Brandwave

How popular isNivea?

In September 2026, people searched for Nivea by name about 1.1 million times worldwide, an 8.5% increase from the previous year. These searches made up 12.4% of all global moisturizer brand searches, placing Nivea third out of 11 brands. When we asked both ChatGPT and Google AI Overviews about moisturizer brands, Nivea did not appear in any of the answers.

Search and AI answers in September 2026

Nivea is the third most searched of 11 competitors and not listed in any AI answer.

  1. La Roche-PosayShare of searches 20.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. CeraVeShare of searches 16.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. NiveaShare of searches 12.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. CetaphilShare of searches 11.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. NeutrogenaShare of searches 10.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

+6 more

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Top moisturizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Nivea did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. Cetaphil3rd
  4. Neutrogena4th
  5. Vanicream5th
  6. Kiehl's6th
  7. Clinique7th
  8. Nivea–
  9. Estée Lauder–
  10. Dermalogica–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CeraVe4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cetaphil2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Neutrogena2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vanicream2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clinique1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kiehl's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Estée Lauder0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dermalogica0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about moisturizer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which moisturizer brands compete with Nivea?

Nivea against moisturizer brands worldwide, by month

Share of searches by month for La Roche-Posay, CeraVe, Nivea, Cetaphil, Neutrogena, Estée Lauder, Clinique, Kiehl's, Dermalogica, Vanicream. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCeraVeNiveaCetaphilNeutrogenaEstée LauderCliniqueKiehl'sDermalogicaVanicreamDrunk Elephant
Oct 202518.2%18.2%10.2%10%10.3%12.1%8.2%6.7%2.4%1.6%2%
Nov 202517.4%14.2%11.1%9.5%7.9%14.2%9.5%9.5%2.9%1.6%2.3%
Dec 202519.7%16.1%10.5%8.8%9.5%13.2%8.8%7.2%2.2%1.8%2.2%
Jan 202620.8%17%11.2%11.3%10%9.3%7.6%6.2%2.8%1.9%1.9%
Feb 202622.5%18.4%10.2%10%10.4%10%6.8%5.5%2.5%2%1.7%
Mar 202624.1%16.1%8.9%10.7%10.3%10.7%7.2%5.9%2.6%1.8%1.5%
Apr 202625%16.7%9.3%11.1%10.6%9.1%7.5%5%2.2%1.8%1.5%
May 202625.8%17.2%9.3%9.4%10.9%9.4%7.7%5.2%2.3%1.6%1.3%
Jun 202623.2%19%10%10.4%10.3%8.5%7%5.7%2.5%2.1%1.4%
Jul 202623%18.8%12.7%10.3%9.9%8.5%6.9%4.6%2.1%2.1%1.1%
Aug 202622.4%18.3%11.4%10%11.7%8.2%6.7%5.5%2.5%2%1.3%
Sep 202620.4%16.7%12.4%11.1%10.4%9.2%7.5%6.1%2.7%2.2%1.2%

  1. 1.La Roche-Posay

    20.4%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -2 points.

  2. 2.CeraVe

    16.7%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -1.6 points.

  3. 3.Nivea

    12.4%

    Moved from 4th to 3rd. 1.1M estimated branded searches, -2.2% vs prior month. Share +1 points.

  4. 4.Cetaphil

    11.1%

    Moved from 5th to 4th. 1M estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. 5.Neutrogena

    10.4%

    Moved from 3rd to 5th. 935K estimated branded searches, -20.4% vs prior month. Share -1.3 points.

  6. 6.Estée Lauder

    9.2%

    Held 6th. 823K estimated branded searches, 0% vs prior month. Share +0.9 points.

  7. 7.Clinique

    7.5%

    Held 7th. 673K estimated branded searches, 0% vs prior month. Share +0.8 points.

  8. 8.Kiehl's

    6.1%

    Held 8th. 550K estimated branded searches, 0% vs prior month. Share +0.6 points.

  9. 9.Dermalogica

    2.7%

    Held 9th. 246K estimated branded searches, 0% vs prior month. Share +0.3 points.

  10. 10.Vanicream

    2.2%

    Held 10th. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

  11. 11.Drunk Elephant

    1.2%

    Held 11th. 110K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare popularity between Nivea and its closest rivals

Every comparison with Nivea

45 comparisons

How has branded search demand for Nivea changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nivea worldwide rose from 1M to 1.1M.
  • Across the 12 months ending September 2026, Nivea’s share of searches among moisturizer brands worldwide increased from 10.2% to 12.4%.
  • Across the 12 months ending September 2026, Nivea’s share of searches among moisturizer brands worldwide peaked at 12.7% in July 2026 and was lowest at 8.9% in March 2026.
  • Across the 12 months ending September 2026, Nivea rose from 5th to 3rd among moisturizer brands worldwide.

How did search popularity change for moisturizer brands worldwide in September 2026?

6 changes

  1. In September 2026, Nivea overtook Neutrogena to rank 3rd among moisturizer brands worldwide, with 12.4% of the searches.

  2. In September 2026, Cetaphil overtook Neutrogena to rank 4th among moisturizer brands worldwide, with 11.1% of the searches.

  3. In September 2026, Estée Lauder gained share of searches among moisturizer brands worldwide, from 8.2% to 9.2%.

  4. In September 2026, Clinique gained share of searches among moisturizer brands worldwide, from 6.7% to 7.5%.

  5. In September 2026, Kiehl's gained share of searches among moisturizer brands worldwide, from 5.5% to 6.1%.

  6. In September 2026, La Roche-Posay lost share of searches among moisturizer brands worldwide, from 22.4% to 20.4%.

How are Nivea’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Nivea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nivea
  • nivea body lotion
  • nivea cream
  • nivea creme

Do you work for Nivea? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nivea compete?

Nivea is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Moisturizer brands3rd of 1112.4%Shown above
Body wash brands4th of 616.6%Show ranking
Sunscreen brands3rd of 1318.1%Show ranking
Micellar water brands2nd of 422.6%Show ranking
Body lotion2nd of 626.6%Show ranking
Sun cream brands2nd of 823.9%Show ranking
Make up remover3rd of 620.5%Show ranking
Lip balm brands2nd of 438.8%Show ranking
Deo stick brands2nd of 334.8%Show ranking
Hand cream1st of 643.7%Show ranking
Shower gel2nd of 640.6%Show ranking
Shaving cream1st of 654.6%Show ranking
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