Brandwave

How popular isBeauty of Joseon?

In October 2026, people searched for Beauty of Joseon by name about 1.2 million times worldwide, about the same as the previous year. These searches made up 20.5% of all global sunscreen brand searches, placing Beauty of Joseon first out of 20 brands. When we asked both ChatGPT and Google AI Overviews about sunscreen brands, Beauty of Joseon appeared in one of the four answers and was the sixth most recommended of the 20.

Search and AI answers in October 2026

Beauty of Joseon is the most searched of 20 competitors and the sixth most recommended in the AI answers we collected.

  1. Beauty of JoseonShare of searches 20.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  2. La Roche-PosayShare of searches 19.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. NeutrogenaShare of searches 11.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. Ultra VioletteShare of searches 9.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. NiveaShare of searches 8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+15 more

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Beauty of Joseon was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Beauty of Joseon is the sixth most recommended of the 20.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Neutrogena2nd
  3. EltaMD3rd
  4. CeraVe4th
  5. Blue Lizard5th
  6. Beauty of Joseon6th
  7. Supergoop!7th
  8. Ultra Violette–
  9. Nivea–
  10. Banana Boat–
  11. +10 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Neutrogena3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CeraVe3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blue Lizard3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • EltaMD2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beauty of Joseon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Supergoop!1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ultra Violette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Banana Boat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+10 more

See every answer about sunscreen brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How often do people search for Beauty of Joseon compared with other sunscreen brands worldwide?

Beauty of Joseon against sunscreen brands worldwide, by month

Share of searches by month for Beauty of Joseon, La Roche-Posay, Neutrogena, Ultra Violette, Nivea, Banana Boat, EltaMD, Eucerin, Supergoop!, CeraVe. The figures are in the table below the chart.

View monthly share of searches table
MonthBeauty of JoseonLa Roche-PosayNeutrogenaUltra VioletteNiveaBanana BoatEltaMDEucerinSupergoop!CeraVeNaked SundaysCOSRXSun BumBondi SandsBlue LizardAveenoVacationCOOLAThinkbabyChilds Farm
Nov 202519.6%12.6%10.7%9.2%9.2%9.1%7.9%2.5%8%2.4%3.2%1.2%1.1%0.8%0.49%0.57%0.75%0.34%0.21%0.04%
Dec 202516.6%13%11.1%9.3%9.5%11.5%7.5%2.6%7.8%2.5%2.6%1.2%1.6%0.81%0.61%0.61%0.64%0.35%0.22%0.04%
Jan 202618%13.8%11.7%8.4%8.3%11.5%7.9%2.3%7.2%2.7%1.7%1.3%1.4%0.86%0.8%0.65%0.57%0.37%0.29%0.08%
Feb 202618.5%14.3%12.1%7.2%8.6%10.2%8.2%2.4%7.1%3.3%1.4%1.4%1.5%0.62%0.82%0.67%0.71%0.46%0.36%0.1%
Mar 202616.5%12.3%12.4%8.3%7.3%9.2%9.5%2.5%8.3%3.4%1.5%1.2%2.3%0.62%1.5%0.69%1.1%0.59%0.69%0.16%
Apr 202617.6%13.1%10.9%6.8%7.8%9.3%8.3%3.3%8.7%3.6%1.3%1.3%2%0.68%1.6%0.9%1.2%0.51%0.73%0.43%
May 202616.1%14.1%9.6%8%8.7%8.2%7.3%2.9%9.3%3.9%1.3%1.3%1.7%0.74%2.6%0.79%1.5%0.56%0.96%0.39%
Jun 202615.7%13.6%9.3%8.9%8.4%8%7.1%4%7.8%3.7%1.5%1.1%2.5%0.59%3.8%0.61%1.5%0.67%0.94%0.25%
Jul 202614.7%15.9%9.1%8.8%8.1%8.7%7.9%3.9%7.6%3.6%1.5%1%2%0.68%3%0.59%1.4%0.64%0.61%0.3%
Aug 202617%15.3%8.8%9%9.4%9.7%6.7%4.6%6.4%3.4%1.6%1.4%1.3%0.66%2%0.57%1.1%0.42%0.4%0.17%
Sep 202618.1%17%9.8%12.3%8.5%7.8%6.7%4.2%5%3.2%1.5%1.3%0.99%0.72%1.2%0.51%0.7%0.26%0.2%0.1%
Oct 202620.5%19.5%11.4%9.6%8%6.5%5.8%4.7%4.4%3%1.4%1.2%0.94%0.68%0.63%0.58%0.44%0.29%0.19%0.05%

  1. 1.Beauty of Joseon

    20.5%

    Held 1st. 491K estimated branded searches, +20% vs prior month. Share +2.5 points.

  2. 2.La Roche-Posay

    19.5%

    Held 2nd. 466K estimated branded searches, +21.1% vs prior month. Share +2.5 points.

  3. 3.Neutrogena

    11.4%

    Moved from 4th to 3rd. 272K estimated branded searches, +22.8% vs prior month. Share +1.6 points.

  4. 4.Ultra Violette

    9.6%

    Moved from 3rd to 4th. 229K estimated branded searches, -18% vs prior month. Share -2.7 points.

  5. 5.Nivea

    8%

    Held 5th. 192K estimated branded searches, -0.62% vs prior month. Share -0.5 points.

  6. 6.Banana Boat

    6.5%

    Held 6th. 157K estimated branded searches, -11.1% vs prior month. Share -1.2 points.

  7. 7.EltaMD

    5.8%

    Held 7th. 140K estimated branded searches, -7.3% vs prior month. Share -0.8 points.

  8. 8.Eucerin

    4.7%

    Moved from 9th to 8th. 114K estimated branded searches, +20.7% vs prior month. Share +0.6 points.

  9. 9.Supergoop!

    4.4%

    Moved from 8th to 9th. 105K estimated branded searches, -7.9% vs prior month. Share -0.6 points.

  10. 10.CeraVe

    3%

    Held 10th. 72.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

  11. 11.Naked Sundays

    1.4%

    Held 11th. 33.6K estimated branded searches, -2.5% vs prior month. Share -0.1 points.

  12. 12.COSRX

    1.2%

    Held 12th. 29.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  13. 13.Sun Bum

    0.94%

    Moved from 14th to 13th. 22.5K estimated branded searches, +0.4% vs prior month. Share 0 points.

  14. 14.Bondi Sands

    0.68%

    Moved from 15th to 14th. 16.4K estimated branded searches, +0.12% vs prior month. Share 0 points.

  15. 15.Blue Lizard

    0.63%

    Moved from 13th to 15th. 15K estimated branded searches, -45.1% vs prior month. Share -0.6 points.

  16. 16.Aveeno

    0.58%

    Moved from 17th to 16th. 14K estimated branded searches, +21.7% vs prior month. Share +0.1 points.

  17. 17.Vacation

    0.44%

    Moved from 16th to 17th. 10.6K estimated branded searches, -32.7% vs prior month. Share -0.3 points.

  18. 18.COOLA

    0.29%

    Held 18th. 6.9K estimated branded searches, +19.3% vs prior month. Share 0 points.

  19. 19.Thinkbaby

    0.19%

    Held 19th. 4.5K estimated branded searches, 0% vs prior month. Share 0 points.

  20. 20.Childs Farm

    0.05%

    Held 20th. 1.3K estimated branded searches, -45% vs prior month. Share 0 points.

Beauty of Joseon, La Roche-Posay and 10 other brands sell other things too, so only their searches that name this product count here, like “beauty of joseon spf”.

Compare popularity between Beauty of Joseon and its closest rivals

Every comparison with Beauty of Joseon

55 comparisons

How has branded search demand for Beauty of Joseon changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Beauty of Joseon worldwide held steady at 1.2M.
  • Across the 12 months ending October 2026, Beauty of Joseon’s share of searches among sunscreen brands worldwide increased from 19.6% to 20.5%.
  • Across the 12 months ending October 2026, Beauty of Joseon’s share of searches among sunscreen brands worldwide peaked at 20.5% in October 2026 and was lowest at 14.7% in July 2026.

How did search popularity change for sunscreen brands worldwide in October 2026?

6 changes

  1. In October 2026, Neutrogena overtook Ultra Violette to rank 3rd among sunscreen brands worldwide, with 11.4% of the searches.

  2. In October 2026, Eucerin overtook Supergoop! to rank 8th among sunscreen brands worldwide, with 4.7% of the searches.

  3. In October 2026, La Roche-Posay gained share of searches among sunscreen brands worldwide, from 17% to 19.5%.

  4. In October 2026, Beauty of Joseon gained share of searches among sunscreen brands worldwide, from 18.1% to 20.5%.

  5. In October 2026, Ultra Violette lost share of searches among sunscreen brands worldwide, from 12.3% to 9.6%.

  6. In October 2026, Banana Boat lost share of searches among sunscreen brands worldwide, from 7.8% to 6.5%.

How are Beauty of Joseon’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Beauty of Joseon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • beauty of joseon
  • beauty of joseon cleanser
  • beauty of joseon cleansing balm
  • beauty of joseon face toner
  • beauty of joseon face wash
  • beauty of joseon facial cleanser
  • beauty of joseon foaming cleanser
  • beauty of joseon skincare
  • beauty of joseon spf
  • beauty of joseon sun cream
  • beauty of joseon sunscreen
  • beauty of joseon toner
  • beautyofjoseon
  • skincare beauty of joseon

Do you work for Beauty of Joseon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Beauty of Joseon compete?

Beauty of Joseon is ranked by how often people search for it in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands6th of 224.3%Show ranking
Face cleanser brands12th of 160.45%Show ranking
Korean skincare brands1st of 642.8%Show ranking
Sunscreen brands1st of 2020.5%Shown above
Korean sunscreen brands1st of 1164.4%Show ranking
Cleansing balm brands4th of 71.8%Show ranking
Face toner brands3rd of 137.7%Show ranking
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