Brandwave

How popular isNivea in search?

In August 2026, there were an estimated 673K branded searches for Nivea worldwide which is up 22.4% over the last 11 months. Nivea holds 21.5% estimated Share of Search among make up remover worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Clinique21.5%
  2. Neutrogena21.5%
  3. Nivea21.5%
  4. Bioderma17.6%
  5. Garnier17.6%
  6. Simple0.39%
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Which make up remover compete with Nivea?

Nivea against make up remover worldwide, by month

Share of Search by month for Clinique, Neutrogena, Nivea, Bioderma, Garnier. The figures are in the table below the chart.

View monthly share of search table
MonthCliniqueNeutrogenaNiveaBiodermaGarnierSimple
Oct 202527.1%18.1%18.1%18.1%18.1%0.4%
Nov 202534.1%15.4%18.8%18.8%12.6%0.41%
Dec 202532.1%17.7%17.7%17.7%14.5%0.39%
Jan 202625.9%17.3%21.2%21.2%14.1%0.38%
Feb 202624.2%19.7%19.7%19.7%16.2%0.43%
Mar 202626.1%17.4%17.4%21.3%17.4%0.38%
Apr 202626.1%17.4%17.4%21.3%17.4%0.38%
May 202626.1%17.4%17.4%21.3%17.4%0.38%
Jun 202624.2%16.2%19.8%19.8%19.8%0.36%
Jul 202622%14.7%26.9%18%18%0.4%
Aug 202621.5%21.5%21.5%17.6%17.6%0.39%
Sep 2026——————

  1. 1.Clinique

    21.5%

    Moved from 2nd to 1st. 673K estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Neutrogena

    21.5%

    Moved from 5th to 2nd. 673K estimated branded searches, +49.6% vs prior month. Share +6.8 points.

  3. 3.Nivea

    21.5%

    Moved from 1st to 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -5.4 points.

  4. 4.Bioderma

    17.6%

    Moved from 3rd to 4th. 550K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Garnier

    17.6%

    Moved from 4th to 5th. 550K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Simple

    0.39%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Nivea and its closest rivals

How has branded search demand for Nivea changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nivea worldwide rose from 550K to 673K.
  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among make up remover worldwide increased from 18.1% to 21.5%.
  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among make up remover worldwide peaked at 26.9% in July 2026 and was lowest at 17.4% in March 2026.
  • Across the 11 months ending August 2026, Nivea rose from 5th to 3rd among make up remover worldwide.

How did search popularity change for make up remover worldwide in August 2026?

  1. In August 2026, Neutrogena overtook Bioderma to rank 2nd among make up remover worldwide, at 21.5%.

  2. In August 2026, Nivea lost estimated Share of Search among make up remover worldwide, from 26.9% to 21.5%.

  3. In August 2026, Clinique lost estimated Share of Search among make up remover worldwide, from 22% to 21.5%.

  4. Bioderma’s estimated Share of Search among make up remover worldwide has lost ground for 3 months in a row, from 21.3% to 17.6% in August 2026.

Where does Nivea compete?

Nivea is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Moisturiser brands5th of 58.4%Show ranking
Body lotion3rd of 616.8%Show ranking
Make up remover3rd of 621.5%Shown above
Body wash brands2nd of 521.5%Show ranking
Lip balm brands2nd of 535.9%Show ranking
Hand cream2nd of 640.3%Show ranking
Shaving cream1st of 658.2%Show ranking
Shower gel1st of 683.2%Show ranking

How is Nivea measured?

Brandwave collects information about searches that people make online using Nivea’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nivea

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How the Brand Demand Index is measured

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