Nivea vs Palmolive:Which is more popular?
In October 2026, Nivea had more branded searches than Palmolive among body wash and soap brands worldwide. Nivea had about 79,900 branded searches, while Palmolive had 38,100. Nivea made up 5% of all body wash and soap brand searches we track, and Palmolive accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about body wash and soap brands, neither Nivea nor Palmolive appeared in any of the five answers.
Who do people search for more?
Nivea, about 2 searches for every 1 for Palmolive
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
Follow Nivea vs Palmolive and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top body wash and soap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Nivea nor Palmolive showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dove5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Aveeno4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vanicream2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Olay1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Palmolive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about body wash and soap brands
5 answers
Asked ChatGPT
“Which body wash or soap brand should I buy?”
Asked ChatGPT
“What are the best body wash or soap brands?”
Asked ChatGPT
“What's the best body wash or soap brand for daily cleansing?”
Searched Google, AI Overview
“soap brands”
Searched Google, AI Overview
“best body wash”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Nivea or Palmolive more popular in search?
This chart shows how often people search Google for Nivea and Palmolive by name. Each line represents a brand's share of searches for all 12 body wash and soap brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nivea, Palmolive. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | Lux | Cetaphil | Dettol | Olay | Aveeno | Nivea | Protex | Palmolive | CeraVe | Vanicream | Imperial Leather |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 42.9% | 9.1% | 10.9% | 9% | 5.9% | 4.8% | 5.1% | 5.2% | 2.3% | 2.9% | 0.88% | 1% |
| Dec 2025 | 41% | 9.6% | 10% | 9.3% | 6.2% | 6.1% | 5.1% | 5.4% | 2.2% | 3% | 1.1% | 0.89% |
| Jan 2026 | 43.4% | 9.2% | 10% | 9.1% | 6% | 5% | 4.9% | 5.2% | 2.1% | 3.3% | 1.1% | 0.85% |
| Feb 2026 | 42.1% | 9.9% | 10.3% | 9.6% | 6.4% | 5.3% | 4.3% | 4.6% | 2.4% | 3.4% | 1% | 0.75% |
| Mar 2026 | 41.5% | 9.6% | 12.6% | 9% | 5.7% | 4.8% | 4.5% | 4.9% | 2.3% | 3.2% | 0.98% | 0.81% |
| Apr 2026 | 38.2% | 11.8% | 12.6% | 10.1% | 5.8% | 4.8% | 4.5% | 5% | 2.3% | 2.8% | 0.98% | 1.2% |
| May 2026 | 39.9% | 11.4% | 12.1% | 10.5% | 5.5% | 4.7% | 4.4% | 4.8% | 2.2% | 2.7% | 1% | 0.79% |
| Jun 2026 | 41.1% | 12% | 11.6% | 9.9% | 5.3% | 4.4% | 4.7% | 4.5% | 2.1% | 2.5% | 1.1% | 0.74% |
| Jul 2026 | 40.8% | 11.9% | 11.3% | 9.7% | 5.2% | 5.1% | 4.6% | 4.5% | 2.4% | 2.5% | 1.3% | 0.73% |
| Aug 2026 | 42.8% | 12.3% | 9.5% | 9.3% | 5% | 4.9% | 4.7% | 4.2% | 2.4% | 2.4% | 1.8% | 0.69% |
| Sep 2026 | 43.5% | 11.5% | 9.7% | 9.4% | 5% | 5% | 4.7% | 4.3% | 2.4% | 2.4% | 1.5% | 0.71% |
| Oct 2026 | 43.5% | 11% | 10.4% | 8.7% | 5.4% | 5.4% | 5% | 3.8% | 2.4% | 2.2% | 1.4% | 0.76% |
Nivea and Palmolive sell other things too, so only their searches that name this product count here, like “nivea soap”.
How has branded search for Nivea and Palmolive changed worldwide over the last 12 months?
3 findings
- Nivea was ahead of Palmolive in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Nivea’s share of searches among body wash and soap brands worldwide moved from 5.1% to 5%, and its estimated monthly branded searches moved from 59.4K to 79.9K.
- Across the 12 months ending October 2026, Palmolive’s share of searches among body wash and soap brands worldwide moved from 2.3% to 2.4%, and its estimated monthly branded searches moved from 26.5K to 38.1K.
How did search popularity change for body wash and soap brands worldwide in October 2026?
2 changes
In October 2026, Palmolive rose from 10th to 9th among body wash and soap brands worldwide.
Estimated monthly branded searches for Nivea worldwide rose 34.5% over 12 measured months, from 59.4K to 79.9K in October 2026.
How are Nivea’s and Palmolive’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Nivea’s and Palmolive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among body wash and soap brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.