How popular isNivea in search?
In September 2026, there were an estimated 1.1M branded searches for Nivea worldwide which is up 8.5% over the last 12 months. Nivea holds 18.5% estimated Share of Search among sunscreen brands worldwide and is ranked 3rd of 11 competitors for search popularity. These are worldwide searches for English-language branded terms.
La Roche-Posay43.2%
Neutrogena20.3%
Nivea18.5%
Ultra Violette6.6%
Banana Boat3.4%
Supergoop!2.9%
Bondi Sands2.1%
Sun Bum1.7%
Naked Sundays0.6%Vacation0.52%
- +1 more
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Which sunscreen brands compete with Nivea?
Share of Search by month for La Roche-Posay, Neutrogena, Nivea, Ultra Violette, Banana Boat, Supergoop!, Bondi Sands. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | Neutrogena | Nivea | Ultra Violette | Banana Boat | Supergoop! | Bondi Sands | Sun Bum | Naked Sundays | Vacation | COOLA |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 22.7% | 15.9% | 4.9% | 4.6% | 2.6% | 2.1% | 1.5% | 0.86% | 0.39% | 0.14% |
| Nov 2025 | 48.1% | 20.2% | 17.3% | 3.4% | 2.8% | 2.9% | 2.2% | 1.5% | 1% | 0.43% | 0.12% |
| Dec 2025 | 48.5% | 21.9% | 14.8% | 3.3% | 3.5% | 2.8% | 2.2% | 1.7% | 0.73% | 0.38% | 0.12% |
| Jan 2026 | 46.9% | 21.1% | 16.9% | 3.3% | 4% | 2.9% | 1.9% | 1.9% | 0.6% | 0.4% | 0.15% |
| Feb 2026 | 49.5% | 21.2% | 15.1% | 3% | 3.6% | 2.9% | 1.9% | 1.7% | 0.48% | 0.48% | 0.19% |
| Mar 2026 | 49.7% | 19.7% | 12.4% | 4% | 3.7% | 4% | 2.3% | 2.5% | 0.57% | 0.78% | 0.28% |
| Apr 2026 | 48.9% | 19.3% | 12.2% | 3.7% | 4% | 4.8% | 2.8% | 2.4% | 0.66% | 0.92% | 0.28% |
| May 2026 | 47.3% | 18.7% | 11.8% | 4.8% | 3.9% | 5.6% | 2.8% | 3% | 0.69% | 1.2% | 0.33% |
| Jun 2026 | 43.6% | 17.8% | 12.9% | 6.2% | 4.4% | 5.5% | 3% | 3.9% | 0.86% | 1.3% | 0.46% |
| Jul 2026 | 43.5% | 17.2% | 18.1% | 5.1% | 4.2% | 4.5% | 2.1% | 3.2% | 0.67% | 1% | 0.38% |
| Aug 2026 | 44.9% | 21.7% | 16.2% | 4.6% | 4.1% | 3.2% | 1.8% | 1.9% | 0.63% | 0.72% | 0.21% |
| Sep 2026 | 43.2% | 20.3% | 18.5% | 6.6% | 3.4% | 2.9% | 2.1% | 1.7% | 0.6% | 0.52% | 0.14% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.2% | 1.8M | -18.3% | -1.7 points | |
| 2, held 2nd | 20.3% | 861K | -20.6% | -1.4 points | |
| 3, held 3rd | 18.5% | 783K | -3.1% | +2.3 points | |
| 4, held 4th | 6.6% | 279K | +21.8% | +2 points | |
| 5, held 5th | 3.4% | 143K | -30.4% | -0.7 points | |
| 6, held 6th | 2.9% | 125K | -22.7% | -0.3 points | |
| 7, moved from 8th to 7th | 2.1% | 90.2K | -0.41% | +0.3 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 1.7% | 72.6K | -23.5% | -0.2 pointsmoved from 7th to 8th | |
| 9, moved from 10th to 9th | 0.6% | 25.4K | -19.2% | 0 pointsmoved from 10th to 9th | |
| 10, moved from 9th to 10th | 0.52% | 22.1K | -38.2% | -0.2 pointsmoved from 9th to 10th | |
| 11, held 11th | 0.14% | 5.8K | -45.5% | -0.1 points |
43.2%
Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -1.7 points.
20.3%
Held 2nd. 861K estimated branded searches, -20.6% vs prior month. Share -1.4 points.
3.
Nivea18.5%
Held 3rd. 783K estimated branded searches, -3.1% vs prior month. Share +2.3 points.
6.6%
Held 4th. 279K estimated branded searches, +21.8% vs prior month. Share +2 points.
3.4%
Held 5th. 143K estimated branded searches, -30.4% vs prior month. Share -0.7 points.
2.9%
Held 6th. 125K estimated branded searches, -22.7% vs prior month. Share -0.3 points.
2.1%
Moved from 8th to 7th. 90.2K estimated branded searches, -0.41% vs prior month. Share +0.3 points.
8.
Sun Bum1.7%
Moved from 7th to 8th. 72.6K estimated branded searches, -23.5% vs prior month. Share -0.2 points.
0.6%
Moved from 10th to 9th. 25.4K estimated branded searches, -19.2% vs prior month. Share 0 points.
10.
0.52%
Moved from 9th to 10th. 22.1K estimated branded searches, -38.2% vs prior month. Share -0.2 points.
11.
COOLA0.14%
Held 11th. 5.8K estimated branded searches, -45.5% vs prior month. Share -0.1 points.
Compare search popularity between Nivea and its closest rivals
Every comparison with Nivea
38 comparisons
- CeraVe vs Nivea
- La Roche-Posay vs Nivea
- Nivea vs Vaseline
- Cetaphil vs Nivea
- Dove vs Nivea
- Neutrogena vs Nivea
- Garnier vs Nivea
- Gillette vs Nivea
- Clinique vs Nivea
- Eucerin vs Nivea
- Bioderma vs Nivea
- Nivea vs Old Spice
- Aveeno vs Nivea
- COSRX vs Nivea
- Nivea vs Ultra Violette
- Nivea vs Olay
- Banana Boat vs Nivea
- Burt's Bees vs Nivea
- Molton Brown vs Nivea
- Nivea vs Supergoop!
- Jergens vs Nivea
- E45 vs Nivea
- Carmex vs Nivea
- Bondi Sands vs Nivea
- Nivea vs Sun Bum
- Nivea vs Proraso
- Cremo vs Nivea
- Harry's vs Nivea
- Naked Sundays vs Nivea
- Nivea vs Simple
- Nivea vs Vacation
- Nivea vs Original Source
- Childs Farm vs Nivea
- COOLA vs Nivea
- Nivea vs O'Keeffe's
- Bulldog vs Nivea
- Nivea vs Sanex
- Nivea vs Radox
How has branded search demand for Nivea changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nivea worldwide rose from 1M to 1.1M.
- Across the 12 months ending September 2026, Nivea’s estimated Share of Search among sunscreen brands worldwide increased from 15.9% to 18.5%.
- Across the 12 months ending September 2026, Nivea’s estimated Share of Search among sunscreen brands worldwide peaked at 18.5% in September 2026 and was lowest at 11.8% in May 2026.
How did search popularity change for sunscreen brands worldwide in September 2026?
6 changes
In September 2026, Nivea gained estimated Share of Search among sunscreen brands worldwide, from 16.2% to 18.5%.
In September 2026, Ultra Violette gained estimated Share of Search among sunscreen brands worldwide, from 4.6% to 6.6%.
In September 2026, La Roche-Posay lost estimated Share of Search among sunscreen brands worldwide, from 44.9% to 43.2%.
In September 2026, Neutrogena lost estimated Share of Search among sunscreen brands worldwide, from 21.7% to 20.3%.
In September 2026, Banana Boat lost estimated Share of Search among sunscreen brands worldwide, from 4.1% to 3.4%.
Supergoop!’s estimated Share of Search among sunscreen brands worldwide has lost ground for 3 months in a row, from 5.5% to 2.9% in September 2026.
Where does Nivea compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Moisturiser brands | 3rd of 5 | 17.5% | Show ranking |
| Sunscreen brands | 3rd of 11 | 18.5% | Shown above |
| Body wash brands | 3rd of 5 | 22.6% | Show ranking |
| Micellar water brands | 2nd of 4 | 22.6% | Show ranking |
| Body lotion | 2nd of 6 | 26.6% | Show ranking |
| Make up remover | 3rd of 6 | 20.5% | Show ranking |
| Sun cream brands | 2nd of 5 | 25.2% | Show ranking |
| Lip balm brands | 2nd of 4 | 38.8% | Show ranking |
| Deo stick brands | 2nd of 3 | 34.8% | Show ranking |
| Hand cream | 1st of 6 | 43.7% | Show ranking |
| Shower gel | 2nd of 6 | 40.6% | Show ranking |
| Shaving cream | 1st of 6 | 53.9% | Show ranking |
How is Nivea measured?
Brandwave collects information about searches that people make online using Nivea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- nivea
- nivea body lotion
- nivea cream
- nivea creme
Do you work for Nivea? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Nivea your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.