
4.
Aveeno
4.1%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
5.E45
1.2%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.Jergens
1%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Nivea and its closest rivals
How has branded search demand for Nivea changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nivea worldwide rose from 550K to 673K.
- Across the 11 months ending August 2026, Nivea’s estimated Share of Search among body lotion worldwide increased from 14% to 16.8%.
- Across the 11 months ending August 2026, Nivea’s estimated Share of Search among body lotion worldwide peaked at 20.6% in July 2026 and was lowest at 13% in December 2025.
How did search popularity change for body lotion worldwide in August 2026?
5 changes
In August 2026, Vaseline overtook Nivea to rank 2nd among body lotion worldwide, at 24.9%.
In August 2026, Nivea lost estimated Share of Search among body lotion worldwide, from 20.6% to 16.8%.
Estimated monthly branded searches for E45 worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.
Estimated monthly branded searches for Jergens worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
Where does Nivea compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Moisturiser brands | 5th of 5 | 8.4% | Show ranking |
| Body lotion | 3rd of 6 | 16.8% | Shown above |
| Make up remover | 3rd of 6 | 21.5% | Show ranking |
| Body wash brands | 2nd of 5 | 21.5% | Show ranking |
| Lip balm brands | 2nd of 5 | 35.9% | Show ranking |
| Hand cream | 2nd of 6 | 40.3% | Show ranking |
| Shaving cream | 1st of 6 | 58.2% | Show ranking |
| Shower gel | 1st of 6 | 83.2% | Show ranking |
How is Nivea measured?
Brandwave collects information about searches that people make online using Nivea’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nivea
Do you work for Nivea? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Nivea your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.