Brandwave

Antipodes vs Beauty of Joseon:Which is more popular?

In October 2026, Beauty of Joseon had more branded searches than Antipodes among skincare brands worldwide. Beauty of Joseon had about 673,000 branded searches, while Antipodes had 110,000. Beauty of Joseon made up 4.3% of all skincare brand searches we track, and Antipodes accounted for 0.71%. When we asked ChatGPT and Google AI Overviews about skincare brands, neither Antipodes nor Beauty of Joseon appeared in any of the five answers.

Among skincare brands worldwide in October 2026

Who do people search for more?

Beauty of Joseon, about 6 searches for every 1 for Antipodes

Beauty of Joseon 673K searchesAntipodes 110K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Antipodes in 0 of 5Beauty of Joseon in 0 of 5

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Top skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Antipodes nor Beauty of Joseon showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. The Ordinary3rd
  4. Paula's Choice4th
  5. Avène5th
  6. Cetaphil6th
  7. SkinCeuticals7th
  8. COSRX8th
  9. Neutrogena–
  10. +6 more
  11. Antipodes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Ordinary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paula's Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Avène2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cetaphil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SkinCeuticals1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Antipodes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+6 more

See every answer about skincare brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Antipodes or Beauty of Joseon more popular in search?

This chart shows how often people search Google for Antipodes and Beauty of Joseon by name. Each line represents a brand's share of searches for all 22 skincare brands we track, month by month, from English-language searches worldwide.

Antipodes and Beauty of Joseon among skincare brands worldwide, by month

Share of searches by month for Beauty of Joseon, Antipodes. The figures are in the table below the chart.

View monthly share of searches table
MonthCetaphilLa Roche-PosayCeraVeThe OrdinaryNeutrogenaBeauty of JoseonCliniqueBiodermaKiehl'sLaneigeSkinCeuticalsPaula's ChoiceMedik8AvèneCOSRXAntipodes
Nov 202512.7%11.9%12.6%11.2%5.4%4.4%6.5%3.6%6.5%4.4%2.9%3.1%2.4%2%2%0.58%
Dec 202513.2%13.6%14.5%9%6.6%4.1%6.1%3.3%5%5%2.7%2.9%1.8%1.8%2.2%0.55%
Jan 202614.3%13.4%14.2%8.8%6.6%4.9%4.9%4%4%4%2.7%2.8%2.2%2.2%2.2%0.54%
Feb 202613.9%15%15.5%8.2%6.9%4.5%4.5%3.7%3.7%3.7%3%3.2%2%2%2%0.6%
Mar 202612.8%16.1%13.9%8.8%6.9%4.8%4.8%3.9%3.9%3.2%3.2%2.9%2.2%2.2%2.2%0.64%
Apr 202612.9%16.2%13.9%10.5%6.8%4.9%4.9%4%3.3%2.7%2.7%3%2.2%2.2%2.2%0.54%
May 202611.7%17%14.5%9%7.2%5.1%5.1%4.2%3.4%2.8%2.8%3.1%1.9%2.3%2.3%0.56%
Jun 202612.8%15.2%15.4%9.7%6.7%5.6%4.6%3.7%3.7%2.5%3.1%2.8%2%2%2%0.61%
Jul 202613.8%15.3%15.3%9.7%6.6%4.6%4.6%3.8%3.1%3.1%3.1%2.8%2.5%2.1%2.1%0.62%
Aug 202613.7%14.7%15.1%9.3%7.7%4.4%4.4%3.6%3.6%3%3%3.2%2.4%2%2%0.6%
Sep 202614.1%13.2%14%10.2%6.7%4.8%4.8%4%4%3.2%3.2%2.9%2.6%1.8%2.2%0.65%
Oct 202617.7%14.4%13%9.2%6.3%4.3%4.3%3.5%3.5%3.5%2.9%2.6%2.4%1.9%1.9%0.71%

How has branded search for Antipodes and Beauty of Joseon changed worldwide over the last 12 months?

3 findings
  • Beauty of Joseon was ahead of Antipodes in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Antipodes’ share of searches among skincare brands worldwide moved from 0.58% to 0.71%, and its estimated monthly branded searches held steady at 110K.
  • Across the 12 months ending October 2026, Beauty of Joseon’s share of searches among skincare brands worldwide moved from 4.4% to 4.3%, and its estimated monthly branded searches moved from 823K to 673K.

How did search popularity change for skincare brands worldwide in October 2026?

1 change

  1. In October 2026, Beauty of Joseon lost share of searches among skincare brands worldwide, from 4.8% to 4.3%.

How are Antipodes’ and Beauty of Joseon’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Antipodes’ and Beauty of Joseon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Antipodes

1 branded search term

  • antipodes

Beauty of Joseon

2 branded search terms

  • beauty of joseon
  • beautyofjoseon

How the Brand Demand Index is measured

Other head-to-heads among skincare brands

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