Brandwave

How popular isNivea in search?

In August 2026, there were an estimated 673K branded searches for Nivea worldwide which is up 22.4% over the last 11 months. Nivea holds 58.2% estimated Share of Search among shaving cream worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nivea58.2%
  2. Gillette38.9%
  3. Harry's2.8%
  4. Cremo0.08%
  5. Proraso0.06%
  6. Bulldog0.02%
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Which shaving cream compete with Nivea?

Nivea against shaving cream worldwide, by month

Share of Search by month for Nivea, Gillette, Harry's. The figures are in the table below the chart.

View monthly share of search table
MonthNiveaGilletteHarry'sCremoProrasoBulldog
Oct 202552%42.5%5.4%0.03%0.05%0.04%
Nov 202556.9%38.1%4.9%0.05%0.06%0.03%
Dec 202551.3%42%6.5%0.09%0.07%0.03%
Jan 202657.4%38.4%4%0.05%0.05%0.03%
Feb 202658.3%39%2.4%0.09%0.06%0.03%
Mar 202653.6%43.9%2.3%0.09%0.07%0.04%
Apr 202653.6%43.9%2.3%0.07%0.07%0.03%
May 202653.7%43.9%2.2%0.09%0.07%0.03%
Jun 202653.4%43.7%2.7%0.09%0.07%0.03%
Jul 202662.7%34.3%2.9%0.07%0.04%0.02%
Aug 202658.2%38.9%2.8%0.08%0.06%0.02%
Sep 2026——————

  1. 1.Nivea

    58.2%

    Held 1st. 673K estimated branded searches, -18.2% vs prior month. Share -4.5 points.

  2. 2.Gillette

    38.9%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +4.6 points.

  3. 3.Harry's

    2.8%

    Held 3rd. 32K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

  4. 4.Cremo

    0.08%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Proraso

    0.06%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  6. 6.Bulldog

    0.02%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Nivea and its closest rivals

How has branded search demand for Nivea changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nivea worldwide rose from 550K to 673K.
  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among shaving cream worldwide increased from 52% to 58.2%.
  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among shaving cream worldwide peaked at 62.7% in July 2026 and was lowest at 51.3% in December 2025.

How did search popularity change for shaving cream worldwide in August 2026?

  1. In August 2026, Gillette gained estimated Share of Search among shaving cream worldwide, from 34.3% to 38.9%.

  2. In August 2026, Nivea lost estimated Share of Search among shaving cream worldwide, from 62.7% to 58.2%.

  3. Estimated monthly branded searches for Cremo worldwide rose 175% over 11 measured months, from 320 to 880 in August 2026.

  4. Estimated monthly branded searches for Proraso worldwide rose 50% over 11 measured months, from 480 to 720 in August 2026.

  5. Estimated monthly branded searches for Harry's worldwide fell 44.3% over 11 measured months, from 57.4K to 32K in August 2026.

  6. Estimated monthly branded searches for Bulldog worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026.

Where does Nivea compete?

Nivea is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Moisturiser brands5th of 58.4%Show ranking
Body lotion3rd of 616.8%Show ranking
Make up remover3rd of 621.5%Show ranking
Body wash brands2nd of 521.5%Show ranking
Lip balm brands2nd of 535.9%Show ranking
Hand cream2nd of 640.3%Show ranking
Shaving cream1st of 658.2%Shown above
Shower gel1st of 683.2%Show ranking

How is Nivea measured?

Brandwave collects information about searches that people make online using Nivea’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nivea

Do you work for Nivea? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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