Cetaphil vs Neutrogena:Which is more popular?
In September 2026, Cetaphil had more branded searches than Neutrogena among skincare brands worldwide. Cetaphil had about 2 million branded searches, while Neutrogena had 935,000. Cetaphil made up 14.7% of all skincare brand searches we track, and Neutrogena accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about skincare brands, Cetaphil appeared in one of the five answers and Neutrogena in none.
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Top skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cetaphil was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Neutrogena did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Ordinary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Paula's Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Avène2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cetaphil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SkinCeuticals1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
COSRX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about skincare brands
5 answers
Asked ChatGPT
“Which skincare brand should I buy?”
Asked ChatGPT
“What are the best skincare brands?”
Asked ChatGPT
“What's the best skincare brand for sensitive skin?”
Searched Google, AI Overview
“skincare brands”
Searched Google, AI Overview
“skin care for sensitive skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Cetaphil or Neutrogena more popular in search?
This chart shows how often people search Google for Cetaphil and Neutrogena by name. Each line represents a brand's share of searches for all 22 skincare brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Cetaphil, Neutrogena. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cetaphil | CeraVe | La Roche-Posay | The Ordinary | Neutrogena | Beauty of Joseon | Clinique | Bioderma | Kiehl's | Laneige | SkinCeuticals | Paula's Choice | Medik8 | COSRX | Avène |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.2% | 15.5% | 12.5% | 8.3% | 7% | 3.7% | 5.6% | 3.7% | 4.6% | 3.7% | 3.1% | 3.8% | 2% | 2% | 2% |
| Nov 2025 | 12.7% | 12.5% | 11.9% | 11.2% | 5.4% | 4.4% | 6.5% | 3.6% | 6.5% | 4.4% | 2.9% | 3.5% | 2.4% | 2% | 2% |
| Dec 2025 | 13.2% | 14.4% | 13.6% | 8.9% | 6.6% | 4.1% | 6.1% | 3.3% | 5% | 5% | 2.7% | 3.3% | 1.8% | 2.2% | 1.8% |
| Jan 2026 | 14.3% | 14.3% | 13.4% | 8.9% | 6.5% | 4.9% | 4.9% | 4% | 4% | 4% | 2.7% | 3.3% | 2.2% | 2.2% | 2.2% |
| Feb 2026 | 14% | 15.3% | 15% | 8.3% | 7% | 4.5% | 4.5% | 3.7% | 3.7% | 3.7% | 3% | 3.6% | 2% | 2% | 2% |
| Mar 2026 | 12.9% | 13.8% | 16.2% | 8.8% | 6.9% | 4.9% | 4.9% | 4% | 4% | 3.2% | 3.2% | 3.2% | 2.2% | 2.2% | 2.2% |
| Apr 2026 | 13% | 14% | 16.3% | 10.5% | 6.9% | 4.9% | 4.9% | 4% | 3.3% | 2.7% | 2.7% | 3.3% | 2.2% | 2.2% | 2.2% |
| May 2026 | 12.2% | 14.3% | 17% | 9% | 7.2% | 5.1% | 5.1% | 4.2% | 3.4% | 2.8% | 2.8% | 3.3% | 1.9% | 2.3% | 2.3% |
| Jun 2026 | 13.3% | 15.2% | 15.2% | 9.7% | 6.7% | 5.6% | 4.6% | 3.7% | 3.7% | 2.5% | 3.1% | 3% | 2% | 2% | 2% |
| Jul 2026 | 14.3% | 15.3% | 15.3% | 9.7% | 6.6% | 4.6% | 4.6% | 3.8% | 3.1% | 3.1% | 3.1% | 3% | 2.5% | 2.1% | 2.1% |
| Aug 2026 | 13.7% | 15.1% | 14.7% | 9.3% | 7.7% | 4.4% | 4.4% | 3.6% | 3.6% | 3% | 3% | 3.5% | 2.4% | 2% | 2% |
| Sep 2026 | 14.7% | 13.8% | 13.2% | 10.2% | 6.7% | 4.8% | 4.8% | 4% | 4% | 3.2% | 3.2% | 3.1% | 2.6% | 2.2% | 1.8% |
How has the Cetaphil and Neutrogena comparison changed over the last 12 months?
3 findings
- Cetaphil was ahead of Neutrogena in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among skincare brands worldwide moved from 14.2% to 14.7%, and its estimated monthly branded searches moved from 2.1M to 2M.
- Across the 12 months ending September 2026, Neutrogena’s share of searches among skincare brands worldwide moved from 7% to 6.7%, and its estimated monthly branded searches moved from 1M to 935K.
How did search popularity change for skincare brands worldwide in September 2026?
2 changes
In September 2026, Cetaphil overtook CeraVe and La Roche-Posay to become the leader among skincare brands worldwide, with 14.7% of the searches.
In September 2026, Neutrogena lost share of searches among skincare brands worldwide, from 7.7% to 6.7%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Cetaphil’s and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cetaphil
5 branded search terms
- cetaphil
- cetaphil cleanser
- cetaphil moisturizer
- cetaphil serum
- cetaphil skincare
Neutrogena
4 branded search terms
- neutrogena
- neutrogena facial cleanser
- neutrogena hydro boost
- neutrogena suntan lotion
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