Brandwave

Banana Boat vs Beauty of Joseon:Which is more popular?

In October 2026, Beauty of Joseon had more branded searches than Banana Boat among sunscreen brands worldwide. Beauty of Joseon had about 491,000 branded searches, while Banana Boat had 157,000. Beauty of Joseon made up 20.5% of all sunscreen brand searches we track, and Banana Boat accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, Beauty of Joseon appeared in one of the four answers and Banana Boat in none.

Among sunscreen brands worldwide in October 2026

Who do people search for more?

Beauty of Joseon, about 3 searches for every 1 for Banana Boat

Beauty of Joseon 491K searchesBanana Boat 157K searches

Who does AI mention more?

Beauty of Joseon, mentioned in 1 of 4 answers, Banana Boat in 0

Beauty of Joseon in 1 of 4Banana Boat in 0 of 4

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Beauty of Joseon was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Banana Boat did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Neutrogena2nd
  3. EltaMD3rd
  4. CeraVe4th
  5. Blue Lizard5th
  6. Beauty of Joseon6th
  7. Supergoop!7th
  8. Ultra Violette–
  9. Nivea–
  10. Banana Boat–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Neutrogena3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CeraVe3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blue Lizard3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • EltaMD2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beauty of Joseon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Supergoop!1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ultra Violette0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Banana Boat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+5 more

See every answer about sunscreen brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Banana Boat or Beauty of Joseon more popular in search?

This chart shows how often people search Google for Banana Boat and Beauty of Joseon by name. Each line represents a brand's share of searches for all 20 sunscreen brands we track, month by month, from English-language searches worldwide.

Banana Boat and Beauty of Joseon among sunscreen brands worldwide, by month

Share of searches by month for Beauty of Joseon, Banana Boat. The figures are in the table below the chart.

View monthly share of searches table
MonthBeauty of JoseonLa Roche-PosayNeutrogenaUltra VioletteNiveaBanana BoatEltaMDEucerinSupergoop!CeraVeNaked SundaysCOSRXSun BumBondi SandsBlue Lizard
Nov 202519.6%12.6%10.7%9.2%9.2%9.1%7.9%2.5%8%2.4%3.2%1.2%1.1%0.8%0.49%
Dec 202516.6%13%11.1%9.3%9.5%11.5%7.5%2.6%7.8%2.5%2.6%1.2%1.6%0.81%0.61%
Jan 202618%13.8%11.7%8.4%8.3%11.5%7.9%2.3%7.2%2.7%1.7%1.3%1.4%0.86%0.8%
Feb 202618.5%14.3%12.1%7.2%8.6%10.2%8.2%2.4%7.1%3.3%1.4%1.4%1.5%0.62%0.82%
Mar 202616.5%12.3%12.4%8.3%7.3%9.2%9.5%2.5%8.3%3.4%1.5%1.2%2.3%0.62%1.5%
Apr 202617.6%13.1%10.9%6.8%7.8%9.3%8.3%3.3%8.7%3.6%1.3%1.3%2%0.68%1.6%
May 202616.1%14.1%9.6%8%8.7%8.2%7.3%2.9%9.3%3.9%1.3%1.3%1.7%0.74%2.6%
Jun 202615.7%13.6%9.3%8.9%8.4%8%7.1%4%7.8%3.7%1.5%1.1%2.5%0.59%3.8%
Jul 202614.7%15.9%9.1%8.8%8.1%8.7%7.9%3.9%7.6%3.6%1.5%1%2%0.68%3%
Aug 202617%15.3%8.8%9%9.4%9.7%6.7%4.6%6.4%3.4%1.6%1.4%1.3%0.66%2%
Sep 202618.1%17%9.8%12.3%8.5%7.8%6.7%4.2%5%3.2%1.5%1.3%0.99%0.72%1.2%
Oct 202620.5%19.5%11.4%9.6%8%6.5%5.8%4.7%4.4%3%1.4%1.2%0.94%0.68%0.63%

Beauty of Joseon sells other things too, so only its searches that name this product count here, like “beauty of joseon spf”.

How has branded search for Banana Boat and Beauty of Joseon changed worldwide over the last 12 months?

3 findings

How did search popularity change for sunscreen brands worldwide in October 2026?

2 changes

  1. In October 2026, Beauty of Joseon gained share of searches among sunscreen brands worldwide, from 18.1% to 20.5%.

  2. In October 2026, Banana Boat lost share of searches among sunscreen brands worldwide, from 7.8% to 6.5%.

How are Banana Boat’s and Beauty of Joseon’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Banana Boat’s and Beauty of Joseon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Banana Boat

3 branded search terms

  • banana boat
  • banana boat spf
  • banana boat sunscreen

Beauty of Joseon

3 branded search terms

  • beauty of joseon spf
  • beauty of joseon sun cream
  • beauty of joseon sunscreen

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

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